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Liccardi Ford Lincoln
Watchung, NJ
402 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 402 reviews
October 03, 2016
Bad selection and rude employee We got there looking for a truck for my girlfriend and I and an employee named Chris met us outside. He cursed and used inappropriate language in fro We got there looking for a truck for my girlfriend and I and an employee named Chris met us outside. He cursed and used inappropriate language in front of my girlfriend and I, he constantly told me what I need and can't afford, and he loved to talk about himself and what vehicles he's owned and are attempting to buy next. Would not recommend this dealership to anyone. Hire respectful employees that are looking out for the interest of the customer, not your own personal gain next time and maybe you could actually sell someone a vehicle. More
by Ty1776Ler
Employees Worked With
Chris
September 26, 2016
New deal My husband M. Castro and I, M. Castro agree that Zulo is one of the nicest guys that we have ever dealt with and he would tried to give you the best d My husband M. Castro and I, M. Castro agree that Zulo is one of the nicest guys that we have ever dealt with and he would tried to give you the best deal. This is my second new truck purchase at Liccardi. We are so happy with my Ford Edge Sport 2016. : ). More
by maria324
Employees Worked With
Zulo
September 19, 2016
new Edge purchase The salesmen were informative and vey helpful in selecting our new car. Car was purchased on October 10, 2015 and initially Earl gave us all the info The salesmen were informative and vey helpful in selecting our new car. Car was purchased on October 10, 2015 and initially Earl gave us all the information needed to make our decision. More
by robak,ted1947
Employees Worked With
Earl and Peter Terranova
September 19, 2016
amazing experience The people at liccardi ford and lincon were very helpful and friendly as i was trading in my car and getting a new one they tried to find the best car The people at liccardi ford and lincon were very helpful and friendly as i was trading in my car and getting a new one they tried to find the best car to fit me and i couldnt be happier More
by Vincent koster
Employees Worked With
scott
September 16, 2016
Excellent Our Rep was great, Scott Lyons. Made the deal easy and was very helpful. Thank you so much will recommend to friends and family. Once again great e Our Rep was great, Scott Lyons. Made the deal easy and was very helpful. Thank you so much will recommend to friends and family. Once again great experience. More
by Rita Marques
Employees Worked With
Scott
September 06, 2016
Great Experience with Liccardi Ford Our sales rep, Scott Lyons was excellent to deal with. He was very professional and knowledgeable. We needed to get a car that day and Scott worked Our sales rep, Scott Lyons was excellent to deal with. He was very professional and knowledgeable. We needed to get a car that day and Scott worked hard to get a deal we could afford. The family loves the car. Thank you Scott as well as Paul, the gentleman you were mentoring. I would recommend Liccardi Ford More
by sslkt
Employees Worked With
Scott Lyons, Paul, gentleman in finance department
September 01, 2016
Great Experience I had no problems with this dealership. They were very helpful and made sure I got what I was looking for. I would recommend this dealership to anyone I had no problems with this dealership. They were very helpful and made sure I got what I was looking for. I would recommend this dealership to anyone looking to buy a car. More
by Kev223456
Employees Worked With
Sulo
August 27, 2016
my second car upgrade Scott was very helpful with assisting me with getting my new car he was very professional and the customer service was grate would recommend liccardi Scott was very helpful with assisting me with getting my new car he was very professional and the customer service was grate would recommend liccardi ford anytime . More
by kenny45
Employees Worked With
scott
August 22, 2016
Great Experince With Liccardi Ford Dealership My Sales Representative, Mr. Scott Lyons was very courteous and helpful with assisting me with a quick purchase. He has continued to show me how grea My Sales Representative, Mr. Scott Lyons was very courteous and helpful with assisting me with a quick purchase. He has continued to show me how great of a salesperson he is even after my purchase. More
by DarvelSr
Employees Worked With
Scott Lyons
July 16, 2016
Matthew Barocas, a stunning and highly trained car salesman "Just looking around" turned into a full-blown purchase: all thanks to the outstanding professionalism of Matthew Barocas, the dealer representing Lic "Just looking around" turned into a full-blown purchase: all thanks to the outstanding professionalism of Matthew Barocas, the dealer representing Liccardi Ford. I had a very low budget as a college student saving up to pay off student loans and dealing with my failing Ford Taurus at the time. Matthew approached my mother and I as if we had been long time friends, something that is hard to find when looking for a car. After explaining my limited budget to Matt, he was able to find me a car that matched everything I wanted from a used car AND within my given price range. Matt had my best intentions at heart, on top of that he was extremely real about the condition of the car. He thoroughly went over the details of the car, pointing out both the good and the bad of the car. After pondering for hours about the car, considering everything about the car for the unbeatable price that Matt gave us, we placed a deposit and I haven't been happier with this purchase, Matt's expertise cannot be summed up in words. The experience I had with Matt restored faith in me that dealerships aren't out to scam you and they're not trying to dig into your wallet; at least not Liccardi Ford. Matt's knowledge of the car made me feel safe in making the purchase, he guaranteed me that this car as is would last years with proper care. The kind of comfortableness that Matt gave me reassured the thoughts in my head when making a purchase as big as a car. From now on, I won't be deciding on what dealership to go to when I need a car in the future; I'm going wherever Matt is. More
by Danny K
Employees Worked With
Matthew Barocas
