
Lake Ford
Milwaukee, WI
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday Closed
Sunday Closed
Parts
Monday 8:30 AM - 5:00 PM
Tuesday 8:30 AM - 5:00 PM
Wednesday 8:30 AM - 5:00 PM
Thursday 8:30 AM - 5:00 PM
Friday 8:30 AM - 5:00 PM
Saturday Closed
Sunday Closed
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WOW! Loved working with Michael! We absolutely loved working with Mike. We had gone through a website my husband has for dealing with discounts through the company he works for and Br We absolutely loved working with Mike. We had gone through a website my husband has for dealing with discounts through the company he works for and Braeger Ford was one of the dealerships within our area. So, we added them as one of the dealers we wanted to look into getting a vehicle from. Within FIVE MINUTES of sending out the information that we were looking for a car, Micheal was on the phone and calling us. WOW! Supremely pro-active and we happily made an appointment with him. Granted, we did make other appointments with the other two dealerships, but they took over half an hour to call us... After our appointment with Mike, we cancelled the other appointments and got exactly the vehicle we wanted and needed from him. They bent over backwards to give us what we wanted, not what they felt we should have/need. Absolutely going back to them to work with Mike when it is time to trade our other SUV in. More
Comfortable buying used with Braeger I've financed extended warranties through Braeger previously, they were very clear on explaining the policy and fixed problems that were covered in a I've financed extended warranties through Braeger previously, they were very clear on explaining the policy and fixed problems that were covered in a timely manner. John sold me a 2013 ford fusion. He was very friendly and down to earth. I would buy from him again. More
outstanding Ryan and Dan were very quick to respond to any questions that I had and if he didn't know he would text me themail answer as soon as he did. The deale Ryan and Dan were very quick to respond to any questions that I had and if he didn't know he would text me themail answer as soon as he did. The dealership itself was amazing and the people working there we're even better. They got me in and out of there as quick as possible and they were all very helpful. I didn't have to stand around waiting like most dealerships and they didn't try to make me buy something I didnt want. They weren't pushy and that made it all worth while. I will definitely be going back for my next vehicle. More
great experience I bought a 2015 Ford Fusion and really like the car. Ryan was great to work with while negotiating the price. The rest of the sales staff were very fr I bought a 2015 Ford Fusion and really like the car. Ryan was great to work with while negotiating the price. The rest of the sales staff were very friendly as well . Thanks for the easy hassle free no pressure buying experience. More
Not bad. Just okay. Generally I'm a pessimist when it comes to car salesmen and dealerships, although Ryan was a pretty good guy to work with. I knew pretty much exactly Generally I'm a pessimist when it comes to car salesmen and dealerships, although Ryan was a pretty good guy to work with. I knew pretty much exactly what I wanted and they were happy to oblige. There's several things I noticed which I would caution other potential buyers about. First, the finance guy. I wanted a lower monthly payment on a lease, which they did manage to do but only by choosing a higher model Escape (SE vs. S), which saved $20 a month. This is because the residual value was higher on the SE model, which also means paying more if choosing to buy the vehicle at the end of the lease. I knew this going into it, but the math for me still put the vehicle in range of where I wanted to be. I would caution other buyers who may not realize this, lest they be steamrolled into a more expensive vehicle without realizing the trade-off. Secondly, the price of the vehicle itself was never brought up. You can negotiate prices on a lease, however I qualified for Ford's X-Plan (or so I was told), so it was a fixed price offered by Ford. However, the fixed price I was offered did not match the fixed price on Ford's x-plan. The only reason I didn't complain or leave entirely was because the price I paid with customer rebate was lower than the x-plan price, which I'm going to, in good faith, believe doesn't include any rebates as it's below invoice. Overall, according to truecar, I received a "fair price". Can I complain? Probably, as there's slight deception at play. Is it worth it? In the end I'm happy with the SUV and the price is what I wanted to pay. Everybody wins. Overall? I liked working with Ryan, he's a pretty straightforward, nice guy to deal with. As for the dealership? I think the shady factor increased a bit. But I'm not blaming the salesman. That's finance and the floor manager's department. Would I go back? The only reason I stayed this time is because Ryan worked with me for a really long time and that meant a lot. I would check prices next time, but not without visiting competing dealerships first. Would I recommend it to anyone else? Yes, with the caveat being do your homework before coming in. They're out there to make money first. Might as well go with the dealership looking to make money and give you the best deal. There's no shortage of them out there. More
First Service of 2014 Ford Escape I brought in my Ford Escape for it's 1st oil change and to have the lift gate checked for a minor problem. The problem with the lift gate was correcte I brought in my Ford Escape for it's 1st oil change and to have the lift gate checked for a minor problem. The problem with the lift gate was corrected in less then 15 minutes and the oil change was done quickly as well. I was completely satisfied with the service and attention I received. The salesman who sold me the vehicle also took time out to help me sync up my iPod. More
service performance chad sandman was very helpful. think lack of current space lengthened waiting time. once new building is finished i would expect less of a wait time t chad sandman was very helpful. think lack of current space lengthened waiting time. once new building is finished i would expect less of a wait time to get in a bay. More
Friendly sales and service Dan Wisniewski was an awesome sales guide through the process of purchasing a vehicle. Not only did he know everything about the vehicle, he also gave Dan Wisniewski was an awesome sales guide through the process of purchasing a vehicle. Not only did he know everything about the vehicle, he also gave us many options on procuring the vehicle, not just the most expensive. He found a way to get us out of a rollover and get an affordable payment. I'd recommend Dan to everybody and anybody! More
Fantastic! Two weeks ago I purchased my third vehicle from Braeger Ford in Milwaukee, WI. Nick Sigel sold me my last two vehicles and as always I had a great exp Two weeks ago I purchased my third vehicle from Braeger Ford in Milwaukee, WI. Nick Sigel sold me my last two vehicles and as always I had a great experience. Nick was very helpful with finding the right vehicle for me and fulfilled all my wishes with my purchase. I couldn't ask for a better sales consultant. I was having one of the worst days and Nick not only made my day, but he made my week. Christina Treiber in finance made the purchasing process very quick and painless, this I also truly appreciated. Fantastic!!! Thank you so very much, Tiffany Martinez More
.. Worked at make sure my concerns were a priority and in the end I got what wanted not something they thought I should have (big Plus when it's my mone Worked at make sure my concerns were a priority and in the end I got what wanted not something they thought I should have (big Plus when it's my money). More