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Liccardi Ford Lincoln
Watchung, NJ
400 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 400 reviews
October 30, 2023
The dealership itself is clean and the staff were helpful. I appreciated being guided throughout through the process by Sean as I wasn’t sure what kind of car would best suit my needs helpful. I appreciated being guided throughout through the process by Sean as I wasn’t sure what kind of car would best suit my needs More
by k.tr
Employees Worked With
October 01, 2023
Very easy going no pressure Terrance was 100% willing to do whatever was needed to get the deal dine do whatever was needed to get the deal dine More
by Gregg
Employees Worked With
September 29, 2023
Good communication through out the ordering process, answering all the questions. Fast staight forward pricing with no markups. Sean made the process easy answering all the questions. Fast staight forward pricing with no markups. Sean made the process easy More
by dkoziol
Employees Worked With
September 20, 2023
Tony greeted us when we arrived and was very knowledgeable and efficient. He took extra time to go over all the features of the car and helped get everything set up before we left. We had an e knowledgeable and efficient. He took extra time to go over all the features of the car and helped get everything set up before we left. We had an excellent experience with Tony! More
by kmc
Employees Worked With
September 05, 2023
10am app. Arrived on time, No one greated me. Three employees sat there on their phones not even looking up. Went to check in and the receptionist told me to g Arrived on time, No one greated me. Three employees sat there on their phones not even looking up. Went to check in and the receptionist told me to get paperwork from one of the guys outside. Went back out and had one of the employees check me in. Left at 10;30. Called at 12:30. was put on hold. Told they would call me back. Called again at 1:30, was told the car would have to stay till 12 the next day. I told the service manager I'm coming down to pick the car up. Put on hold again. He came back to tell me their working on it and it would be finished by 4. Finally left at 5:30 with the car. This was warrantee work changing the front shorty brake lines. I'm a mechanic. This should take app. one hr to complete. More
by trob10
Employees Worked With
August 30, 2023
Buyer Beware! ! I purchased a 21 f150 from liccardi, I looked at the truck and decided to purchase it, before i left the lot the salesman took it to get gas and g ! I purchased a 21 f150 from liccardi, I looked at the truck and decided to purchase it, before i left the lot the salesman took it to get gas and get cleaned up, when the salesman came back with my truck i jumped in it and took off right away cause i was there forever and wanted to get home, upon returning home i got out and looked at the truck, i noticed that the passenger side had some damage on it, like the salesman side swiped something, i immediately called and was assured that they weren't a little dealership and they would take care of it, so i scheduled to drive back (over an hour drive for me) and drop of my truck, i was called 3 weeks later and told it was ready, when i arrived i noticed that the dent and damage was still there it was just painted over, i brought it to the attention of the service manager and he told me that they weren't going to fix the damage and to sue them if i wanted to get it taken care of then i was told i wouldn't win if i sued them, so now I'm contacting the better business bureau and ford directly to open a claim! More
by kwalp1
Employees Worked With
August 21, 2023
Purchased a new F150 Lariat Hybrid on Friday, and our sales rep, Terrence Devlin, was great! Helpful, patient, answered all of my questions, and had the vehicle ready for me within hours to drive off t sales rep, Terrence Devlin, was great! Helpful, patient, answered all of my questions, and had the vehicle ready for me within hours to drive off the lot. I would highly recommend him if you're interested in purchasing a Ford or Lincoln! He and the dealership made it a terrific experience! More
by toths
Employees Worked With
July 31, 2023
Sean was great and it was pleasure to work with him. Would do business with him again. Would do business with him again. More
by eeo
Employees Worked With
July 22, 2023
Amazing dealership, gave me a great price for my truck. Staff is really helpful especially Sean and Sulo. Staff is really helpful especially Sean and Sulo. More
by robert.roa3
Employees Worked With
