Lake Ford
Milwaukee, WI
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday Closed
Sunday Closed
Parts
Monday 8:30 AM - 5:00 PM
Tuesday 8:30 AM - 5:00 PM
Wednesday 8:30 AM - 5:00 PM
Thursday 8:30 AM - 5:00 PM
Friday 8:30 AM - 5:00 PM
Saturday Closed
Sunday Closed
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I had a great experience with Braeger Ford. I Dealt With Nick Sigel who was the salesman there. He was very Courteous and was willing to help with the the limitations i gave him. The girls Sam R. and Amanda Nick Sigel who was the salesman there. He was very Courteous and was willing to help with the the limitations i gave him. The girls Sam R. and Amanda were great as well. Going to purchase a car can be very nerve-wrecking and they walked me through it every step of the way, and never made me fell lost. I actually told Nick no when he contacted me and made me feel very comfortable about my car buying process. If you don't think that you are able to get into a car for one reason or another give Braeger a chance, you will be suprised! More
Close to one month ago I mailed the letter below to the Close to one month ago I mailed the letter below to the owner, president, and manager of sales at this dealership. I have yet t Close to one month ago I mailed the letter below to the owner, president, and manager of sales at this dealership. I have yet to receive a response from any of the 3 executives mentioned. It seems very obvious that once a sale is completed at this dealership, they wash their hands clean of any relationship with their customers. I should also note that less than 24 hours after the purchase I brought the vehicle back and showed Tony a chip in the rear view camera lens which causes a blur in the back up monitor. Tony told me he would get back to me about resolving this issue. I never heard back from him either. 10/18/2013 Dear Mr. Todd Reardon, On 10/15/2013 I purchased a vehicle from your Ford dealership Vin # 1FMCU9E76xxxxxxxx, 2012 Ford Escape. I’m writing to tell you about a very unpleasant experience I had at your dealership. While talking with Tony Ismajli, your general manager, of used car sales Nick Burkee came into the side office, where Tony and I were discussing a possible deal. When Nick heard the price I offered, $20,000, on a vehicle you had listed at $21,400 he became very loud, abrasive, and condescending towards me. Nicks style of communication was so loud that several younger dealers began hanging outside the office, and peering in to see if everything was alright. Nick made comments that insinuated that I did not know what I was talking about. He also stated very loudly “we’re not coming down on the price of that vehicle at all”. Realizing that Nick was not going to lower his tone of voice and talk to me respectfully, I stated to him “I don’t appreciate the way you are talking to me and I’d like to speak with a different manager”. Nicks reply was “I am the only manager!” I then replied “well then I’d like you to step out of this office or I will and this young man will lose a sale”. Nick then calmed slightly, had a few more words to say and left the room. Several minutes later Dan McKnight walked into the office and inquired of Tony where we were at in the negotiations. Tony explained that we were discussing my trade in value. Running my car through some online software it was confirmed that my vehicle would only get about $300 through a wholesaler which I agreed. I told both Dan and Tony that I would absolutely need $1,000 for my trade and they agreed to this. During my visit I stepped outside a couple of times and I spoke with a few of your dealers. I can only assume that they were feeling somewhat compassionate for what I had gone through while talking with Nick. Although I’m sure you would not condone your dealers telling me the following, it helped save a sale for Tony. Comments I heard from your staff were, “Nick has been called in a few times because of the way he talks to customers”, “they will come down another $600” and “ I’m sure I have lost a couple of sales because of Nicks style of speaking to people”. I have been a psychiatric nurse at an established local psychiatric hospital for 10 years. I would like to advise you that Nick is definitely a liability issue for your automotive group, due to his borderline anger management issues. Although I was able to remain calm, I’m sure there are customers that would have walked out, or worse, escalated the situation to a physical altercation. I do love my new vehicle and within in the next few weeks will be bringing it into a Ford dealer to have additional accessories installed to include running step bars, remote start, heavy duty carpet liners and hood, window and moon-roof deflectors installed. It is highly doubtful though that I will be bringing it to your dealership after what I experienced with Nick. As I told you above, there were several reasons I did not walk out of your dealership without making a purchase. Additionally, dealing with Tony and Dan was a very honest and respectful experience. Also, prior to coming into your dealership on 10/14/13 I called and spoke with a staff member in finance named Sam. Sam’s ability to answer my questions and the warmth that was conveyed over the phone could never match to the professionalism and genuine personality she displayed while we sat and completed the final paperwork that afternoon. Sincerely, Todd J XXXXXXXX xxxx- W. Lisbon Ave Apt. x Milwaukee, Wisconsin, 53222 Ph- 414-446-xxxx CC: Mr. John Maneage, Owner Braeger Automotive Mr. Jason Enders, Sales Manager Although this dealership has positive reviews. It seems that when there is a problem, there are plenty of customers that have reported that this dealership refuses to communicate back with their customers. More
I purchased a used '13 Ford Edge. The salesman had very little personality, but the price was good. The problem is the vehicle made an unfamiliar driving noise. Sales has a 30 day "pit pass" with thei very little personality, but the price was good. The problem is the vehicle made an unfamiliar driving noise. Sales has a 30 day "pit pass" with their Service Dept to correct problems. After Service Dept inspected the vehicle they found the noise to be a L. front wheel bearing to be making growl noise + pulsation when breaking. I immediatly contacted Sales to get this problem addressed. They said "we will have to call you back" Waited 1 week, No call. I called again "will call you tommorow" No call I called again "need to talk to Dan will call you in morning" 3 weeks for this process, still not resolved. WILL NEVER DO BUISNESS WITH AGAIN !!!! More
Tony and Kelly were a pleasure to work with! We appreciated not having to 'haggle for a deal' as we believe a fair price was offered up front for our Ford Edge, we would recommend Tony and Braeger appreciated not having to 'haggle for a deal' as we believe a fair price was offered up front for our Ford Edge, we would recommend Tony and Braeger Ford to anyone!!! More
I needed to find a new (but used) car quickly after my car was totaled in an accident. I started looking at the Toyota Corolla, but was not impressed with the chipping paint I found on all the used vehi car was totaled in an accident. I started looking at the Toyota Corolla, but was not impressed with the chipping paint I found on all the used vehicles I test drove (a common Toyota complaint). The other dealer's sales staff were, at best, unhelpful and indifferent. The prices did not reflect the poor condition of the Toyotas I tested. I spent HOURS on-line researching late-model, low-mileage used cars...and kept coming back to Braeger Ford for their selection and prices. I met Rik when I finally went to the dealership...and I am glad I did. He was friendly, never pushy, and very educated about the cars he showed me. I found an ideal car for me, and with the cooperation of Rik and Dan (the manager), we came to a very fair deal. I'm very happy with the car (a 2012 Focus), and the price. I dreaded the car-buying process....but can honestly say Rik made it painless! I would highly recommend going to Braeger Ford, and working with Rik. More
After several visits to different dealerships and many test drives, my wife and I bought a used car from Ric and Chris. They were both very friendly and easy to work with. The pricing on the car started o test drives, my wife and I bought a used car from Ric and Chris. They were both very friendly and easy to work with. The pricing on the car started out low, so there wasn't really much negotiating required to get a good deal. More
Chris Bernard did an awesome job finding the car that I was looking for when I couldn't find it on their lot. Chris tracked the car down and gave exceptional customer service by following up with me every was looking for when I couldn't find it on their lot. Chris tracked the car down and gave exceptional customer service by following up with me every step of the way including working with me to purchase the car on my budget. Rick Emerick also gave exceptional customer service working alongside Chris. Rick was able to answer all my questions and made the purchasing process easy and seamless. Chris Bernard and Rick Emerick were a great team to work with and always made me feel like I was their number one customer. I will definitely recommended Braeger Ford, Chris Bernard and Rick Emerick to family and friends. More
Rik really worked with us through the process of buying a used vehicle at Braeger. I would definitely recommend working with him if you are looking for a vehicle. used vehicle at Braeger. I would definitely recommend working with him if you are looking for a vehicle. More
I found the car I was interested in on CAR GURUS.....within minutes Chad responded to me and the next day I found my MAZDA 6.....I shopped at 3 different Dealers.....but ended up back at Braeg GURUS.....within minutes Chad responded to me and the next day I found my MAZDA 6.....I shopped at 3 different Dealers.....but ended up back at Braeger.....great price and service!! More
I went to test drive a 2013 Ford Taurus and worked with Nick Sigel. Nick really made me comfortable at the dealership and was not pushy and allowed me to get a feel for the car myself. Nick was very know Nick Sigel. Nick really made me comfortable at the dealership and was not pushy and allowed me to get a feel for the car myself. Nick was very knowledgeable with the vehicle and he showed me how every feature in the vehicle worked. Nick was very easy to work with and I will recommend him to any family/friends that are looking to purchase a vehicle. I also worked with the sales manager, Dan McKnight, who was also very easy to work with and helped along the way. Both Nick and Dan took a lot of time helping me look at numbers and were never too aggressive. Three hours later, I decided to purchase the vehicle and I am very pleased with my choice. Nick even called me two days after I picked up my vehicle, just to see how things were going. And Nick if you're reading this, things are great! I will still be calling you back. Everyone should feel very comfortable going to this location and working with Nick and Dan. They made the experience easy, fun, and stress-free. More