Back

Liccardi Ford Lincoln

Watchung, NJ

3.6
401 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer. The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises. Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
Contact Dealership

1615 Route 22 West

Watchung, NJ

07069

Directions

By Type

Showing 401 reviews

December 07, 2024

Very dishonest disrespectful dealership would not buy from them. Bad experience I wish on nobody More

by Tt
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Ephrem Marogi
1.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 09, 2024 -

Liccardi Ford Lincoln responded

Dear Tim, You were informed that another customer had arrived before you and was already looking at the vehicle. We gave that customer the opportunity to evaluate the vehicle while they decided what to do. However, since they were the first to arrive, we are committed to selling the vehicle to them. I made sure to explain the situation and apologized for any inconvenience, but I believe we followed our standard procedures. If you have any other questions or concerns please contact the dealership directly. Thank you.

Dec 09, 2024 -

Tt responded

You might start with honesty. First you did not tell me someone else was looking at the vehicle. If that was the case why would you allow your sales person to spend 30 minutes looking over the truck in the cold, wasting his time and mine. Then when he was asked if there was someone else looking at it, he said no "we are good". The salesman then got the keys and we took a 15 minute test ride. If someone was buying it why would you risk me causing damage to it in a test ride. Be honest with yourself and everyone else reading this. Lets take you at your word that I don't think is truthful. If you did have someone looking at it, and you lead me on to force the first person to buy. If that deal broke down you had me to fall back on. That in itself is disgusting and disrespectful. Take a look at BBB you have an F rating. You spend more time responding to bad ratings on Google and other websites then on customer service. A real business would have reached out by phone to talk about the issue but we can just put your bull crap here for all to read. As I believe in being honest and your story just doesn't make sense one can conclude your a dishonest dealership.

August 09, 2024

My wife and I had been working with Vinny and Mina to purchase a new 2023 aviator. We had supplied them all of our information and were waiting on the final numbers. We asked to put down a deposit multip More

by MikeMarthaB
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Mina Bishara
Sep 30, 2024 -

Liccardi Ford Lincoln responded

We apologize for your inconvenience. If you still have questions and concerns please feel free to reach out to us at the dealership.

July 07, 2024

RUN AWAY with all the other comments,, I TOTALLY AGREE, SCAM, RUDE, as an out of state buyer finding a vehicle, while on phone Mino or whatever his name is, had another person on the lot, while talking to More

by Run Away FAST
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Diane Estrella
1.0
This rating includes all reviews, with more weight given to recent reviews.
Ephrem Marogi
1.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 09, 2024 -

Liccardi Ford Lincoln responded

We apologize for your inconvenience. If you still have questions and concerns please feel free to reach out to us at the dealership.

June 05, 2024

Rude, obnoxious sales and service scheduler. Then they hang up knowing you can't get a human on the phone. Sarcastic and disrespectful. I have dealt with them for years and will never do so agai More

by jay
Service Price Transparency
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Service Department
Jun 05, 2024 -

Liccardi Ford Lincoln responded

We apologize for your inconvenience. If you still have questions and concerns please feel free to reach out to us at the dealership.

March 21, 2024

7:52 ••I LTE Liccardi Ford I have never had such poor service in my entire life! I can't believe they would treat anyone this way let along a disabled veteran USMC. I purchased a 2024 f450 limited and t More

by Rockin D
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Sulo
Apr 10, 2024 -

Liccardi Ford Lincoln responded

We apologize for your inconvenience. If you still have questions and concerns please feel free to reach out to us at the dealership.

Apr 10, 2024 -

Rockin D responded

We have call 27 times and now have had to send a demand letter since your dealership never has released the title so we have been paying on a truck that we cant drive and is not street legal. We cant even get it inspected look forward to your public response to that

January 14, 2024

Had a great experience working with Luis and Jessica, both were extremely professional and helped me navigate the process. Since I use a cane Luis was there every step to ensure my safety... More

by Chuck
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Luis and Jessica
Jan 15, 2024 -

Liccardi Ford Lincoln responded

Thank you for taking the time to share your positive experience with us. We greatly appreciate your kind words about working with Luis and Jessica. It's always our goal to provide a professional and supportive environment for our clients, and we're pleased to hear that they were able to assist you effectively throughout the process. Thank you again for choosing our services, and we look forward to any future opportunities to assist you.

December 19, 2023

We purchased an Explorer, the drivers side heated seat was broken during delivery and a few other issues. Terrace stated he would make an appt with service to have it fixed. He did not, so we ended up hav More

by Kristi
Recommend Dealer
No
Employees Worked With
Terrence Devlan
1.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 15, 2024 -

Liccardi Ford Lincoln responded

We apologize for your inconvenience. If you still have questions and concerns please feel free to reach out to us at the dealership.

December 16, 2023

Another Bait and switch-inquired about a car we saw online. Exchanged emails back and forth, made an appointment and we planned to make the hour and a half trip to see it. My husband had been in cont More

by Kristine
Recommend Dealer
No
Employees Worked With
Leslie
Jan 15, 2024 -

Liccardi Ford Lincoln responded

We apologize for your inconvenience. If you still have questions and concerns please feel free to reach out to us at the dealership.

December 12, 2023

This dealer is a scam bait and switch. Online advertise a price and once you get there. They start adding inexistent fees(besides tax title and registration) to a USED car I might add. Thi More

by Hong
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Dont Remember too upset and I left
Jan 15, 2024 -

Liccardi Ford Lincoln responded

We apologize for your inconvenience. If you still have questions and concerns please feel free to reach out to us at the dealership.

December 06, 2023

I brought a 2023 explore XLT Tony did a great job with the sales process. He was professional, and very knowledgeable about the product that he was selling for Licardi Ford great and honest person to deal More

by khalsey49
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tony T.
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 06, 2023 -

Liccardi Ford Lincoln responded

Thank you for taking the time to share your positive experience with us. We greatly appreciate your feedback and are delighted to hear that Tony provided you with a top-notch sales experience while purchasing your 2023 Explore XLT. Our team at Licardi Ford is committed to delivering professionalism and product knowledge to ensure our customers make informed decisions. We are thrilled that Tony's expertise and honesty contributed to your satisfaction with the purchase process. Should you have any further questions or require assistance in the future, please don't hesitate to reach out. We value your trust in Licardi Ford and look forward to serving you again.

1
...