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Liccardi Ford Lincoln

Watchung, NJ

3.5
402 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer. The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises. Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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1615 Route 22 West

Watchung, NJ

07069

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Showing 402 reviews

June 24, 2017

Purchase and Service I purchased a Lincoln MKX last year. My salesmen was Scott Lyons. He told me he was my salesmen for life and he has been. He has helped me numerous t More

by MXS
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Scott Lyons and Heather
Jun 26, 2017 -

Liccardi Ford Lincoln responded

MXS, thank you for taking the time to share your review on our DealerRater page. We are lucky to have a wonderful team at the dealership!

June 15, 2017

They don't service what they sell. Brand new Ford has major electrical problems. Five days of trying to call for a service appointment and they don't answer the phone or return voicemai More

by Lee L
Customer Service
Recommend Dealer
No
Employees Worked With
Nobody - they don't even answer their phones
Jun 23, 2017 -

Liccardi Ford Lincoln responded

Lee, we want you to know that customer satisfaction is a top priority at Liccardi Ford Lincoln. We would like to speak with you directly about your recent experience At your convenience, please contact our service manager, Juan Rodriguez, at 908-561-7500.

Jul 01, 2017 -

Lee L responded

I'm tired of trying to reach anyone at Liccardi Service. Phones are always going to voicemail and messages left are ever returned. How does this place stay in business? Not to worry, Malouf Ford in North Brunswick found and fixed the problem in one day. A known software bug that should have been fixed with an update before the car left Liccardi in the first place.

June 09, 2017

Bad customer service Dishonest financial directors? and managers bad customer service would not recommend this dealer. This dealer stole my money and refuse to return it w More

by Ean Richards
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
James Schillizzi
Jun 23, 2017 -

Liccardi Ford Lincoln responded

Mr. Richards, we apologize for your dissatisfaction; however, Liccardi Ford nor any of its employees acted dishonestly with regard to your transaction. Given the circumstances, we did everything we could to resolve your issues. If you would like to discuss this matter further, please contact General Manager Doug Hansen at 908-561-7500.

Jun 24, 2017 -

Ean Richards responded

Mr. Hensen I spoke with you on Friday 16th June you told me you will call me back in 15 minutes I haven't heard from you but I will give you the benefit and assume you lost my number which is 3475333236 waiting for you call.

June 02, 2017

Tagistration So what is tagistration? Silly its your tags and registration! Recently bought a car and waited 65 days for my peace of mind behind the wheel. Nothing More

by Elmaniatico
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Allen
Jun 07, 2017 -

Liccardi Ford Lincoln responded

We really appreciate your feedback. If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

May 31, 2017

Worst service of my life ( 50 years old ) I had my car towed to the dealership 5/23/17 I received a phone call at 11:30 a.m. letting me know they received my vehicle. 5/25/ 17 I called the de More

by Kakarott Ss God...
Customer Service
Friendliness
Recommend Dealer
No
Employees Worked With
Don't have my car yet dont wanna say
Jun 14, 2017 -

Liccardi Ford Lincoln responded

Kakarott, we understand how frustrating vehicle repairs can be and would like to speak with you directly to try and resolve these issues. At your convenience, please contact our service manager, Juan Rodriguez, at 908-561-7500.

May 11, 2017

Service at its best Scott is our salesman at liccardi and he couldn't have been more professional at the time of sale and since then with any issues I've had getting used More

by Phys4life
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Scott
May 23, 2017 -

Liccardi Ford Lincoln responded

Phys4life, thank you for your recommendation of the dealership and your business. We are happy to hear about your recent sales experience with us. Congratulations on your new vehicle and welcome to the Liccardi family!

May 11, 2017

Dealer would not honor internet price. I found a vehicle I liked online. The price was excellent. I contacted the Internet Sales person and they confirmed the vehicle was available. They de More

by Thomas Klimuc
Customer Service
Price
Recommend Dealer
No
Employees Worked With
Randi Edelman (Internet Sales), Sales Manager
May 23, 2017 -

Liccardi Ford Lincoln responded

Thomas, we want you to know that customer satisfaction is a top priority at Liccardi Ford Lincoln. We would like to speak with you directly about your recent experience. At your convenience, please contact Doug Hansen at 908-561-7500.

May 08, 2017

GREAT EXPERIENCE, HIGHLY RECOMMEND I had a great experience at Liccardi Ford Lincoln dealership this past Saturday! The sales people I dealt with were Scott Krepps and Stavros Diamantid More

by szars4908
Customer Service
Quality Of Work
Friendliness
Recommend Dealer
Yes
Employees Worked With
Scott Krepps, Stavros Diamantidis
May 09, 2017 -

Liccardi Ford Lincoln responded

Nicole, congratulations on your new vehicle and thank you for sharing your recent sales experience on our DealerRater page. Welcome to the Liccardi Ford family and please let us know if there’s anything else we can do for you!

April 30, 2017

Tremendous Alma in service was tremendous ! My car broke down on highway alma got me into service immediately , handled everything professially and was on the ro More

by Paulyr123
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Alma
May 01, 2017 -

Liccardi Ford Lincoln responded

Paulyr123, thank you for taking the time to share your review on our DealerRater page. We are glad you experienced firsthand our team’s commitment to providing exceptional customer service!

April 18, 2017

Fantastic Today, I leased my dream truck at a price that was honest and fair.. after being tortured at several dealerships- liccardi definitly made up for all o More

by E Sluder
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Brianna, Doug, Peggy
Apr 18, 2017 -

Liccardi Ford Lincoln responded

E Sluder, thank you for taking the time to share your experience on our DealerRater page. We are glad you were able to experience our team’s commitment to providing the best customer service possible. Congratulations on your new truck and welcome to the Liccardi Ford family!

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