Lake Ford

Upfront, Honest and Transparent - Amazing Experience! Prior to getting hooked up with Rudy I had been in contact with several dealerships (both Ford and non-Ford). I had gone in to a few places and at eac Prior to getting hooked up with Rudy I had been in contact with several dealerships (both Ford and non-Ford). I had gone in to a few places and at each dealership had spent hours to test drive a car and sit and wait for numbers to be generated for my lease price offer. I had finally found a decent offer; it was a little above what I was looking spend, but reasonable. So I decided to submit a last-ditch general online quote request for a lease to see if there was any better deal out there. I received several calls that evening. I was pretty blunt. I knew I wanted a midsize sedan, a 24/month lease term and I did not want to use a down payment to get my monthly payment in the range I was looking for. So I told this to each salesman that called right away. Each time they either said, "we can't get close to that number" or "why don't you stop on out so we can go over the numbers in person". Then Rudy called, I gave him the same line on what I was looking for. He said, "That's going to be a stretch, but we might be able to make that work. Give me until the morning and I will have some numbers put together for you" (The fact that he initially worked with me and provided detailed numbers over the phone and email was huge to me). We went back and forth a few times on car features and fine-tuned the numbers. Once we were in the ballpark of where I wanted to be we set up a time for me to run down and test drive a car and work on final numbers. It was kind of a last minute meeting request on my part, but Rudy made it work. I showed up to the dealership and Rudy met me at the door. (He actually had a pinched nerve in his neck and could barely keep his head up and he had delayed his chiropractic appointment so that he could meet with me). He also already had the two models I was considering, ready to go for a test drive. So in about 1 hours’ time, he let me install my 3 car seats in the back seat to ensure they all fit, take the test drive, and finished talking numbers. We were almost set on a price but I wanted to take a day or two to think about it. They were great about giving me the time to consider the deal and didn't pressure me with a "today only price special" It was a really enjoyable and streamlined experience. Another thing to note is that Rudy was great at staying in contact. He was not overbearing with contacting me, but was always very responsive and detailed when I had questions, even after hours. In the end Rudy, his manager Dan, and Braeger Ford went the extra mile to earn our business and have earned my trust. They worked with me to get me and my family into a great car for a great price. They also offered a great trade-in value for my current truck. So even though they are not the closest Ford dealership to my home, they are definitely my go to dealership. I would definitely recommend Braeger Ford and especially Rudy Johnson if you are looking for a vehicle. More

Jim Santiago My experience didn't start out so well. Jim stepped in and turned everything around He is a wonderful salesman and Breager should be happy to have My experience didn't start out so well. Jim stepped in and turned everything around He is a wonderful salesman and Breager should be happy to have him on there team. More

Easy Transaction Work with Rik as a very pleasant experience. We were purchasing a vehicle for my daughter and he did a really nice job explaining the vehicle to her Work with Rik as a very pleasant experience. We were purchasing a vehicle for my daughter and he did a really nice job explaining the vehicle to her and making us all feel comfortable with the purchase. More

Could not have been a better experience Tranny went out on my '02 F150 and needed something fast. Ryan bent over backwards to get me a vehicle fast. They had to trade one of their F150 Plati Tranny went out on my '02 F150 and needed something fast. Ryan bent over backwards to get me a vehicle fast. They had to trade one of their F150 Platinum trucks with another dealership to secure my '14 black F150 I was looking for. Ryan was very professional and upfront throughout the whole process. After I got home I noticed one of the 4X4 decals was damaged. I called Ryan who then ordered one that day. By the time I went in the next week to have it put on, I had scratched the sides near the top of the bed. When installing the new decal, Gena had the scratches buffed out and were barely noticeable. All in all the experience at Braeger Ford went smoothly and am glad I chose to buy from them. More

Escape and Fusion Extremely happy with Braeger Ford and our salesman, Jim Anaya. He was patient and let us test drive several vehicles explaining each one to us. We end Extremely happy with Braeger Ford and our salesman, Jim Anaya. He was patient and let us test drive several vehicles explaining each one to us. We ended up leaving with a Ford Escape. Six months later, our other car died and we needed another vehicle. We went right back to Jim. Ford credit worked with us to make it possible for us to get another vehicle. We left with a Ford Fusion. Hats off to Jim and the staff at Braeger for all their help. Kris and DJ Weeks More

Found my Fusion Ryan was extremely helpful. I found the Fusion I wanted online while searching dealers across the state. I drove from Madison because Ryan made the Ryan was extremely helpful. I found the Fusion I wanted online while searching dealers across the state. I drove from Madison because Ryan made the process as painless as possible. I originally tried to work with my local dealer, and they were unwilling to accommodate my request to work out most of the details via email and phone and required a visit to the dealership. After an hour of sitting at a desk and having the salesman make four trips to talk to his manager trying to sweeten the deal, I finally left. Ryan was able to get me a better price on a better equipped car with no hassle and I didn't have to step foot on the lot until I was ready to take delivery. Well worth the drive from Madison. More