Lake Ford

No one I know have been to this dealership before, so I had no idea what to expect. But I had looked on their website for some used cars prior going there, so I kind of knew what I wanted, but still didn't had no idea what to expect. But I had looked on their website for some used cars prior going there, so I kind of knew what I wanted, but still didn't set on anything. Once we got there, we were greeted by a very nice man, Nick Sigel. Very pleasant and friendly. He wasn't pushy and let us walk around by ourselves (which I really appreciate). Once we got towards the end of the lot, he came back to check on us. Nothing really caught my eyes until I saw this silver Nissan Altima. I initially wanted a Mazda, but after giving that a test drive, I decided to give the Nissan a try instead. Fell in love with the Nissan, but wanted to talk to my parents about it first. Again, Nick excused himself and offered us some water. It was very hot that day! After giving it much consideration, I told Nick I was interested in Nissan and he setup another appointment as I had to leave early for a wedding. On the next appointment, I brought in my old car to see their estimation was for a trade in. Their price was slightly lower than what I had hoped for, but went along with it after they showed the final price, discount, saving etc. Dan McKnight helped put some sense into my head as I still was a bit hesitant at that time. Overall, the process was pretty quick. Two days later, I signed all the paperwork and got my car! This was my first time purchasing a car under my name, so the paperwork bit was a little overwhelming. Michelle was very helpful too in explaining some of the terms and coverage. I was a little too excited that I didn't realize my name was spelled incorrectly (just a tiny bit). So my advice is just to check all those little details before leaving to avoid any additional work on your part. Again, my visit was very pleasant. Nick was friendly, helpful, and honest. I am not a great negotiator but the price they set was definitely a great deal. Very happy and satisfied customer. Would definitely recommend it! More

Worked with Dan Wisniewski on purchasing 2012 F-150, inquired through internet. Dan email me ASAP, set up appointment, told him over phone what I was looking for. When I arrived at dealership, took t inquired through internet. Dan email me ASAP, set up appointment, told him over phone what I was looking for. When I arrived at dealership, took test ride, looked over choices,cut a deal that day. Found Dan very knowledgeable about product. Very fine young man. Also want to mention Dan McKnight of his effort of supporting Dan W. to get deal done. Both of them are a class act. Thank You, Eddie Chmiel More

Found the car we wanted at a good price, everyone at dealership was friendly but we felt a bit rushed - didn't get a second key for the car. dealership was friendly but we felt a bit rushed - didn't get a second key for the car. More

Steve was a great dealer to work with. He took care of us in a friendly professionl manner. Steve made our purchase with a trade a plesant experience. He was willing to work with us to get a good deal. We l in a friendly professionl manner. Steve made our purchase with a trade a plesant experience. He was willing to work with us to get a good deal. We left there knowing that if we have any questions he would be there to answer them for us. We would recommend Steve to our family and friends More

Very easy to do business here. I found exactly the vehicle I was looking for in the condition that I wanted. I had a fair price that I was willing to pay in mind and they were already there; no haggl vehicle I was looking for in the condition that I wanted. I had a fair price that I was willing to pay in mind and they were already there; no haggling was necessary. I have already been recommending this dealer to my friends and family. It was worth the drive from Madison. More

Friendly, knowledgeable service. Seth went out of his way to make a sale on this truck. I am usually not an easy sell either. Unfortuantely there was not much room for negotiation on the sticker price per Da to make a sale on this truck. I am usually not an easy sell either. Unfortuantely there was not much room for negotiation on the sticker price per Dan. More

I had a great experiance working with the people at this dealership. After finding the car I wanted at another dealership much closer to my home..I found that Braeger had it priced much lower. I had alrea dealership. After finding the car I wanted at another dealership much closer to my home..I found that Braeger had it priced much lower. I had already signed papers for the other dealer but my loan officer at the bank talked me into going to Braeger to see what they would give me for my trade in since the other dealer dind't really want to give me what I wanted. So I took the nearly one hour drive to Braeger and really happy that I did. Both dealers went back and forth on what they would give me for my trade. In the end I bought the car from Braeger. They were very helpful...called my insurance company to get things switched over, and dealt with the title of my trade being from Ohio. What makes this dealer even better is that my mom was interested in the same car and I thought that I would be nice and take her to the original dealer that is near my house to give them another shot. The guy was not very nice and didn't seem to want our business. They only wanted to give my mom $5000 at most for her trade a (2006 Chevy Impala) and they wouldn't budge. We left there and they didn't even thank us for are coming in. The sales guy was very sarcastic and not very friendly. We went home and immediatly called James. Just over the phone and with 10 pictures they gave my mom a better quote for here trade then this other dealer did with it in person. We set up an appointment to meet with James the next day. In the end my mom ended up getting $1450 more for her trade at Braeger then the other dealer would give her. She ended up buying the car from Braeger. Once again the other dealer lost out when I tried to help them out by bringing my mom and they were just rude, not very nice and sarcastic. It was well worth the nearly hour drive to Braeger, and after the experience my mom had at the dealership near our home I was very happy that I didn't give them by business. More

I visted Braeger Ford looking to test drive a new 2013 Escape Titanium I saw on their website. Since it was going to be a little while before that one came in, I test drove an SEL they had on the lot. I r Escape Titanium I saw on their website. Since it was going to be a little while before that one came in, I test drove an SEL they had on the lot. I really liked the new Escape, so we worked out the details and I agreed to purchase it when it came in. Couple weeks later we found out that the one I was looking for had been hail damaged/totalled and would not be coming in. John and Luis went out of their way to find me another vehicle that would meet my requirements and that they could get in for me. Ended up finding a Ruby Red 2013 Escape Titanium 4WD, and they literally had it in for me within a couple of days. I love the new Escape, and I've been very impressed by the service received from the dealership so far. What originally brought me in to Braeger Ford was that they had the original vehicle I wanted, but what will keep me as a customer is the service they gave me not only during the initial sales process but when things didn't go exactly as planned. Thanks! More