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Liccardi Ford Lincoln
Watchung, NJ
402 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 402 reviews
February 02, 2021
Worst experience I’ve had a a dealership yet. Stood around after having an appointment no one addressed me. Was completely ignored. Lack of organization. Very pushy sales men who were trying to rip you around after having an appointment no one addressed me. Was completely ignored. Lack of organization. Very pushy sales men who were trying to rip you off with “additional cost” which are not necessary. Walked out and got a phone call several days later wondering why I didn’t buy from them. Told them they were rude and pushy and over priced and the sales man decided to argue with me over the phone. Not willing to haggle any prices with you and when you say something they insis they are correct. More
by H289042520
Employees Worked With
Tony
February 01, 2021
worst service department ever. deserves negative stars. one of my friends showed me a video were the (lip) service manager robert ventura and paul his partner in crime were caught on camera charging 2 cust one of my friends showed me a video were the (lip) service manager robert ventura and paul his partner in crime were caught on camera charging 2 customers over 200 dollars for service they never did. after dealing with paul they went to robert and he said it was fair to charge them that much because they changed an air filter and when they asked for a refund he started mocking them because they were black women. really what is this 1875? he thought he can get away with it but it's on video. that video is about 10 minutes long, and each minute was painful to watch. stay far away and go to another dealership were the workers don't hold racist attitudes. More
by freeresources442
Employees Worked With
Robert Ventura, Paul
January 29, 2021
I just brought my car into the service area. I was handled promptly and my problem was taken care of quickly. The service manager Robert Ventura was excellent. He worked with me and was very attentive handled promptly and my problem was taken care of quickly. The service manager Robert Ventura was excellent. He worked with me and was very attentive to my needs. More
by BD
Employees Worked With
Robert Ventura
January 26, 2021
I purchased a 2 year old Ford Explorer and soon discovered it had and intermittent back up camera problem. As luck would have it, it always worked when I took it in for service. Their Service and discovered it had and intermittent back up camera problem. As luck would have it, it always worked when I took it in for service. Their Service and Parts Director, Robert Ventura never gave up trying to solve the problem. Also their Service Consultants, Carrie and Paul were extremely helpful in getting me in and follow up until the problem was solved against great odds as the camera always worked when it was at the dealer. I rate them a 5 out of 5. More
by jghunsinger
Employees Worked With
Robert Ventura, Carrie, Paul
December 23, 2020
Worst dealership ever, they try to charge you for extras you don't need just to put money in there pocket. They charged me over 900. For Gap insurance I said I didn't want and was told I had to have, to t you don't need just to put money in there pocket. They charged me over 900. For Gap insurance I said I didn't want and was told I had to have, to then be told my the Gap company I didn't need it. Over charged me to transfer my plates. Over 500. Doc fee. Which they said was to service the car, get home and my oil remaining is at 23%. The are the biggest scammers. BUYER BEWARE!!!!!!! More
by Sue
Employees Worked With
Finance Department
December 07, 2020
I’ve been going to Locardi Ford for the last 10 years , excellent and honest sales people ! Gino Mafucci and Mike DeGrazio are the most professional people I’ve ever worked with !! Never will go anywhere e excellent and honest sales people ! Gino Mafucci and Mike DeGrazio are the most professional people I’ve ever worked with !! Never will go anywhere else !! More
by Jmccormick
December 04, 2020
I have just leased my 5th ford from Liccardi. I have found the staff professional and accomodating. The only negative is the process takes a long time. I would certainly go back for my 6th lease found the staff professional and accomodating. The only negative is the process takes a long time. I would certainly go back for my 6th lease More
by gerald kirshenbaum
Employees Worked With
steve ferrara and mike
October 27, 2020
VERY DISSATISFIED! For over a week I had negotiated a deal with a sales person and we agreed both verbally and through email on the price. When it came down to picking up the vehicle, they reneged on the deal with a sales person and we agreed both verbally and through email on the price. When it came down to picking up the vehicle, they reneged on the deal. Said "I had to finance with them or deal is off ". I would never buy a vehicle from this dealer, be wary. More
by jwaker
Employees Worked With
sales Linda
August 21, 2020
I purchased a car 3/24/20 at the start of Covid-19. The car was $16K as per the on line price.The car was delivered by the salesman who was pleasant. I was charged double but I needed a car. The exterior car was $16K as per the on line price.The car was delivered by the salesman who was pleasant. I was charged double but I needed a car. The exterior was good but the interior of the car has burn marks. The saleman said he would correct the issues upon reopening. It also leaked oil, which I had to take to get fixed. I requested a refund on the repairs which I haven't received to date 8/17/20. Calls go unanswered, asking for a manager is impossible. I was lied to over and over again about the paperwork that I signed showing I purchased the car. It was suppose to be sent via fedex. It took 5 months to get my paperwork after finally after speaking to a manager and it came regular mail. Had I read previous reviews I would not have bought the car. Called this morning about my refund for the repairs...no answer...just horrible More
by Ms. Dee
Employees Worked With
Suleiman
August 15, 2020
Online prices are FAKE !!! I wad directed to this dealership through the Costco Auto Buying Program. Already had the car picked out. Test drove it, ready to buy. Waited an hour I wad directed to this dealership through the Costco Auto Buying Program. Already had the car picked out. Test drove it, ready to buy. Waited an hour to work up a price. Came back with a RIDICULOUS lease price. I could have leased a BMW X3 for the amount quoted. I told them I was a Costco member and needed the Costco Pricing. I got the "DEER IN THE HEADLIGHTS LOOK". "Oh, you didn't tell me that". I was given a new price which was higher than the online advertised price online. I wasn't given rebated that I qualified for ($2000). Had to leave before I insulted the salesman the way he insulted me with his pricing. More
by Staten Island CPA
Employees Worked With
Danny
