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Liccardi Ford Lincoln

Watchung, NJ

3.6
402 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer. The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises. Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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1615 Route 22 West

Watchung, NJ

07069

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Showing 402 reviews

August 07, 2020

I was assisted by one of the worst sales associates. He's was rude and offered very literally no customer service. There were other sales associate that had better demeanor but unfortunately we were stuck wi More

by nscargrif
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Danny
Aug 10, 2020 -

Liccardi Ford Lincoln responded

We are so disappointed to learn of this situation you have described. We take our customers’ comments seriously so we hope that you’ll give us a call at (908) 561-7500 so we can understand exactly what went wrong and do our best to try and resolve this matter to the best of our ability. We hope to hear from you soon.

August 01, 2020

Worst dealership experience in my life We bought a used car from Liccardi in early June. They advertised the car as one price and then added a bunch of nonsense fees plus a $1,500 fee for t More

by Veronica
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Ventura
July 16, 2020

Terrible Communication Inquired about a used vehicle and requested a price plus associated fees on Monday (7/13). Was told it would be sent to me. Nothing. Silence Tuesday, More

by Frustrating
Customer Service
Recommend Dealer
No
Employees Worked With
Rebecca
Jul 21, 2020 -

Liccardi Ford Lincoln responded

We are so disappointed to learn of this situation you have described. We would like the opportunity to try and regain your trust in our business and resolve this matter for you, if we still can. Please give us a call at (908) 561-7500 at your earliest convenience so we can work with you to make this better. We look forward to speaking with you soon. Take care.

June 22, 2020

STAY AWAY! Dishonest and completely unprofessional. I Showed up to my appointment, test drove the car I was negotiating a cash deal with for the past week, was then told it was sold in the morning. They More

by jenine.gonzalez
Recommend Dealer
No
Employees Worked With
Jesse, Brandon, Michael
Jun 25, 2020 -

Liccardi Ford Lincoln responded

Jenine, we deeply regret to hear about your recent sales experience at our dealership. We take our customers’ comments seriously so we hope that you’ll give us a call at (908) 561-7500 so we can look into this and see what went wrong. We hope to hear from you soon.

January 13, 2020

Robert Ventura, Paul Bonilla, Kay and all the staff at Liccardo provided me with excellent service this past Saturday. They gave me an oil change after 2p, without an appointment even though they were pre More

by TMB
Recommend Dealer
Yes
Employees Worked With
Robert Ventura, Paul Bonilla and Kay
October 19, 2019

Very nice service Great customer service. The salesman who worked with us was very helpful and explained really well. He went over all the car features and helped setup More

by dish94
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Sulo
Oct 21, 2019 -

Liccardi Ford Lincoln responded

Thank you for your kind words and congratulations on your new vehicle! Our team is dedicated to providing top-quality service, and we're so happy to hear that your experience reflected this. We hope to be of service to you again! Take care!

September 12, 2019

Best customer service imaginable These guys are the best in the business. Rob, Jeremy and their staff go above and beyond to make service a painless as possible. My family really appr More

by Eric S
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Jeremy, Rob
Sep 15, 2019 -

Liccardi Ford Lincoln responded

Eric, your comments keep us motivated and working hard for all our guests! Our team is dedicated to providing top-quality service, and we're so happy to hear that your experience reflected this. We hope to be of service to you again! Take care!

August 31, 2019

My car buying experiene I want to express our appreciation for a great experience. In our car purchasing. The staff was terrific and curtious. A lot better than my many buyin More

by Cathy vinny356
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Jonathon and Marne, sales manager, forgot is name
Sep 11, 2019 -

Liccardi Ford Lincoln responded

Hello, thank you for taking the time to comment on our staff's outstanding customer service! We're glad we could assist with your purchase, and we hope you continue to choose us for all your vehicle needs. Thanks again!

July 07, 2019

Stay far away! Well, not only does this dealership lie regarding how banks cannot lend money to customers unless it is a certain amount, they also run your credit th More

by TheRock79
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Michael DeGrazi, Catherine Castellano,
Jul 08, 2019 -

Liccardi Ford Lincoln responded

Hello, thank you for reaching out. We take your feedback seriously, so we would appreciate the opportunity to speak with you regarding this matter. Please contact us at (908) 561-7500 so we can address your concerns. We hope to hear from you soon.

July 04, 2019

About a used vehicle Hi I would like to let anyone looking to buy a use car or truck here they add 995.00 fee to your purchase. This is not the right way to do business. I More

by Roy
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Marne
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