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Lake Ford

Milwaukee, WI

4.4
3,993 Reviews
Lake Ford has a professionally managed Service and Parts Departments open extended hours to accommodate our customers' busy schedules; and, as always, Lake Ford offers competitive pricing for your automotive maintenance needs. Lake Ford's Service Center offers a full line of services including: -Express Oil Change Center -Rental Vehicles Available -After Hours Vehicle Drop Off -After Hours Key Drop Off -Complimentary Car Wash After Each Service Visit -Complimentary 21 Point Inspection After Each Service Visit
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4201 S 27th St

Milwaukee, WI

53221

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Showing 3,993 reviews

February 27, 2013

Easy to deal with in a low pressure environment made my car buying experience a pleasure. James was up to date with all of the features of my car and could easily explane to me how they worked. More

by essomatic
Customer Service
Friendliness
Price
Recommend Dealer
Yes
February 24, 2013

I visited Braeger twice to look at several different used cars. The sales person (Nick Strickling) was excellent -- professional, knowledgable and friendly -- and I didn't feel pressured to decide more quic More

by jaagen
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
February 10, 2013

When I arrived at the dealership the vehicles were snow covered from the weather we just had. Within a few minutes of being there Rik Emerick walked outside to greet us. He then cleared all of the snow off More

by chris0593
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Rik Emerick, Heather Kruse
Feb 15, 2013 -

Lake Ford responded

Thanks Chris! Rik is a great guy and loves the customer interaction part of his job, and it shows! We look forward to many years of sales and service with you Chris...welcome to the Braeger Family! Jason Enders, VP-Braeger Auto Group

February 10, 2013

I have purchased dozens of cars throughout the years. I am very familiar with the car buying experience and this was one of my best experiences. I was not pressured into decision making. Everyone was ver More

by jaguirre366
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Amanda
Feb 15, 2013 -

Lake Ford responded

Thank you for your kind words! No pressure, knowledgeable, friendly...one of your best experiences and will do business with us again! Makes you wonder why everyone in Wisconsin doesn't buy a car from Braeger Ford...not yet at least! Thank you again! Jason Enders VP, Braeger Auto Group

February 02, 2013

The perfect place to get your next car.I definitely recommend Braeger Ford and their friendly staff.I will definitely see them in the future.Thank you! More

by adinamiron
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Amanda Oleazack and Rik Emerick
Feb 15, 2013 -

Lake Ford responded

Thank you so much! I don't know if were perfect, but we sure do try to be! Jason Enders, VP-Braeger Auto Group

January 31, 2013

It’s one of those rare occurrences when customer service exceeds all expectations. The search for my ’09 Jeep Liberty ended after I was referred by friends to Braeger. As in the past when visiting dealer More

by chandra.dallace
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Other Employees : Dan McKnight, Heather Kruse
Feb 15, 2013 -

Lake Ford responded

Thanks a million Chandra! Nick, Heather and Dan have been with Braeger for a combined 20+ years! It's our people that make the difference and I'm glad you felt compelled to share your experience with others. We especially appreciate the word of mouth advertising you have been doing for us...keep it up Chandra and thanks again! Jason Enders, VP-Braeger Auto Group

January 31, 2013

Looking for a reasonable rate on new escape as well as trade in... Did not want the hassle of bickering back and forth with manager, etc. Dan made it pretty simple to make sure it was that cut and dry.. More

by engibous
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Dan Wisniewski
Feb 15, 2013 -

Lake Ford responded

Love to hear it! If you have better things to do than haggle, negotiate and argue...we're definitley the place to buy your next car at! We don't like to do those things either! Jason Enders, VP-Braeger Auto Group

January 21, 2013

I was looking for a specific vehicle and after reviewing several on line new car sales sites I contacted Braeger Ford and had the pleasure of dealing with Dan. Dan was very open minded and understood very More

by Jason2944
Customer Service
Quality Of Work
Friendliness
Recommend Dealer
Yes
Feb 15, 2013 -

Lake Ford responded

Thanks Jason. No matter if it takes 3 weeks, 3 months or 3 years...Dan wasn't going to give up on you! We appreciate your willingness to make the drive to Milwaukee and do business with us! Jason Enders, VP-Braeger Auto Group

January 17, 2013

This was the first time I have purchased a new vehicle, previously purchased a used vehicle from this same dealership and each time was a very good experience. Buying a new 2013 Escape was much easier tha More

by LThompson217
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
January 15, 2013

I purchased a new 2011 F-150 that listed for over $47,000. in November of 2011. This past October I noticed that a relatively minor plastic end cap was missing from the running board. I immediately More

by Bernard sielen
Customer Service
Friendliness
Recommend Dealer
No
Employees Worked With
Jan 28, 2013 -

Lake Ford responded

Mr. Sieln Our dealership participates in the DealerRater Certified Dealer Program. In fact, we were DealerRater's Wisconsin Ford Dealer of the Year in 2012, working very hard to achieve that status. We did so by providing high-quality customer service, but based on your DealerRater review, you did not share that experience. That is very disappointing to us, and we're sorry you feel that we did not live up to your expectations. I understand your frustrations, and I am going to try to take another swing at this for you with Ford Motor Company. Even though they have denied this as a warranty claim, I am going to see if we have any other remedies at our disposal. Thank you for bringing this matter to our attention Mr. Sielen. Jason Enders VP, Braeger Auto Group

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