
Lake Ford
Milwaukee, WI
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday Closed
Sunday Closed
Parts
Monday 8:30 AM - 5:00 PM
Tuesday 8:30 AM - 5:00 PM
Wednesday 8:30 AM - 5:00 PM
Thursday 8:30 AM - 5:00 PM
Friday 8:30 AM - 5:00 PM
Saturday Closed
Sunday Closed
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Great salesman I enjoyed the sales person he showed me the vehicle. And took his time showing me everything about the vehicle. He was a great person and friendly. H I enjoyed the sales person he showed me the vehicle. And took his time showing me everything about the vehicle. He was a great person and friendly. He went above and beyond. To do everything for me.. More
Buy used Ford Escape Good presentation and explanation of various components that I knew nothing about. Would have preferred to use my credit union cuz I don’t know who I’ Good presentation and explanation of various components that I knew nothing about. Would have preferred to use my credit union cuz I don’t know who I’m making my payments to yet! More
Zachary Slaby is the worlds best salesmen. 1000 stars Zachary Slaby is an amazing person and the dealership is beyond beautiful. The staff from clean up to the owner themselves were nothing but wonderful. Zachary Slaby is an amazing person and the dealership is beyond beautiful. The staff from clean up to the owner themselves were nothing but wonderful. They are respectful and treat you as if your the only person in the world that matters. It is how you should be treated when spending this kind of money at a dealership. If you need a Ford of any kind your first stop should be Braeger :) More
Oil change Very fast service. Great job, the tires were rotated and the car was washed all under a hour. Very clean waiting room. Very friendly service. Very fast service. Great job, the tires were rotated and the car was washed all under a hour. Very clean waiting room. Very friendly service. More
Could not have asked for anything more. I knew exactly what I wanted and Rudy was able to provide a quote to me that morning. After a couple days I contacted Rudy and he was very thorough as I knew exactly what I wanted and Rudy was able to provide a quote to me that morning. After a couple days I contacted Rudy and he was very thorough as far as what he needed for finance and also had the car cleaned and ready to go before we even test drove it. We came in a couple days later to test drive and we were completing the deal. Next was over to finance which Matt did a great job of explaining and after a little negotiation we got the extended warranty. Rudy sat in the car and went over every feature and button or dial. My wife and I were treated very well. We will be using Braeger not only for this purchase but for our two other Fords. More
Awesome Experience! Josh and Rik were amazing. They helped me find the exact car I wanted and made the experience very pleasurable. Would recommend them to anyone. Thank Josh and Rik were amazing. They helped me find the exact car I wanted and made the experience very pleasurable. Would recommend them to anyone. Thank you! More
Terrible customer service The communication was horrible - you never received a call when they said they would call. Each time we had to call for an update, even when the compl The communication was horrible - you never received a call when they said they would call. Each time we had to call for an update, even when the completion date was extended. The worse part was getting there to pick up my car to find it not repaired correctly, and then I was told the damage I noted was there when I brought it in, which it wasn’t. In the end they admitted error and made the repairs. More
Exceptional Our dealer, Braeger Ford, our sales rep, Eric Walton, and his manager John Studt were exceptional and made the whole process great. None of the nonsen Our dealer, Braeger Ford, our sales rep, Eric Walton, and his manager John Studt were exceptional and made the whole process great. None of the nonsense or games. They were straightforward, professional and we got a great deal on our new truck. They get my highest recommendation. More

New F150 Great experience, couldn’t be happier how the whole deal went through. Derick our salesmen was top notch! Very impressed with the dealership. Will be Great experience, couldn’t be happier how the whole deal went through. Derick our salesmen was top notch! Very impressed with the dealership. Will be purchasing a vehicle with Derick in the future. More
Poor Customer Service Quality of work was great and my car looks brand new but customer service was terrible. Three separate occasions I was told someone would call me bac Quality of work was great and my car looks brand new but customer service was terrible. Three separate occasions I was told someone would call me back and no one ever did. My vehicle was quoted to be finished in 9 days and it was not ready for pick up for 15. No one thought to call me when the service was delayed. I called on the day it was supposed to be ready, only to be told they needed 24 more hrs and then 24 hrs turned into 5 days. I finally had to go through my insurance company to get an update, since I could never get through when I called the collision center on the phone. When I did get though I was given no information, or was told I would get a phone call which never came. I was never given a reason why service was so delayed. I was finally informed my car was ready for pick up 3 hours before the collision center closed for the day and had to go another day without my car since it was so last minute. When picking up my car again I was never given an apology or a reason why the service was so delayed. I am happy with the repairs but unfortunately due to terrible customer service I will never bring my car back here. I was very happy with Braeger Ford when I purchased my car last October and was planning on coming back here for all scheduled maintenance and repairs. However, this experience has changed my opinion on the dealership and Ford as a brand in general. More