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Liccardi Ford Lincoln
Watchung, NJ
411 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 8:00 PM
Tuesday 9:00 AM - 8:00 PM
Wednesday 9:00 AM - 8:00 PM
Thursday 9:00 AM - 8:00 PM
Friday 9:00 AM - 8:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 411 reviews
October 28, 2025
My Wife and I have owned 2 Ford Explorers and we're looking for a new Ford Explorer Platinum. In our case, we know the Explorer well and going for a third Explorer. Talk about customer loyalty... We'r looking for a new Ford Explorer Platinum. In our case, we know the Explorer well and going for a third Explorer. Talk about customer loyalty... We're paying cash. No trade in. I contacted 6 local Ford dealers and provided them the above details. All EXCEPT one dealer provided me an out the door price. I'm not saying that wasnt without effort - all dealers would prefer you to go to their dealership and then follow the process. I respect that but it is totally unecessary. Liccardi would not provide an out the door price unless I went to their dealership. I have no illusions that our not purchasing from Liccardi will make a difference. But heck, dont make a knowledgeable client walk away because you have your "processes" that you adhere to. Especially when you are a Ford dealer selling 65k Explorers. Good luck in the New Economy with that "process". n.b. - regarding the "Rate People you worked with" question below; I did not work with Mina Bishra but am marking this because it is required to do so in order to complete this review. More
by milgramke
Employees Worked With
August 27, 2025
CPO BUYERS BEWARE. .(Please see June 3rd reviews with ongoing issues) Is now August 27th ...CPO Aviator scheduled for diagnosis/repair More electrical problems Hea .(Please see June 3rd reviews with ongoing issues) Is now August 27th ...CPO Aviator scheduled for diagnosis/repair More electrical problems Headlights flickering and rear seat belts when Passengers exit a dash alert appears which I have to dismiss. This just started on August 25th. Have had passengers before never had alert. Current mileage 28,881 Would like to note the owner Greg responded to my review threads started on June 3rd - At his request, I am to call him, I did on August 22nd was told not available I provided my full name and tel number, fully expecting a return call ... to date I have not received a call. Unfortunately feel that I purchased a CERTIFIED Electrical lemon. Have not been contacted by anyone from Liccardi - my car has been in local lincoln dealership in April, July and scheduled to return on Sept 9th. More
by DS
Employees Worked With
Waiting on owner to contact me from June 2nd
August 07, 2025
It was terrible. The price advertised online was not true and 0% financing wasn't an option because there were supposed rebates on the truck. They offered half of wha The price advertised online was not true and 0% financing wasn't an option because there were supposed rebates on the truck. They offered half of what our trade in value is on our truck. Our amount financed would've been $20,000 over the price that was advertised online. We drove an hour and 20 minutes for our appointment with 2 kids who have special needs. I even verified before we left for our appointment that the truck was still available and that it was eligible for 0% financing. It was a total waste of our time and felt totally scammed by false advertising. More
by avigliante324
Employees Worked With
Dilia
July 25, 2025
Guys a joke went to buy an ev he tried to tell me ev tax credit doesn’t exist, they are scammers there at liccardi stay far far away credit doesn’t exist, they are scammers there at liccardi stay far far away More
by liccardiblows
Employees Worked With
July 15, 2025
The will lie about the window vin etch, they will then not get you your title or registration in time. Now on my second expired temporary registration. 30 plus phone calls to get an update and I can’t get not get you your title or registration in time. Now on my second expired temporary registration. 30 plus phone calls to get an update and I can’t get a return call back. The salesman is a joke and just laughs at my concerns. General managers refuse to return or answer the phone. More
by Abeshures
Employees Worked With
Mina bishara
June 03, 2025
2 days ago Purchased Certified 2021 Aviator in Nov 2024 with 26,286 miles - Dec 2024 mileage 26,626 needed new battery. Dealer is 44 mins away. Covered under warranty. April 2025 A/C Leak discovered 2024 with 26,286 miles - Dec 2024 mileage 26,626 needed new battery. Dealer is 44 mins away. Covered under warranty. April 2025 A/C Leak discovered and repaired by local dealer. Mileage 27, 523. - Out of pocket deductible Left 2 voice msgs with CPO Mgr Mr Ventura ' no return call CPO rigorous inspection didnt detect battery and A/C Leak. May received this msg in Lincoln way app. Remote features disabled to preserve battery life Called Lincoln concierge was told car needed to be driven, sit to long. I drove day before. Regardless I needed to drive car to reconnect modem/router until it resets. Lincoln way app trying to connect. Exactly What did Liccardi certify...??? More
by DS
Employees Worked With
Luis
May 26, 2025
I first found the vehicle I wanted on Cargurus. It was listed at $32,552. I then went on the ford site and it was listed at $35552. I was contacted by a lady from the dealership and confirmed that It was listed at $32,552. I then went on the ford site and it was listed at $35552. I was contacted by a lady from the dealership and confirmed that the internet price of $32552 was accurate and when I drove the hour and half to get there. I was told the price was $39,999 not even close to the price on their website or the price confirmed by their own employee! Very disappointing and a huge waste of my time! Never again! Buyer beware, if it sounds to good to be true it probably is! More
by PissedinPa
Employees Worked With
May 11, 2025
extremely misleading! they changed up the price after being promised multiple times that it would be a certain price. the general manager is arrogant and rude. he talked o they changed up the price after being promised multiple times that it would be a certain price. the general manager is arrogant and rude. he talked over me and interrupted me almost every time i spoke. stay away. the sales associate himself said we were misled. More
by zeenie1079
Employees Worked With
general manager, Diane Estrella
