Lake Ford

I would recommend Nick Strickling and Braeger Ford to anyone interested in a great experience when buying a car. I went in wanting to get a great car for a great price and that is exactly what I did. I anyone interested in a great experience when buying a car. I went in wanting to get a great car for a great price and that is exactly what I did. I was able to take different cars out for test drives until I was comfortable with my choice of a 2012 Ford Focus. Nick was great with explaining all the features of my new car and answering any questions I had. Braeger Ford gave me a good price for my trade in and Heather Kruse helped make the financing and signing of papers go smoothly. I feel like Nick was there to help me get the car I wanted and make sure I was happy with my new purchase. I also feel Braeger Ford stands behind there product. Nick is a great guy and extremely helpful. Sometimes after you purchase something you end up not being very important and just forgotten. You definitely don't feel that way with Nick or Braeger Ford. Thanks Nick for making my new car purchase a great experience! More

My experience at Braeger Ford was great. I found the car that I had been looking for in Illinois but couldn't find. Nick Sigel was very helpful. He worked with us to find a price that made everyone happy that I had been looking for in Illinois but couldn't find. Nick Sigel was very helpful. He worked with us to find a price that made everyone happy and made sure that I was comfortable and had found the right car. More

Everyone was very friendly and helpful. My sales consultant was great explaining the automobile features. They had a good selection of product to choose from at a good price. I would recommend this consultant was great explaining the automobile features. They had a good selection of product to choose from at a good price. I would recommend this dealer to anyone who is shopping. More

Excellent customer service. Nick and Dan worked with me to find the car I wanted with options that fit my budget. Nick was really helpful and responded to emails very quickly. Everyone at Braeger was genui to find the car I wanted with options that fit my budget. Nick was really helpful and responded to emails very quickly. Everyone at Braeger was genuinely friendly and it did not feel like a high pressure sales environment like some places I've been. More

Buying a car is not my favorite thing to do as it is time consuming and costly. I do not enjoy pushy fake car salesmen. For the first time in my car buying career I somewhat enjoyed the experience. Finance w consuming and costly. I do not enjoy pushy fake car salesmen. For the first time in my car buying career I somewhat enjoyed the experience. Finance was great at working out the best intrest rate, and sales was more the accomidating for our needs. Overall the expereince was very smooth! More

I had a really nice car buying experience with Braeger Ford. My sales consultant, Seth Anglin, was very helpful. I felt he was very straightforward and honest with me. If he did not know an answer to a qu Ford. My sales consultant, Seth Anglin, was very helpful. I felt he was very straightforward and honest with me. If he did not know an answer to a question, he always got right back to me with the correct answer. I really appreciated that he did not try and make something up. I did a lot of research before coming into the dealership and was happy with the car and the price that we received. All in all, it was a good experience and I would recommend Seth and Braeger Ford to friends and family. More

The sales team at Braeger Ford were both helpful and friendly. We knew that we wanted a Ford Escape, and Shane helped us with our test drive and information gathering at our first visit. At our second friendly. We knew that we wanted a Ford Escape, and Shane helped us with our test drive and information gathering at our first visit. At our second visit, Chad helped us get all of the paperwork together and was very knowledgeable with finding ways to help us finance. Both were present when we picked up the car, and we appreciated how they helped us through the whole process. Even our six year olds loved coming in! More

Both Nick Larson and Heather Kruse did a fantastic job in the sale, financing, and over-all customer service during my very recent new Ford purchase at Braeger. Honestly, Heather, Nick and Braeger Ford deser the sale, financing, and over-all customer service during my very recent new Ford purchase at Braeger. Honestly, Heather, Nick and Braeger Ford deserve the highest survey score - for their professionalism as well as that friendly, 'normal' touch which is so often missing from many, even the smallest, business transactions. Additionally, since a car is one of the largest investments one can make, other than a home, being able to have a logical conversation about the details of the transaction, both before and during the sale, is extremely important. All information was offered in a straightforward and sensible way. Never did I encounter any 'hidden costs', nobody at the dealership attempted pressure me to purchase any 'extra' items for this car. 10 years ago I graduated from university and moved to work in Europe, I returned home to SE Wisconsin (50 miles south of Milwaukee) to essentially 'start over' and begin a new job: My wife and I sold our 'older' car in Europe, I packed my bags and headed back to the US to start work, while she is finishing her work contract abroad and will soon be joining me in the US. That is why the entire car buying process became my task. Never before, even in Europe had I, nor my wife, purchased a new car. Though having had several good used cars in the past, we opted to buy - a very well researched - brand new Ford. We had heard from many individuals 'horror' stories, ranging from comical to the very annoying, when it came to the process of purchasing a new car in the US - any make or model. While visiting other Ford dealers in the area, I encountered just that: the 'high pressure sale', the 'add ons': paint protection, custom painted pin stripes, nitrogen inflated tires - the list goes on and on. I also was subjected to the: 'I'll talk to my manager and see what I can do'... from the sales person, and left to sit for far too long, often wondering if I shouldn't just walk out and stop wasting my time. I am told by my wife that I am not a cynical or impatient person, however, the experience at many, too many, other dealers offered was at times was quite distasteful, sometimes as far as disrespectful. That was until I decided to take a ride to Braeger Ford in Milwaukee, WI - Met Nick Larson, sat down in the first vehicle they had in the showroom and was impressed with the straight forward pricing, as well as the color and options my wife and I were seeking. So, we quickly agreed on a very fair price - never being pushed or pressured in any way. The next day later after speaking with Heather about financing: she found a very good interest rate that fit our budget, plus the length of the loan we sought. I signed the paperwork to finalize the deal... And, I was introduced to the features of the car in great detail by Nick, then drove home in THE new car I had wanted to buy and simultaneously: impressed and amazed how simple such a complex process can be - if you are able to find such good individuals, who listen to your needs and work with you to fulfill your wishes based on your budget, automotive needs and wants, then Nick and Heather at Braeger are the ones to seek out. Having worked in the the 'complex business world' of Eastern Europe, where everything from health insurance to buying a simple $20 pre-paid mobile phone was littered with a pile of useless documents, restrictive warranties, and other unpleasantries: I can be honest and say that many dealers I visited before arriving at Braeger, used strikingly similar techniques to those I met abroad, pressuring me to buy the most options, mainly dealer installed items at inflated prices, but then leaving the showroom with much less car and money at the end of it all. Nick and Heather at Braeger did just the opposite. I highly recommend them and thank them for their great work! More

Chad Sandman was a great, friendly, no-pressure sales consultant. He explained everything in great detail, and allowed me to take as much time as I needed to make a decision. This was my first experien consultant. He explained everything in great detail, and allowed me to take as much time as I needed to make a decision. This was my first experience with Braeger Ford, and I hope that my future experiences are all this good. More

I found the car I eventually ended up getting online and when I went to look at it, Braeger Ford we very helpful. Rik even let me look at the car after the dealership closed. He was patient while I made my when I went to look at it, Braeger Ford we very helpful. Rik even let me look at the car after the dealership closed. He was patient while I made my decision and made the whole process extremely easy. The process of buying a new car had been draining my energy but Rik and Braeger Ford actually made it exciting again. Thank you for the great car and deal! More