Lake Ford

Dan was very nice to work with. He listened to our needs, showed us a variety of vehicles and then found us the perfect car. He worked with us to make certain our payments were within our budget. I needs, showed us a variety of vehicles and then found us the perfect car. He worked with us to make certain our payments were within our budget. I would, of course, have preferred that the car was less expensive but understand that we got a lot of value for our money. We love our new (used) car and will definitely recommend Dan and Braeger Ford to our family and friends. More

Originally I started looking at used trucks with low miles, but came across Braeger Fords website and saw new trucks for about the same price as what most were asking for the used ones.Erik Bleichner wa miles, but came across Braeger Fords website and saw new trucks for about the same price as what most were asking for the used ones.Erik Bleichner was very helpful right from the start and was able to answer all the questions that I had, and made sure the whole buying process went very smoothly. They seemed to offer a lower price up front which made for less haggling on the price. Everyone at the dealership was very friendly and Dan Mcknight was also very helpful. More

I had been searching for a vehicle for the past 5 months, and was first drawn to Braeger Ford's website. I was initially very pleased with the website as well as the promptness and effectiveness of the inter and was first drawn to Braeger Ford's website. I was initially very pleased with the website as well as the promptness and effectiveness of the internet/e-mail communications. It was very easy to set up an appointment to view one of the vehicles I was interested. The entire process flowed very well. The team was professional, friendly, and respectful. I did purchase a vehicle from them, that day. I have purchased several vehicles in the past, but this vehicle purchase was the most pleasant I have ever experienced! Keep up the fine work! Thank you to; Nick S., Nick B., Dan, & Heather! :) More

I was searching for a used Fusion and had been to several lots in the waukesha area. I saw the Breager add in the paper and they were selling Newer Fusions for much less than others. All of the Employees I w lots in the waukesha area. I saw the Breager add in the paper and they were selling Newer Fusions for much less than others. All of the Employees I worked with at Breager were very nice and explainded the process well and in detail. More

After almost 6 months of very picky searching for a used Ford Escape online and on lots, I came across Braeger Ford advertising a new 2012 Escape for less than 2011's I was seeing at other dealerships, and Ford Escape online and on lots, I came across Braeger Ford advertising a new 2012 Escape for less than 2011's I was seeing at other dealerships, and nearly the same price as the used ones i had any interest in. I assumed their was a catch, so I used the live chat to ask what the catch was. I chatted with Nick Strickling and he assured me their was no catch and even though they were advertising a blue escape he told me he could get me the black one me and my wife wanted for the same low low price. Still skeptical I told him we would drive down and check it out. That ended up being a great decision. Their was no catch, and instead of settling for a used vehicle which wasn't exactly what we wanted we were able to get a new 2012 with everything we wanted and for nearly the same price as the used ones at other dealerships. Nick Strickling was great to work with from the start. His laid back, no pressure approach was just what we were looking for but hadn't found anywhere else. At no point did he try to put us in something other than what we were asking for, or tell us what features we did or didn't want. Braeger didn't have the black Escape we wanted on there lot but, Kyle Serwatka got it there the next day from Oshkosh and still kept it at their extremely low price. Nick and Kyle were diligent in helping us and stayed nearly and hour after they closed to help us with everything. After all this when me and my wife got home I was still contemplating a moon roof that I always wanted in a vehicle of mine, I emailed Nick at Midnight telling him we wanted the moon roof. Without batting an eye Nick called me the next morning saying they had found us one with the moon roof, and it was all taken care of. The next night we drove down to pick up our new escape. We also had a wonderful experience with Heather Kruse who went over the financial paper work and extended warranty information. Know we had just spent a lot of money Heather didn't pressure us to decide on the warranty that night and told us we could decide after we had time to relax. Nick, Kyle, and Heather all blew every car sales stereotype out of the water. The whole work place had a laid back family/friend like atmosphere, Nick even took the time to text me and my wife a few days later when we had our first baby boy, Andrew. Anytime I am looking for a vehicle my search will start and end at Braeger Ford. I wish nothing but success to Nick and the rest of them, something that they all have obviously earned on their own. More

Nick was very helpful in telling us about the vehicle we were interested in. They even had the inside cleaned a second time to get rid of dog hair and cigarette smoke. He explained all of the extra gadget were interested in. They even had the inside cleaned a second time to get rid of dog hair and cigarette smoke. He explained all of the extra gadgets in the car so that we felt comfortable when we left the lot. More

I was in the market for a new car and a brother in law recommended working with Santiago. Upon meeting him, I learned of what my brother in law was talking about with him. I told him I was looking at th recommended working with Santiago. Upon meeting him, I learned of what my brother in law was talking about with him. I told him I was looking at the Ford Edge. He showed me all the features the Edge had to offer and was patient with my many questions(I'm new to the Ford corporation) He worked with me on all my options. He was laid back and I didn't feel pressured in any way. He walked me through step by step about payments, warranties and all the usual car buying steps, but it felt relaxed not overwhelming. I used to think Fords were some of the worst vehicles out there, but he made me a believer in Ford. Then my wife's car was starting to show its age and we decided that this was the sales guy we wanted to work with again. And we did, not with a Ford but with a Mitsubishi as it is also under the Braeger name. Again, we had the laid back, no pressure feel. I would recommend working with Santiago if you're in the market for a new car. Everyone that worked with us on these 2 vehicles, from the finance lady at Ford to John Steele at Mitsubishi appraising my wife's traded in car made us very happy and we will definitely return for all our vehicle purchases. Muchos Gracias, Sanitago. More

The overall experience was good, Nick Siegel did a very good job finding us a deal and rebates on the car. He was next to us at all times creating a very friendly environment. good job finding us a deal and rebates on the car. He was next to us at all times creating a very friendly environment. More

We can't say enough about Nick. He was helpful, knowledgeable, fun to work with and did not pressure us in any way. Nick went above and beyond with the entire process, and we not only would work wi knowledgeable, fun to work with and did not pressure us in any way. Nick went above and beyond with the entire process, and we not only would work with him again in the future, but have already told many people how great he was to work with. We would also like to mention Heather Kruse who was more than helpful with answering all of our many questions. Exceptional customer service!! Thank you so much. More

A few days ago my wife and I wondered onto the Braeger Ford lot searching for a new truck online. I was not on the lot long when I was there approached and offered assistance from Robert. I had visited Ford lot searching for a new truck online. I was not on the lot long when I was there approached and offered assistance from Robert. I had visited many dealerships that day and was exhausted from salesmen not listening to me and trying to force me into a vehicle I did not want. I was impressed with his casual approach. He walked with me as I browsed the lot answering my questions I felt no pressure from him which was a relief. My wife and myself really had no idea what we wanted and were looking just looking. After about 15 minutes of browsing my wife spotted a Red F150 with that new twin turbo ecoboost engine, and fell in love with it on the spot because of the backup camera. I liked the ride and pick up and go!!! I was not ready to purchase the truck at that moment as we were just looking. He was extremely polite and stated he would get the keys and show us some of the features before we test drive it to see if it really is something my wife would like. He then sat quietly in the back seat while my wife drove. We returned to the dealership and I stated I would have to think about it and was going home now as i was a long day already. There were no attempts to sell me on the spot or even push to get me into the building... He simply gave me his card and said it was a pleasure helping me and to take my time. He offered to send me the link to the truck so I could view photos at home. I went home and shopped around a little on the internet looking at other dealers, but that was pretty much of the same thing... I called him the next day and indicated I wanted to get some figures on the one we test drove; since I filled out a credit application online Robert had a sweet quote sent to my email (blackberry) as I was busy at work. I returned to the dealership after work to purchase, I was introduced to the sales manager and took a short tour of the dealership and meet the service department manager and body shop estimator (just in case:) In the end I was able to purchase the vehicle my wife wanted with no hassle. What was cool is that Robert took extra time to help my wife get used to using the sync hands free system. I didn't see anything I'd consider negative at the dealership; granted some dealers have new buildings and lots of flash... But then again.. I'm not interested in buying a building or a banner on every car in the lot...And I can say I got value for my money, not just a vehicle but actual customer service and total support for my new truck (actually my wife's new truck ;) More