Lake Ford
Milwaukee, WI
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday Closed
Sunday Closed
Parts
Monday 8:30 AM - 5:00 PM
Tuesday 8:30 AM - 5:00 PM
Wednesday 8:30 AM - 5:00 PM
Thursday 8:30 AM - 5:00 PM
Friday 8:30 AM - 5:00 PM
Saturday Closed
Sunday Closed
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Our experience in purchasing a 2012 Ford Fusion from Braeger Ford was a positive experience in every way. Braeger Ford had the vehicle that I was looking for and the price was better than I could find Braeger Ford was a positive experience in every way. Braeger Ford had the vehicle that I was looking for and the price was better than I could find in my area. Working over the phone and internet with the sales consultant Rik Emerick was easy. My wife and I took a train from Michigan to Milwaukee where we were picked up by Rik and then driven to the dealership to pick up the car. Rik took the time to explain many of the cars features and answer our questions. We were then provided with helpful information on resteraunts and motels by the lady in the finance office. We are very happy with our dicision and would highly recommend Braeger Ford and Rik Emerick. Gary & Susan Ream More
Everyone was friendly and helped us to get the truck we wanted at price we could afford. Nick was great and got us the help we needed to fit the truck in to our budget. I would come back again in a hear wanted at price we could afford. Nick was great and got us the help we needed to fit the truck in to our budget. I would come back again in a heartbeat and will recommend people to shop here. Very Very satisfied!!!! Kathi Roberts More
My experience with Braeger Ford has been a very positive experience both times I have leaned on them for help. About a month prior to buying my Ford Expedition from Nick Sigel at Braeger Ford I had a mis experience both times I have leaned on them for help. About a month prior to buying my Ford Expedition from Nick Sigel at Braeger Ford I had a misfire in the engine of my Ford Explorer while driving through Milwaukee. Jessie in their service department understood I just needed the bare essential repair to get home 6 hours away so I could take my truck to my local Ford dealer where I have family working and obtain a family rate on parts and labor. Jessie had me in and out in an hour and back on the road to Minnesota. Unfortunately about 20 minutes after I left the shop at Braeger Ford I was hit by another truck and both vehicles involved were totaled. Traveling through Milwaukee from Minnesota a month later in a rental car I figured it would be worth a look to see what Braeger Ford had on the lot. I looked at their website and found what I was looking for at a price I could appreciate. Upon entering the lot and taking a look at the Expedition I seen on the website Nick Sigel was right there to assist me. We took the truck on a test drive and Nick was helpful to answer all the questions I had on the vehicle and we made a deal on the truck that night. I had business in Chicago and could not seal the deal until the end of that week. By the end of that week Nick had all the paperwork ready, had the truck all shined up, full tank of gas and even got the satellite radio service connected. Nick even made arrangements for my rental car to get returned for me so after the paperwork was completed all I had to do was hop in my new truck and head home. Long story short Nick, Jessie and the financing gal (sorry i forgot her name) all deserves a huge Thank You from me. They have been an absolute pleasure to work with and next time i am in need of a vehicle I will look to Braeger Ford to fill my need. Thank You Anthony More
Got oil changed, check engine came on immediately. Took it back to them they said they had nothing to do with it. I explained I thought it was just a matter of getting a sensor dirty or not connecting cabl it back to them they said they had nothing to do with it. I explained I thought it was just a matter of getting a sensor dirty or not connecting cable properly. They "looked" at all connections ran test and gave me codes for items I knew were not the issue. I took my car to another service center, they disconnected and reconnected every cable and cleaned off sensors. A month later no codes no check engine light. Lazy incompetent workers at braeger. They also told me by battery was fine when I questioned them. Factory specs say I should have 640 cold crank, they wrote on my service slip that I had 600 and this was when my engine was warm. More
Nick Strickling is the best sales person I have ever dealt with in all my years buying cars. He introduced himself to me and my son with a smile on his face. I had found my vehicle online and did all th dealt with in all my years buying cars. He introduced himself to me and my son with a smile on his face. I had found my vehicle online and did all the paperwork through email with Nick at Braeger Ford. When I arrived, all my paperwork was completed, my new vehicle was ready for delivery, and the numbers were as promised. I received a tour of their service area while we waited for the finance department. Nick was well educated in the Jeep Wrangler that I purchased, and answered all of my questions with confidence. He encouraged me to stay in contact and assured me that my vehicle will be well taken care of during the warranty as well as after the warranty. He was very efficient, very friendly and prompt. If you shop Braeger Ford, be sure to ask for Nick Strickling. More
Dear Rik,Dan, Heather and Peter, From the minute we walked in at Braegers' we were treated with a warm welcome. Rik came to our aid immediately,asking what is it we were looking for. We said"a used car walked in at Braegers' we were treated with a warm welcome. Rik came to our aid immediately,asking what is it we were looking for. We said"a used car". What kind you said? We had no idea about makes of cars. However, when we pinpointed what we would like in a car you found two on the computer that fit our description. We test drove it and found the Ford Fusion to our liking. You let us bring our son-in-law and daughther over to help us make a final decision.we thought that remarkable So it was a go and a great decision.You were so helpful in showing us all the gadgets in the car and taking care of so much that has to be handled in buying a car. You were respectful patient and didn't make us feel like dummies. We love the car. Still getting used to all the gadgets but that will come. Rick , you were wonderfully patient and so helpful. Your expertise we trusted. Heather your great work in filling out all the paperwork and giving us the best deal you could find on the financing and the extra options was exceptional. You are so knoweledgeable and did it all with great humor. They have a gem in you and we are sure they know that. Thank you so much. Dan we know you gave us the best price possible and we appreciate that. Your presence there was greatly felt and that was also important to us. Peter you were efficient in what you had to do and got it done quickly. To each of you we say a big thank you,that we were able to get the car so quickly.YOu all did a great job and yes each of you will be highley recommended. Brager ford is a wonderful place to shop for a car. Rik again thank you for handeling our getting the best car ever!! Thank You Again Lloyd & Carol Barnes More
We will now be forever customers of Braeger Ford and our contact with salesperson Ric Emerick was fantastic. Communication through the process was great. Everyone we worked with through the process was effi contact with salesperson Ric Emerick was fantastic. Communication through the process was great. Everyone we worked with through the process was efficient, friendly and fun. We absolutely love our new Escape Titanium and the quality of Ford vehicles. We were given excellent trade in values, and given every rebate and discount available to us. Heather in Finance worked hard to get us a great rate and explained warranties thoroughly with lots of personality. We left Braeger Ford feeling like we were taken care of not taken advantage of. Great job everyone! Thanks again Lynn Groleau and Christine Schwartz More
I was very pleased with the quality of service I received from Rik and Amanda. Rik spent a great deal of time with me one afternoon to make sure that we thoroughly understood all aspects of the purchase. He from Rik and Amanda. Rik spent a great deal of time with me one afternoon to make sure that we thoroughly understood all aspects of the purchase. He also took the time to show me how the new (to me) electronics on the car worked and even programmed my cell phone into the sync system. Amanda was a pleasure to deal with and explained all the paperwork to me. More
I have always been extremely impressed with Braeger Ford on 27th Street. I have been bringing my 2005 Explorer there for YEARS and have never been less than extremely satisfied. Therefore, when I was lookin on 27th Street. I have been bringing my 2005 Explorer there for YEARS and have never been less than extremely satisfied. Therefore, when I was looking to get a new Explorer I knew I was going to Braeger to purchase the vehicle. Whenever I have had to bring my Explorer in for service (which was very rare) I always get the appointment time I want, get in and out quickly and I am treated like family. Go see Jessie J in the service department. She is the BEST!!! Amy Hackel, Milwaukee More
Even thought it’s only been a few days I am already loving everything about my new Focus. Leasing a new car was not even close to being on my radar screen but an automobile accident forced me to se loving everything about my new Focus. Leasing a new car was not even close to being on my radar screen but an automobile accident forced me to search for a new vehicle. Even though car shopping is not my favorite thing in the world (no offense!), Tom made the process as painless as possible. Never once did I feel pressured to make a decision before I was ready to do so. I also wish to compliment Health Kruse, the finance manager who helped me complete the paperwork for my lease. She was friendly, quick, efficient and answered all of my questions. I am a 100% satisfied customer and I appreciate all that Tom and Heather did to help get me on the road in my new car. If I know of people who are searching for vehicle, I’ll be happy to encourage them to visit Braeger. More