Lake Ford

I had a wonderful experience with my salesperson and also the financial staff. They were able to finance me without a cosigner and I really appreciated that. I also really enjoyed test driving vechicles wi the financial staff. They were able to finance me without a cosigner and I really appreciated that. I also really enjoyed test driving vechicles with my sales person because he explained every little thing and detail inside/outside the vehicle before I actually drove it. More

Nick went above and beyond trying to help us come to a price on the vehicle that would work with our budget. Also a few things needed to be fixed on the car upon purchase. Nick also went out of his way price on the vehicle that would work with our budget. Also a few things needed to be fixed on the car upon purchase. Nick also went out of his way to help get the service appointments set up as well as making sure the problems were fixed at the prices we had discussed. Nick is a great car salesman! More

I stopped in, told them what I was looking for and gave them a printout from the "Build your Ford" online and had them find me a match with the criteria I specified. I gave them a 2nd color choice just in them a printout from the "Build your Ford" online and had them find me a match with the criteria I specified. I gave them a 2nd color choice just in case, and had to settle on the 2nd color, but got everything else I wanted. I stopped in again, filled out an app and put $200 down to get the vehicle to Braeger. Stopped in a few days later and left with my new 2011 F150 SuperCab Truck. I think the sales people need to be brought more up to speed on how all the new features of the F150 work (the SYNC for example)so they can explain it better to the customer. They seemed a little unsure of how all the features worked. In the past, I was able to sit in a new vehicle I was buying, and the salesman was able to walk me thru every aspect and features of the vehicle without me having to spend hours reading thru the manual or go online for help, so that is why I rated the customer service just as Good. I think the price I paid for my F150 was fairly Good, Great would have been if I could have gotten some rebates along with the 0% financing. Overall, I would definitely recommend this dealership, but as always, go into everything you do prepared. More

I have dealt with Braeger for many years. On April 7, 2011 I purchased a 2011 Ford Explorer. I did my homework on the vehicle I wanted and went to different dealers in the area. I ended up back at Brae 2011 I purchased a 2011 Ford Explorer. I did my homework on the vehicle I wanted and went to different dealers in the area. I ended up back at Braeger Ford because, being a woman, they treated me with respect and gave me the best deal. When I picked up the vehicle Randy Kassel, my salesperson, got right in the vehicle with me and went through all the buttons and gadgets until I was comfortable with it. I would highly recommend Braeger Ford to everyone and if and when I purchase my next vehicle I don't know if I would even bother with other dealers! More

Dave Bachowski was our sales rep. He was very Dave Bachowski was our sales rep. He was very professional, friendly and personable. Right after our purchase we had a very slight problem with t Dave Bachowski was our sales rep. He was very professional, friendly and personable. Right after our purchase we had a very slight problem with the vehicle. Dave came out to our home, picked the car up and returned it to us w/in a few hours all was taken care of at no additional cost to us. Great experience with sales and service dept! More

I have purchased 2 cars from them now a mini van and an escape. I have had nothing but great service. My mom has also purchased an escape from them and is looking to go back and purchase another car from t escape. I have had nothing but great service. My mom has also purchased an escape from them and is looking to go back and purchase another car from them. I have a friend who's sister also bought and escape from braeger. I will continue to purcharse cars from braeger due to the customer services I received and will continue to refer people to them to purchase cars. More

I live 85 miles south of Milwaukee, WI. in Illinois. I've been serching for a vehicule on-line, looking for a specific Make, Model, Year and price. It was dificult to find the exact car I was looking for. Wh been serching for a vehicule on-line, looking for a specific Make, Model, Year and price. It was dificult to find the exact car I was looking for. When I finally found the car I wanted it was at Braeger Ford in WI. I contacted the dealer though on-line chat. I was informed that the car was already sold. The dealer was willing to locate another car, same make, model, year and they were willing to offer the same price as the one listed previously. Ford was offering $3000 cash back and on top of that the dealer was offering an additional 20% off. Nick had to located a car by calling and dealing with multiple dealerships, to find the car I wanted. I worked with Nick Strickling thought email and phone over the next couple of days. He was very prompt providing informaiton, replying to emails and returning my calls. I was also set on Ford matching a specific APR%. Once driving 85 miles one way to see the car, it was just as Nick promised. The exact care, make, model, year, price and APR, there were no surprises, everything was agreed to without stepping foot in the dealership. The experiance was wonderful. If need be I would drive the long drive again just for the wonderful service and attention I was given. Thank you Braeger Ford. More

I went to braeger to look at some new vechicles on a Thursday afternoon. I was very unsure on what type of vehicle I wanted to get. I was helped out by Nick Strickling. I test drove a bunch of differ Thursday afternoon. I was very unsure on what type of vehicle I wanted to get. I was helped out by Nick Strickling. I test drove a bunch of different trucks. They didn't have the exact truck I was looking for. The entire time Nick was extremy helpful. He never once acted like I was wasting his time. We went inside to talk to his sales manager Nick Burk to see if they had anymore trucks that fit what I was looking for. Turns out they had one coming in Monday. They called me Monday when it came in. Funny thing is that I changed my mind and decided to get a new car that was a little easier on gas. Lol. When I told them they didn't even hesitate to help me test drive a bunch of different cars. From Chevrolet's to all the Ford's. Needless to say another couple hours of test driving. Nick Strickling helped the entire time. I then decided I needed to go home and think about what I wanted to do. Not once did they make me feel pressured to buy a car. I had a salesmen push and rush me on my last car and it ended up screwing me in the long run. Needless to say both Nicks helped me out extremely. I decided to buy a brand new Ford Taurus and am very happy with my choice. I will recommend all my friends and family to go to braeger and talk to the Nicks. More

Erik was very thoughtful and considerate with my wife, who is disabled and uses a wheelchair. Although we were not in the market for a high-margin vehicle (like an SUV) Erik respected our situation and gu who is disabled and uses a wheelchair. Although we were not in the market for a high-margin vehicle (like an SUV) Erik respected our situation and guided us to what was probably the best choice for us, a Focus sedan. The office staffer who supported this sale was friendly and seemed to enjoy her job. More

I worked with Dan on the purchase of a used SUV. He I worked with Dan on the purchase of a used SUV. He was very knowledgeable about each SUV we looked at and very down to earth and easy to work with I worked with Dan on the purchase of a used SUV. He was very knowledgeable about each SUV we looked at and very down to earth and easy to work with. What impressed me most is that he wants to be the point of contact for any issues I have with this vehicle going forward. I would recommend Dan to anyone in the market for a new or used vehicle. More