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Liccardi Ford Lincoln
Watchung, NJ
402 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 402 reviews
July 15, 2016
First time buying a car Excellent experience, the sales person was so helpful. Also, they have so many varieties of car and the most important they had the car that I was loo Excellent experience, the sales person was so helpful. Also, they have so many varieties of car and the most important they had the car that I was looking for. More
by Garciju
Employees Worked With
Allen
July 04, 2016
Leased a 2016 Ford Explorer Sport Great dealership. Very clean and everyone was beyond helpful. I definitely recommend Matthew Barocas, he was polite and very knowledgeable. He got Great dealership. Very clean and everyone was beyond helpful. I definitely recommend Matthew Barocas, he was polite and very knowledgeable. He got us a great deal. More
by Daniel E Hanselmann
Employees Worked With
Matthew Barocas
June 22, 2016
New Truck Purchase Excellent experience and would highly recommend dealer. Salesman, Bob Allen was great. Very satisfied with purchase. Overall would travel back to p Excellent experience and would highly recommend dealer. Salesman, Bob Allen was great. Very satisfied with purchase. Overall would travel back to purchase a vehicle/truck. More
by anthony
Employees Worked With
Bob Allen
June 18, 2016
customer review- Sales person Suze was helpful, and answered our questions. She took the time to help us find the right vehicle at the right price for us. Sales person Suze was helpful, and answered our questions. She took the time to help us find the right vehicle at the right price for us. More
by tonest
Employees Worked With
Suze Khalil
June 17, 2016
4th Lease with Sulo I just turned my 2013 Ford Edge in for a brand new 2016 Ford Explorer. This is my 4 th lease with Liccardi Ford. I have been a satisfied customer for I just turned my 2013 Ford Edge in for a brand new 2016 Ford Explorer. This is my 4 th lease with Liccardi Ford. I have been a satisfied customer for over 7 years. Sulo, is my #1 Salesman, and I would never go to anyone else to buy/ lease a car. Sulo and MIke (the manager) always go above and beyond for me, they have always helped me get the best deal possible. I live over an hour away from the dealership, and will always continue to buy cars from Sulo. Thank you Sulo for making my family so happy. If you are looking for a car, Sulo is the man to see, I have never been disappointed! More
by Amanda L
Employees Worked With
Sulo and Mike (the manager)
May 07, 2016
First time buyer First time experience was great. Salesman (Peter) very knowledgable and courteous walked me through the entire process and laid out all options. Reall First time experience was great. Salesman (Peter) very knowledgable and courteous walked me through the entire process and laid out all options. Really took the time to explain what each option meant for me. Drove away in my dream car feeling great and knowing I got the best deal for me. Very thankful! More
by Santorivera732
Employees Worked With
Peter Terrinova
May 03, 2016
Maintenance on my 2013 MKZ they messed up when i leased my mkz in 2013 i put a deposit on a silver one with AWD and they gave me the silver one with FWD i didnt even see it beca they messed up when i leased my mkz in 2013 i put a deposit on a silver one with AWD and they gave me the silver one with FWD i didnt even see it because they had it on the ramp but i must say they certianly have redeamed themselves with their service department....lets hope its better when my lease is up in august More
by lewis7483
Employees Worked With
Ray Gambino
February 29, 2016
excellent Great experience dealing with John Flores & luccardi ford. John was very respectful & the team made buying our escape a pleasant experience which doe Great experience dealing with John Flores & luccardi ford. John was very respectful & the team made buying our escape a pleasant experience which doesn't happen with other dealers. I would go back to liccardi & john again & will recommend them to others. More
by fred
Employees Worked With
John flores
February 27, 2016
UNPROFESSIONAL DEALERSHIP Let me start by saying I have leased 3 cars from this dealership a Lincoln an two Ford Edge Titaniums so it would be safe to write I was a repeat cost Let me start by saying I have leased 3 cars from this dealership a Lincoln an two Ford Edge Titaniums so it would be safe to write I was a repeat costumer.My last lease with them for 2015 EDGE TITANIUM WAS 7/8/2015.This car had a recall for a major water leak problem whichI was never notified,so within few months I was driving a car full of water on the driver side and to mention smell of mold and mildew.Did I mention no heat in month of December in your car?it took weeks to get in to LICCARDI than the fun started with their unprofessional staff.Okay shame on FORD COMPANY for not acknowledging Liccardi Ford Lincoln that uses their name,and sales their products,by far the worst dealership I ever dealt with.Ford Company needs to stop making cars with recalls because this dealership was incapable of dealing with many issues caused due to this water leak.After almost 2 months of xxxx back and forth car was replaced by another 2015 EDGE TITANIUM WITH SMALLER TIRES AND MORE COMPACT CAR.This car does not drive or look the same,I am heartbroken I LOVED MY OTHER EDGE.Lesson learned DONE WITH FORD&LICCARDI. More
by flower
Employees Worked With
MANY TO MENTION
January 13, 2016
Love my Fusion I had a Great experience at Liccardi Ford Lincoln in Watchung. My salesman Peter, helped me get into the Ford Fusion I wanted, Found me the exact col I had a Great experience at Liccardi Ford Lincoln in Watchung. My salesman Peter, helped me get into the Ford Fusion I wanted, Found me the exact color combo & all the options I needed & wanted, & worked with me on the price to make it affordable. I would highly recommend Both Liccardi & Peter. I Love my Fusion, Thank You ! Judy More
by judy-b
Employees Worked With
Peter Terranova
