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Lake Ford

Milwaukee, WI

4.4
3,993 Reviews
Lake Ford has a professionally managed Service and Parts Departments open extended hours to accommodate our customers' busy schedules; and, as always, Lake Ford offers competitive pricing for your automotive maintenance needs. Lake Ford's Service Center offers a full line of services including: -Express Oil Change Center -Rental Vehicles Available -After Hours Vehicle Drop Off -After Hours Key Drop Off -Complimentary Car Wash After Each Service Visit -Complimentary 21 Point Inspection After Each Service Visit
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4201 S 27th St

Milwaukee, WI

53221

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Showing 3,993 reviews

January 06, 2014

I was recently in the market for a used car and I landed on Braeger Ford. I knew what I had in mind and when I came to the dealership, a young man named Nick Strickling helped me out. I told him what I want More

by Diane11
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
January 05, 2014

When I called Breger Ford I was talking with Nick Strickling. I had told him what I was looking for and within a couple of hours he called me back with the perfect car for me. I went to the dealer an More

by Janice0316
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
January 02, 2014

I bought a used truck from Nick Strickling. He was easy to work with, very helpful and knowledgeable. He made car buying easy, pain free, and fun. I would recommend Braeger and Nick to everyone I know, and More

by grossfrank
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
January 02, 2014

Nick Strickling helped me find my vehicle. I was on a tight budget and wanted something 4 wheel drive. I ended up buying a trailblazer at a great price. I am very happy. More

by Wagneralicia
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Other Employees : Nick strickling
January 01, 2014

Great service, very polite, and friendly. Nick was very helpful and knew his ford vehicles. He knew his Fords. I would recommend anyone to that dealership. Thanks, Daniel Freeman More

by cccar
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Nick Sigel
December 29, 2013

Briar did an excellent job with the entire process of selling me my car. He really knew what he was talking about and did his best to get me as close to the payment I needed. Love my Fiesta, would and al More

by BBest247
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
December 12, 2013

Nick worked extra hard to get me approved and after every bank said no, he helped drop the price a grand so the bank would approve. Very friendly would send everyone to him! More

by steph11732
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
November 19, 2013

I had a great experience with Braeger Ford. I Dealt With Nick Sigel who was the salesman there. He was very Courteous and was willing to help with the the limitations i gave him. The girls Sam R. and Amanda More

by amustoe
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Sam R. and Amanda, Nick Sigel
November 14, 2013

Close to one month ago I mailed the letter below to the Close to one month ago I mailed the letter below to the owner, president, and manager of sales at this dealership. I have yet t More

by TODDJOSEPH
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Dan McKnight
Nov 21, 2013 -

Lake Ford responded

Todd, I apologize you feel the way you do and hope you enjoy your escape we wish you nothing but the best.

Nov 22, 2013 -

TODDJOSEPH responded

An apology for how I feel? The letter above that I wrote to 3 of your top executives and this review had nothing to do with my feelings. It was strictly a factual account of my experience at your dealership. Braeger you failed several times at customer service. First your staff and a member of management was aware of how Nick Burkee spoke to me and you failed to address this before I even left your dealership. Secondly, after I sent a written account of the events to 3 of your top executives, they failed to respond after an entire month. It is obvious now that your lack of customer service starts at the top. Third, when after less than 24 hours I had a concern about my vehicle, I was told by your salesman that he would get back to me about a resolution, I have heard nothing. It is only now when the events of our relationship may be made public are you willing to respond.

October 26, 2013

I purchased a used '13 Ford Edge. The salesman had very little personality, but the price was good. The problem is the vehicle made an unfamiliar driving noise. Sales has a 30 day "pit pass" with thei More

by kristyg87
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
briar huffman, Dan McKnight
Nov 12, 2013 -

kristyg87 responded

We finally got a call back from the dealership (only after writing this review), we had to talk w/several different people but finally got an appointment set up to have the issues addressed. While I won't go into detail b/c I don't have enough room or time, the complete process from beginning (sale) to end was VERY disappointing...from the moment I walked into the door on the day of the appointment (which they didn't even have me down for in their computer!!!) to the meeting of the Service "manager". The problem was eventually diagnosed and fixed, Nick Burkee tried to smooth over the situation with a pep talk and a few 'perks' which calmed me down a little. Being in customer service myself, I know how it is suppose to work, and I understand people having "a bad day" but this was just total lack of communication, lack of customer service, and just plain rudeness. It was not only one day, but from 9.2.13 to 10.31.13. In the end the issues were fixed, we got new front brakes, a half of tank of gas and my car interior detailed (which they owed me anyway after finding FOOD under the back seat when they were suppose to have detailed it the day we picked it up after sale...I spent 4 hours of MY time detailing it!). I wish I could say I feel better about the whole situation, but I don't, I am still shocked. I work for a prominent Wisconsin Independent Insurance Agency, we have numerous offices state wide, guess what my insured's buy? Yes, Cars...hmmmm...wonder if I would ever recommend Braeger??? On top of all this, I have now gotten three phone calls to respond to this negative review, close it out, make it right, whatever they want me to do....how does it feel to have to WAIT for something? I was very tempted to never respond & ignore calls as they did.

Nov 14, 2013 -

Lake Ford responded

Are we perfect? No. Do we try? Yes, as evidence of our hundreds and hundreds of positive reviews Kristy. We receive very, very few complaints from our customers due to our incredible customer service, but we do make mistakes, we are human. We did apologize, we did offer perks and try to make it up to you as best as we could. There are very few companies that can boast of the customer satisfaction marks that Braeger Ford receives year after year, and for that we are very proud. Braeger Ford is one of the largest Ford dealers in the state of Wisconsin, and as a prominent Ford dealer, we take our reputation very seriously. Hopefully we can use this situation as a lesson in how to make our great customer service even better...I thank you for bringing this matter to everyones attention Kristy.

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