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Liccardi Ford Lincoln
Watchung, NJ
408 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 408 reviews
July 25, 2025
Guys a joke went to buy an ev he tried to tell me ev tax credit doesn’t exist, they are scammers there at liccardi stay far far away credit doesn’t exist, they are scammers there at liccardi stay far far away More
by liccardiblows
Employees Worked With
July 15, 2025
The will lie about the window vin etch, they will then not get you your title or registration in time. Now on my second expired temporary registration. 30 plus phone calls to get an update and I can’t get not get you your title or registration in time. Now on my second expired temporary registration. 30 plus phone calls to get an update and I can’t get a return call back. The salesman is a joke and just laughs at my concerns. General managers refuse to return or answer the phone. More
by Abeshures
Employees Worked With
Mina bishara
June 03, 2025
2 days ago Purchased Certified 2021 Aviator in Nov 2024 with 26,286 miles - Dec 2024 mileage 26,626 needed new battery. Dealer is 44 mins away. Covered under warranty. April 2025 A/C Leak discovered 2024 with 26,286 miles - Dec 2024 mileage 26,626 needed new battery. Dealer is 44 mins away. Covered under warranty. April 2025 A/C Leak discovered and repaired by local dealer. Mileage 27, 523. - Out of pocket deductible Left 2 voice msgs with CPO Mgr Mr Ventura ' no return call CPO rigorous inspection didnt detect battery and A/C Leak. May received this msg in Lincoln way app. Remote features disabled to preserve battery life Called Lincoln concierge was told car needed to be driven, sit to long. I drove day before. Regardless I needed to drive car to reconnect modem/router until it resets. Lincoln way app trying to connect. Exactly What did Liccardi certify...??? More
by DS
Employees Worked With
Luis
May 26, 2025
I first found the vehicle I wanted on Cargurus. It was listed at $32,552. I then went on the ford site and it was listed at $35552. I was contacted by a lady from the dealership and confirmed that It was listed at $32,552. I then went on the ford site and it was listed at $35552. I was contacted by a lady from the dealership and confirmed that the internet price of $32552 was accurate and when I drove the hour and half to get there. I was told the price was $39,999 not even close to the price on their website or the price confirmed by their own employee! Very disappointing and a huge waste of my time! Never again! Buyer beware, if it sounds to good to be true it probably is! More
by PissedinPa
Employees Worked With
May 11, 2025
extremely misleading! they changed up the price after being promised multiple times that it would be a certain price. the general manager is arrogant and rude. he talked o they changed up the price after being promised multiple times that it would be a certain price. the general manager is arrogant and rude. he talked over me and interrupted me almost every time i spoke. stay away. the sales associate himself said we were misled. More
by zeenie1079
December 07, 2024
Very dishonest disrespectful dealership would not buy from them. Bad experience I wish on nobody from them. Bad experience I wish on nobody More
by Tt
Employees Worked With
August 09, 2024
My wife and I had been working with Vinny and Mina to purchase a new 2023 aviator. We had supplied them all of our information and were waiting on the final numbers. We asked to put down a deposit multip purchase a new 2023 aviator. We had supplied them all of our information and were waiting on the final numbers. We asked to put down a deposit multiple times to hold that car but we were told it was not necessary as the car had a recall and they needed to get the repair done. The car was ours and we would be notified when it was fixed and ready for pick up. Fast forward to today my wife gets a text message saying the car is sold it was first come first serve and basically bye. My wife left a business meeting to figure out what happened because we were anxiously waiting to pick up the vehicle and had called to follow up every day this week. She was basically told Mina the sales guy was off yesterday and because he refused our deposit the other team members did not realize the car was sold and were allowed to sell it to someone else. They literally refused our deposit saying it wasn’t necessary then screwed us over. Considering Mina took our SSN and all identifying information we will be consulting a lawyer as we aren’t sure what they are doing with our information at this point as they just be using it for other things given they aren’t taking it to sell and hold vehicles. More
by MikeMarthaB
Employees Worked With
Mina Bishara
July 07, 2024
RUN AWAY with all the other comments,, I TOTALLY AGREE, SCAM, RUDE, as an out of state buyer finding a vehicle, while on phone Mino or whatever his name is, had another person on the lot, while talking to SCAM, RUDE, as an out of state buyer finding a vehicle, while on phone Mino or whatever his name is, had another person on the lot, while talking to me,told me he would call back ,n never called back,,, total disrespect,,,and of course there's an excuse... I plan on listening to ALL these comments and RUN AWAY! More
by Run Away FAST
