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Liccardi Ford Lincoln
Watchung, NJ
402 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 402 reviews
January 31, 2022
2019 Navigator-I'm 6 hours away, but it's the color combo my wife has to have. I call a salesman and say "I understand it's a used vehicle, but please make me aware of any blemishes or issues" I sent paperwo my wife has to have. I call a salesman and say "I understand it's a used vehicle, but please make me aware of any blemishes or issues" I sent paperwork and had a meeting scheduled nearly a week ahead of time. I get there, they don't have the paperwork and the vehicle is nowhere to be seen. They added a $1,600 reconditioning fee to a vehicle I was purchasing. They tried to finish the paperwork before they even let me see the vehicle. The car was a mess, scratches on the bumper, worn tires, terrible detail job, only 1 key, alignment issues, and several other issues that should have been repaired under warranty (it's a Lincoln Dealership, do your job). They adjust the price $500 (I was surprised at that since I was 6 hours from home). I get the car home, and the windshield washer wont work... Its frozen! They topped off the washer fluid with water!! It was a horrible experience, in hindsight I should have left the vehicle there and called the 12 hour round trip a waste. FOMoCo should consider pulling the franchise. More
by integrityoffice
Employees Worked With
December 29, 2021
The listed price of the truck on car gurus is 88999 while the actual price of the vehicle was 98k. So from the beginning I was turned off but tried to work a deal. After they came back with the first offer I the actual price of the vehicle was 98k. So from the beginning I was turned off but tried to work a deal. After they came back with the first offer I asked to leave but since they had my keys from assessing my trade in they wouldn't let me leave. I went 40 mins out of my way to go look at the car and was trying to beat traffic but they didn't want to give me my keys back. They wouldn't get close to the listed price so I decided to pass and finally was able to leave. I tired again to work a deal out with the salesman via text and asked to get closer to the listed prices as in the ad but they wouldn't do it so I told him no thank you. Then the salesman became a keyboard warrior and decides he wants to start making comments as if I don't have the money to buy the car. This place is all around shady and just looking to make a quick buck. So glad I didn't get this truck from them. I understand the current market but these are shady tactics. Stay away. More
by glows-moped-0r
Employees Worked With
Nate Amazan
December 29, 2021
We attempted to purchase a 66k expedition max. The call takers said "yup the truck is here and quoted the msrp as the sales price." When pressed to send a contract the dealership proceeded to add a takers said "yup the truck is here and quoted the msrp as the sales price." When pressed to send a contract the dealership proceeded to add a 3k market adjusted price for low inventory. The manager Mike said wouldn't you sell your house for the most the market will pay? I wished Mike a Merry Christmas and simply declined to pay above MSRP on a new car. Mike wished us a happy holiday by hanging up abruptly. Clearly Licardi has forgotten it's important to value their customers. My wife and I went to another Ford dealership in Essex County. Got $1,500 off MSRP, $200 floor mats added in for free, and treated with respect. The other dealership said it's simply wrong to upcharge people of new cars. More
by Ray
Employees Worked With
Mike the Manager
December 21, 2021
Liccardi Lincoln advertised a 2021 Aviator with 7 miles for $76k, which was discounted from MSRP. When I contacted them they said that they would not honor their advertised price and instead wanted MSRP pl for $76k, which was discounted from MSRP. When I contacted them they said that they would not honor their advertised price and instead wanted MSRP plus $6000 as a market adjustment, and quoted that their price after fees and taxes would be $97k. In addition they admitted that this wasn’t a brand new car with 7 miles on the odometer and plastic-wrapped seats as shown in the pictures, but a demo model with over 6000 miles. The most they would budge on the price was $2000-$3000. I will not be doing business with this corrupt dealer. More
by Lincoln Owner
Employees Worked With
Unknown
December 07, 2021
Yes I would steer clear of this place at all cost, first of all they sold me a lemon that I signed a paper as is, so $13,500 the car didn’t even make it home without issues. Second of all they reported to t of all they sold me a lemon that I signed a paper as is, so $13,500 the car didn’t even make it home without issues. Second of all they reported to the IRS because I spent over $10,000 in cash ( which of course they did not tell me at the time ) which is laughable because it’s a gift for my mother which I can prove from the bank, And because I gave them a bad review I still have not received my license plates or my registration or title going on three weeks now, my next step is my lawyer is going to be contacting these people. This is the worst car dealership I’ve ever encountered, do not stop here and do not let what happened to me happen to you. More
by susankilleen6
November 06, 2021
Most dishonest car dealer I’ve ever had the misfortune of dealing with advertised prices are false hidden fees plentiful sales people flat out lie about what is owed after sale. I would recommend to avoid a dealing with advertised prices are false hidden fees plentiful sales people flat out lie about what is owed after sale. I would recommend to avoid at all cost as I was left feeling like I needed a shower after one showroom visit. More
by dpsutton9
August 18, 2021
The service mgr. Rob was very personable and helpful. I absolutely would refer this dealership to friends and family. I would suggest that the sales associates treat every customer as if they are the most absolutely would refer this dealership to friends and family. I would suggest that the sales associates treat every customer as if they are the most important person on the planet. My sales person was average at best. More
by TLgravesande
August 02, 2021
I made an appointment with Rob Ventura, Service Department Director, for an oil change/filter and multi-point inspection on my 2020 Lincoln MKZ. I was checked in and my paperwork filled out and pr Department Director, for an oil change/filter and multi-point inspection on my 2020 Lincoln MKZ. I was checked in and my paperwork filled out and processed by Service Advisor Paul Bonilla, and I was out of there in exactly 1-hour. Kudos to the service team at Liccardi! I would highly recommend them. More
by Russell14
Employees Worked With
Robert Ventura, Paul Bonilla
July 15, 2021
I was very please to have my 2019 Ford Edge Serviced by Liccardi Ford-Lincoln. The staff was very professional and extremely helpful in resolving my warranty issue. The fast turn around was very impressive Liccardi Ford-Lincoln. The staff was very professional and extremely helpful in resolving my warranty issue. The fast turn around was very impressive and appreciated. I highly recommend them for service. More
by FWE
