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Liccardi Ford Lincoln
Watchung, NJ
402 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 402 reviews
June 29, 2019
Sales When I came in to trade my current lease for a new one, the experience was awesome. The sales team helped me get the best deal for my trade in and mad When I came in to trade my current lease for a new one, the experience was awesome. The sales team helped me get the best deal for my trade in and made the experience super easy and fast. I highly reccommend this dealer when looking to get a new ride! More
by Cjohnson1
Employees Worked With
June 20, 2019
Fraudulent dealings Terrible Service Experience. In short this dealer ship conducted a standard recall on the fuel system. The Job was a complete sham! Robert Ventura Ser Terrible Service Experience. In short this dealer ship conducted a standard recall on the fuel system. The Job was a complete sham! Robert Ventura Service Director at this location is a complete Fraudulent person that you have to be carful of. He turned around and wanted to charge me $350.00 for parts and $400.00 on labor on a job his staff miss managed. Please use caution as he is also a very aggressive man, caught me by surprise. He is a button pusher and is ready to put his hands on you as he stood up in a very aggressive manor. Please use caution with getting repair work done at this location. More
by 007reviews
Employees Worked With
Robert V
June 17, 2019
INSURANCE CLAIM I HAD AN ACCIDENT WITH A DEER. BROUGHT MY 2018 FORD EXPLORER TO LICCARDI SERVICE. EVERYONE I CAME IN CONTACT WITH WAS. EXTREMELY PROFESSIONAL. THEY HE I HAD AN ACCIDENT WITH A DEER. BROUGHT MY 2018 FORD EXPLORER TO LICCARDI SERVICE. EVERYONE I CAME IN CONTACT WITH WAS. EXTREMELY PROFESSIONAL. THEY HELPED ME TO PROCESS MY CLAIM WITH GEICO. ONCE THE ADJUSTER MET WITH ROBERT VENTURA, THE PARTS & SERVICE DIRECTOR, I DIDN'T HAVE TO WORRY ABOUT ANYTHING. I WAS KEEP INFORMED ABOUT MY REPAIR PROGRESS AND GOT MY CAR BACK WHEN PROMISED. NICE JOB ROBERT AND YOUR TEAM. More
by barig1
Employees Worked With
ROBERT VENTURA
June 14, 2019
New Nautilus I have to say my sales experience was the best I have had in a really long time. I have been leasing cars for the bast 15 years and the staff here at I have to say my sales experience was the best I have had in a really long time. I have been leasing cars for the bast 15 years and the staff here at Liccard Ford Lincoln were awesome. I was able to get pricing from Diane and make an appointment. As I came in I was greeted by Paul. I informed Paul that all I wanted to do was test drive a Nautilus and he actually let me pick out one that I was interested in. As we finished the test drive I just couldn't resist and had to confirm the numbers I was given by Diane. Paul went to his manager Mike who reassured me that the number were right. After agreeing to them I was escorted to the finance office where I met Jimmy. Usually I thought that would be a longer process but Jimmy had me in and out of there in 20 minutes. Since I wasn't planning on buying a car that day, I was not ready to drive home my new car. Paul told me that it was not a problem and offered to bring my new car home at my convenience. I have never been more pleased than the way I was treated by the entire Liccardi sales staff. Thank you all so much! More
by PA919
May 29, 2019
PURCHASE NEW F-150 Pleasant experience purchasing my new F-150. Large selection of the of colors and models with different equipment levels. Friendly and helpful sales Pleasant experience purchasing my new F-150. Large selection of the of colors and models with different equipment levels. Friendly and helpful sales personal. Special thank you to Doug Hansen More
by AL785
Employees Worked With
Jagger Florre salesman, Douglas Hansen General manager
February 16, 2019
They do an excellent job They do an excellent job working with you. There service is always fast and speedy. They are very helpful a d knowledgeable with all of the cars. They do an excellent job working with you. There service is always fast and speedy. They are very helpful a d knowledgeable with all of the cars. More
by Cat1179
Employees Worked With
December 20, 2018
Liccardi Ford. Anthony Robinson was kind and genuine. He looked out for the customer and he got me a car I really like. I would recommend him to anyone that wants a Anthony Robinson was kind and genuine. He looked out for the customer and he got me a car I really like. I would recommend him to anyone that wants an excellent experience. More
by ecoguy
Employees Worked With
Anthony Robinson
November 11, 2018
Excellent Service from Matt Barocas His excellent service and his knowledge about the vehicle that I inquired took me to make the decision to buy my Ford Explorer. Thanks. Maria Walsh His excellent service and his knowledge about the vehicle that I inquired took me to make the decision to buy my Ford Explorer. Thanks. Maria Walsh More
by Fordexplore0
Employees Worked With
Best sales representative Matthew Barocas
October 29, 2018
Liccardi Ford can't crush a brown paper bag. Took my Ford Expedition for service, they said the suspension was bad and the air compressor needed to be replaced and would cost $1,400.00. Compresso Took my Ford Expedition for service, they said the suspension was bad and the air compressor needed to be replaced and would cost $1,400.00. Compressor replaced and still didn't work, then they replaced one suspension air bag for $1,700.00, after eight weeks in service I called them because they didn't have the decency to call me to inform me they vehicle was ready They lied saying my phone was disconnected. (In addition, the SUV had a strange noise had never made before. They said, the catalytic converter had gone bad). And the front being higher than the back, is the factory setting. My son said, don't worry I'll go and pick up your truck. After my son filed a complaint with Ford, and twelve weeks into this dilemma, they finally fix the setting. Would I had taken my truck to Joe Blow Repair Shop. Guaranteed, Joe Blow would had given me better service than Liccardi . Liccardi Ford claims to crush the competition, when in reality they can't crush a brown paper bag. More
by J
Employees Worked With
At this point, I don't care.
October 08, 2018
Scheduling an appointment Been calling for days and keep getting transferred to different people who hear my request and then transfer me to voicemail. Very rude horrible ser Been calling for days and keep getting transferred to different people who hear my request and then transfer me to voicemail. Very rude horrible service More
by Lauraj
Employees Worked With
