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Liccardi Ford Lincoln

Watchung, NJ

3.5
403 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer. The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises. Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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1615 Route 22 West

Watchung, NJ

07069

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Showing 403 reviews

April 18, 2017

Fantastic Today, I leased my dream truck at a price that was honest and fair.. after being tortured at several dealerships- liccardi definitly made up for all o More

by E Sluder
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Brianna, Doug, Peggy
Apr 18, 2017 -

Liccardi Ford Lincoln responded

E Sluder, thank you for taking the time to share your experience on our DealerRater page. We are glad you were able to experience our team’s commitment to providing the best customer service possible. Congratulations on your new truck and welcome to the Liccardi Ford family!

April 15, 2017

Great Experience Liccardi is reliable and quick. I continue to visit for my regular car maintanence and have never had an issue. I'm in an out in no time, all staff an More

by Dee523
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Scott Lyons
Apr 18, 2017 -

Liccardi Ford Lincoln responded

Dee523, we appreciate you choosing Liccardi Ford Lincoln for your automotive needs. Please let us know if there’s anything else we can do for you.

April 13, 2017

Laccardi review I dealt with Scott Lyons when i leased my new car gotta say best salesman I've dealt with. perfectly happy with the decision i made would recommend th More

by Toddwin7
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Scott lyons
Apr 14, 2017 -

Liccardi Ford Lincoln responded

Toddwin7, we truly appreciate your recommendation of the dealership and are happy to hear about your recent sales experience with us. Congratulations on your new vehicle and welcome to the Liccardi family!

April 09, 2017

LYING SCAM ARTISTS!!!!! DO NOT deal with these people!!!!! They tell you one thing and do another! Very dishonest and misleading!!!! I have documented proof of them telling m More

by John J
Recommend Dealer
No
Employees Worked With
Ben
Apr 14, 2017 -

Liccardi Ford Lincoln responded

John, we were unable to cancel the vehicle order placed because it had already been processed. We would like to try and resolve this issue with you because customer service is our top priory. At your convenience, please contact Doug Hansen at 908-561-7500.

April 04, 2017

Service Would definitely recommend him as well the dealership. Great customer service and the attention was unparalleled. Would definitely continue to purchas More

by hugo1996
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Scoot
April 04, 2017

Very professional My salesman Wesley Jenkins was not only professional, but extremely knowledgeable, and I will be returning for a second purchase through him. Atmosphe More

by jimhuntersr
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Wesley Jenkins
Apr 05, 2017 -

Liccardi Ford Lincoln responded

Jim, we appreciate you taking the time to leave a review on our DealerRater page. We’re lucky to have such a wonderful team at the dealership and look forward to seeing you when you decide to make your next purchase!

Apr 05, 2017 -

Liccardi Ford Lincoln responded

Jim, we appreciate you taking the time to leave a review on our DealerRater page. We’re lucky to have such a wonderful team at the dealership and look forward to seeing you when you decide to make your next purchase!

March 31, 2017

Apparently buying a good review is easier than earning it I recently purchased a car from Liccardi. one of the "perks" was a Free !st oil change. This paper was presented to us as we were ready to drive out. More

by fedup
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
numerous
March 17, 2017

Happy with Sales and Service They were not high pressure. They were good to work with. I got the Escape I wanted and at the price that I could afford. Tony and Scott helped me More

by trvboy
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Scott and Tony
Mar 28, 2017 -

Liccardi Ford Lincoln responded

Your positive review means a lot to us and we’re happy we could help you! If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

March 07, 2017

Service Prompt service dept. Service techs were very knowledgeable and very helpful . Eager to answer all of the questions that I had at the time of service More

by Ea
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Service dept
January 27, 2017

Scott was an awesome sales person Would definitely recommend him as well the dealership. Great customer service and the attention was unparalleled. Would definitely continue to p More

by Linda
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Scott Lyons
Jan 27, 2017 -

Liccardi Ford Lincoln responded

Hello Linda. Thank you for your positive review. I am glad Scott helped to put you in your new vehicle. We pride ourselves on providing a positive car-buying experience for all our customers. We hope that you enjoy your new Ford and we can't wait to see you again next time. Best Wishes, Doug Hansen, GM

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