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Liccardi Ford Lincoln

Watchung, NJ

3.6
402 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer. The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises. Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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1615 Route 22 West

Watchung, NJ

07069

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Showing 402 reviews

October 08, 2018

The worst experience ever. I was soooo disapponted at their service repair overall. I will never purchase or lease a car with them again. The 2016 ford I leased always had the s More

by Ni
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Robert Ventura
September 25, 2018

Worst experience ever Worst car buying experience ever. I bought a used van at Liccardi Ford. My saleswoman Bryce was good but that was it for customer service. It's been 2 More

by Mm117
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Mike,gino
Oct 17, 2018 -

Liccardi Ford Lincoln responded

Thank you for bringing this unfortunate experience to our attention. We value our clients and your feedback so we would appreciate the opportunity to discuss your situation to try and regain your confidence back in our dealership. We hope that you’ll give us a call at (908) 561-7500 so we can do our best to try and resolve this matter to the best of our ability.

September 25, 2018

Excellent Service Took my vehicle in for Service my Tire Pressure Light was on. Alberto was the gentlemen that I was speaking with and he took care of issue. He was ver More

by Ashley
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Alberto Gomez
September 16, 2018

Great service! Brought my 2012 focus in for an oil change, Alberto in service greeted me very polite and professional . I was told I needed a 60 thousand miles servi More

by Almez
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Alberto Gomez
September 13, 2018

Awesome Customer Services I brought my Ford Explorer in for services due to someone sold my driver side mirror. Although, I was not happy with the price. I was very pleased wit More

by One Satisfied Customer
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Jeremy, Robert Ventura,receptionist, parts supervisor, parts workers, sale department
Sep 20, 2018 -

Liccardi Ford Lincoln responded

Hello Vivian, we are happy we could make your experience a positive one! We're so pleased to hear that we were able to help you out. If there is anything else we can do to assist you, please let us know! Take care!

July 16, 2018

Worst experience ever I Had transmission fluid leak and failed around Liccardi so towed it there for fixing the problem. They charged me $1800 to fix it and I paid it. Tw More

by 19810621gjx
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Diane Estrella
3.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 01, 2018 -

Liccardi Ford Lincoln responded

Our customers mean a great deal to us and we regret that we failed to provide you with the quality service you deserve. We would like the opportunity to try and regain your trust in our business and resolve this matter for you, if we still can. Please give us a call at (908) 561-7500 at your earliest convenience so we can work with you to make this better. We look forward to speaking with you soon. Take care.

June 09, 2018

Avoid this Dealership at All Costs I recently brought my Ford Escape in for the works and was happy with the service. I then had brought my car in for a service recall for my side door More

by FordGuy973
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Paul and Jeremy
Jun 27, 2018 -

Liccardi Ford Lincoln responded

Thank you for taking the time to bring this negative experience to our attention. It is discouraging to hear that you had anything less than a stellar experience here at Liccardi Ford, Inc.. We would like the chance to talk to you further so please do call us at (908) 561-7500 at your earliest convenience so we can work with you to make this right. We hope to hear from you.

June 06, 2018

Agreed different price and tried to sell higher later We met the Sales guy Earle James and negotiated on a Mustang and we both agreed at a price and said we would come back the next day. When we went the More

by Praneetha
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Earle James, Gino Marfuggi
Jun 21, 2018 -

Liccardi Ford Lincoln responded

Hello, we are so disappointed to learn of this situation you have described. Please contact us at (908) 561-7500 at your convenience so that we can understand the details of your situation and attempt to resolve this issue. Thank you for taking the time to give us your honest feedback and we look forward to speaking with you.

April 30, 2018

Superb Customer Service! I've now purchased two vans from Liccardi Ford and both experiences were really good. Very quick turnaround on questions I had and Gino and Doug were More

by DNath29
Recommend Dealer
Yes
Employees Worked With
Gino, Paul, Doug, Carrie
May 22, 2018 -

Liccardi Ford Lincoln responded

We're glad to hear you found Gino and Doug was so knowledgeable and helpful! Our Staff is dedicated to providing all our guests with outstanding customer service and quality work you can trust! We hope you continue to choose Liccardi Ford, Inc. for all your vehicle needs! Take care!

April 14, 2018

Stay away! STAY AWAY FROM THIS PLACE! If I could give a negative amount of stars I would. Bought a used vehicle that I was told was in excellent condition. Sta More

by ch1b
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Diane Estrella
1.0
This rating includes all reviews, with more weight given to recent reviews.
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