Lake Ford
Milwaukee, WI
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday Closed
Sunday Closed
Parts
Monday 8:30 AM - 5:00 PM
Tuesday 8:30 AM - 5:00 PM
Wednesday 8:30 AM - 5:00 PM
Thursday 8:30 AM - 5:00 PM
Friday 8:30 AM - 5:00 PM
Saturday Closed
Sunday Closed
Filter Reviews by Keyword
By Type
Showing 3,993 reviews
I was recently in the market for a used car and I landed on Braeger Ford. I knew what I had in mind and when I came to the dealership, a young man named Nick Strickling helped me out. I told him what I want on Braeger Ford. I knew what I had in mind and when I came to the dealership, a young man named Nick Strickling helped me out. I told him what I wanted and he showed me a few options. The process was smoother than I expected and we found the right car for me, at a great price! Overall, I had a great experience. Everyone was very nice. I would recommend Braeger to anyone. -Diane More
When I called Breger Ford I was talking with Nick Strickling. I had told him what I was looking for and within a couple of hours he called me back with the perfect car for me. I went to the dealer an Strickling. I had told him what I was looking for and within a couple of hours he called me back with the perfect car for me. I went to the dealer and the car was waiting for me. The paperwork was handled very quickly and I was able to take my car home that day. This was the best experience I have ever had buying a car and would recommend Nick Strickling and Breger Ford to everyone More
I bought a used truck from Nick Strickling. He was easy to work with, very helpful and knowledgeable. He made car buying easy, pain free, and fun. I would recommend Braeger and Nick to everyone I know, and to work with, very helpful and knowledgeable. He made car buying easy, pain free, and fun. I would recommend Braeger and Nick to everyone I know, and anyone looking to enjoy a car buying experience. More
Nick Strickling helped me find my vehicle. I was on a tight budget and wanted something 4 wheel drive. I ended up buying a trailblazer at a great price. I am very happy. tight budget and wanted something 4 wheel drive. I ended up buying a trailblazer at a great price. I am very happy. More
Great service, very polite, and friendly. Nick was very helpful and knew his ford vehicles. He knew his Fords. I would recommend anyone to that dealership. Thanks, Daniel Freeman helpful and knew his ford vehicles. He knew his Fords. I would recommend anyone to that dealership. Thanks, Daniel Freeman More
Briar did an excellent job with the entire process of selling me my car. He really knew what he was talking about and did his best to get me as close to the payment I needed. Love my Fiesta, would and al selling me my car. He really knew what he was talking about and did his best to get me as close to the payment I needed. Love my Fiesta, would and already have recommend him to my friends and family! More
Nick worked extra hard to get me approved and after every bank said no, he helped drop the price a grand so the bank would approve. Very friendly would send everyone to him! bank said no, he helped drop the price a grand so the bank would approve. Very friendly would send everyone to him! More
I had a great experience with Braeger Ford. I Dealt With Nick Sigel who was the salesman there. He was very Courteous and was willing to help with the the limitations i gave him. The girls Sam R. and Amanda Nick Sigel who was the salesman there. He was very Courteous and was willing to help with the the limitations i gave him. The girls Sam R. and Amanda were great as well. Going to purchase a car can be very nerve-wrecking and they walked me through it every step of the way, and never made me fell lost. I actually told Nick no when he contacted me and made me feel very comfortable about my car buying process. If you don't think that you are able to get into a car for one reason or another give Braeger a chance, you will be suprised! More
Close to one month ago I mailed the letter below to the Close to one month ago I mailed the letter below to the owner, president, and manager of sales at this dealership. I have yet t Close to one month ago I mailed the letter below to the owner, president, and manager of sales at this dealership. I have yet to receive a response from any of the 3 executives mentioned. It seems very obvious that once a sale is completed at this dealership, they wash their hands clean of any relationship with their customers. I should also note that less than 24 hours after the purchase I brought the vehicle back and showed Tony a chip in the rear view camera lens which causes a blur in the back up monitor. Tony told me he would get back to me about resolving this issue. I never heard back from him either. 10/18/2013 Dear Mr. Todd Reardon, On 10/15/2013 I purchased a vehicle from your Ford dealership Vin # 1FMCU9E76xxxxxxxx, 2012 Ford Escape. I’m writing to tell you about a very unpleasant experience I had at your dealership. While talking with Tony Ismajli, your general manager, of used car sales Nick Burkee came into the side office, where Tony and I were discussing a possible deal. When Nick heard the price I offered, $20,000, on a vehicle you had listed at $21,400 he became very loud, abrasive, and condescending towards me. Nicks style of communication was so loud that several younger dealers began hanging outside the office, and peering in to see if everything was alright. Nick made comments that insinuated that I did not know what I was talking about. He also stated very loudly “we’re not coming down on the price of that vehicle at all”. Realizing that Nick was not going to lower his tone of voice and talk to me respectfully, I stated to him “I don’t appreciate the way you are talking to me and I’d like to speak with a different manager”. Nicks reply was “I am the only manager!” I then replied “well then I’d like you to step out of this office or I will and this young man will lose a sale”. Nick then calmed slightly, had a few more words to say and left the room. Several minutes later Dan McKnight walked into the office and inquired of Tony where we were at in the negotiations. Tony explained that we were discussing my trade in value. Running my car through some online software it was confirmed that my vehicle would only get about $300 through a wholesaler which I agreed. I told both Dan and Tony that I would absolutely need $1,000 for my trade and they agreed to this. During my visit I stepped outside a couple of times and I spoke with a few of your dealers. I can only assume that they were feeling somewhat compassionate for what I had gone through while talking with Nick. Although I’m sure you would not condone your dealers telling me the following, it helped save a sale for Tony. Comments I heard from your staff were, “Nick has been called in a few times because of the way he talks to customers”, “they will come down another $600” and “ I’m sure I have lost a couple of sales because of Nicks style of speaking to people”. I have been a psychiatric nurse at an established local psychiatric hospital for 10 years. I would like to advise you that Nick is definitely a liability issue for your automotive group, due to his borderline anger management issues. Although I was able to remain calm, I’m sure there are customers that would have walked out, or worse, escalated the situation to a physical altercation. I do love my new vehicle and within in the next few weeks will be bringing it into a Ford dealer to have additional accessories installed to include running step bars, remote start, heavy duty carpet liners and hood, window and moon-roof deflectors installed. It is highly doubtful though that I will be bringing it to your dealership after what I experienced with Nick. As I told you above, there were several reasons I did not walk out of your dealership without making a purchase. Additionally, dealing with Tony and Dan was a very honest and respectful experience. Also, prior to coming into your dealership on 10/14/13 I called and spoke with a staff member in finance named Sam. Sam’s ability to answer my questions and the warmth that was conveyed over the phone could never match to the professionalism and genuine personality she displayed while we sat and completed the final paperwork that afternoon. Sincerely, Todd J XXXXXXXX xxxx- W. Lisbon Ave Apt. x Milwaukee, Wisconsin, 53222 Ph- 414-446-xxxx CC: Mr. John Maneage, Owner Braeger Automotive Mr. Jason Enders, Sales Manager Although this dealership has positive reviews. It seems that when there is a problem, there are plenty of customers that have reported that this dealership refuses to communicate back with their customers. More
I purchased a used '13 Ford Edge. The salesman had very little personality, but the price was good. The problem is the vehicle made an unfamiliar driving noise. Sales has a 30 day "pit pass" with thei very little personality, but the price was good. The problem is the vehicle made an unfamiliar driving noise. Sales has a 30 day "pit pass" with their Service Dept to correct problems. After Service Dept inspected the vehicle they found the noise to be a L. front wheel bearing to be making growl noise + pulsation when breaking. I immediatly contacted Sales to get this problem addressed. They said "we will have to call you back" Waited 1 week, No call. I called again "will call you tommorow" No call I called again "need to talk to Dan will call you in morning" 3 weeks for this process, still not resolved. WILL NEVER DO BUISNESS WITH AGAIN !!!! More