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Frank Boucher Kia Volkswagen of Racine

Racine, WI

Overview
Employees
Reviews
Vehicles
4.7
1,119 Reviews
The Boucher Automotive Group began back in 1977, but it can trace its roots back to 1956 when Gordon F. Boucher first began his automotive career at a local dealership. Twenty-one years later he set out on his own to create the best dealership he knew how to. Turns out, he knew how to make some pretty great dealerships. Frank Boucher Kia of Racine is just one of 18 franchises that operate in Southeastern Wisconsin, and we have been rated in the top 10% for customer satisfaction among dealerships in the United States. Through all that, the Boucher Automotive Group has not forgotten where it came from, and we never pass up an opportunity to work with local charity groups and organizations to improve this community.
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9601 Washington Ave #100

Racine, WI

53406

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Showing 1,119 reviews

January 27, 2026

Lee was amazing very helpful and did all he could to make sure I left with a car!! Pleasant experience!! More

by SLESTER1013
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Lee McGee
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jan 27, 2026 -

Frank Boucher Kia Volkswagen of Racine responded

Thank you so much for your kind words for Lee, and for taking the time to leave us this wonderful feedback! Brad Sawatske General Sales Manager 262-886-2886

January 26, 2026

This dealership has great customer service. They are friendly and welcoming. Mr. Halfaday was great. More

by DMQUALE
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Sawyer Dillon
4.0
This rating includes all reviews, with more weight given to recent reviews.
Brian Halfaday Jr.
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jan 26, 2026 -

Frank Boucher Kia Volkswagen of Racine responded

Thank you for your business and this review. We're happy to hear our team was able to serve you and demonstrate our commitment to great service. If there is anything we can assist you with in the future, please let us know. Brad Sawatske General Sales Manager 262-886-2886

January 22, 2026

Quick, easy , fair. Start to finish my purchasing experience went very well... we are happy with the vehicle. More

by Hetch1115
Recommend Dealer
Yes
Employees Worked With
Sawyer Dillon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Sawyer Dillon
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Jan 22, 2026 -

Frank Boucher Kia Volkswagen of Racine responded

Thanks for your feedback on your recent visit to Frank Boucher Kia Volkswagen of Racine. It's great to hear that we were able to assist you and that you had such a positive experience. Brad Sawatske General Sales Manager 262-886-2886

January 14, 2026

I have been coming for 5 years. Love the service. They are all so helpful More

by evesinwis
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Damond Davis
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jan 14, 2026 -

Frank Boucher Kia Volkswagen of Racine responded

Thank you for choosing Frank Boucher Kia Volkswagen of Racine. Your feedback and rating mean a lot to us. We're glad we were able to help, and we hope to see you again! Brad Sawatske General Sales Manager 262-886-2886

January 07, 2026

Brian was able to work with me to get me all of the things that I wanted with my vehicle. He was always quick to answer my questions and was there to help even after the sale was made. More

by wzoaeclh2026
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Brian Halfaday Jr.
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kevin Abraham
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Jan 07, 2026 -

Frank Boucher Kia Volkswagen of Racine responded

Thank you so much for taking the time to share your feedback with us. We are delighted to learn about your positive experience! If there is anything else we can do to assist you, please do not hesitate to let us know. We are always happy to help! Brad Sawatske General Sales Manager 262-886-2886

January 07, 2026

Brian was able to work with me to get me all of the things that I wanted with my vehicle. He was always quick to answer my questions and was there to help even after the sale was made. More

by wzoaeclh2026
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Brian Halfaday Jr.
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kevin Abraham
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Jan 07, 2026 -

Frank Boucher Kia Volkswagen of Racine responded

Thank you for taking the time to share your thoughts on working with our team. We're glad to hear we delivered such a great experience! Brad Sawatske General Sales Manager 262-886-2886

January 03, 2026

We always enjoy going to Boucher Kia. Great staff and great experience. They make it enjoyable. It feels like home. More

by Lin.kanitz
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Noah Eastridge
5.0
This rating includes all reviews, with more weight given to recent reviews.
Damond Davis
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kevin Abraham
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Chester Nichols, Meghan
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Jan 03, 2026 -

Frank Boucher Kia Volkswagen of Racine responded

Here at Frank Boucher Kia Volkswagen of Racine, customer satisfaction is our #1 priority. We always do our best to make sure our customers leave happy! We are glad to hear you enjoyed your experience, and it was a pleasure having you at the dealership. We appreciate your review! Brad Sawatske General Sales Manager 262-886-2886

January 02, 2026

Easy, fun and professional Fast and efficient Everyone in the Mazda building was nice friendly the financial guy Gabe was just as nice as Alyssa More

by LINDAMOUNCE
Recommend Dealer
Yes
Employees Worked With
Alyssa Schramm
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Jan 02, 2026 -

Frank Boucher Kia Volkswagen of Racine responded

Thank you for taking the time to share your feedback with us. We work hard to make sure our guests have an exceptional experience. We will share your comments with our team, and we look forward to working with you again. Brad Sawatske General Sales Manager 262-886-2886

December 29, 2025

Very nice and worked within my budget. Really appreciate the hard work of Damond!! Will be back soon!!! More

by sj0023
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Damond Davis
5.0
This rating includes all reviews, with more weight given to recent reviews.
Troy Wolfson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Kevin, Gabe, and Brandon
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Dec 29, 2025 -

sj0023 responded

Thank you so much!

Dec 29, 2025 -

Frank Boucher Kia Volkswagen of Racine responded

Thank you so much for your kind words, and for taking the time to leave us this wonderful feedback! Brad Sawatske General Sales Manager 262-886-2886

December 14, 2025

Was able to get the sales transaction done with ease and the sales consultant Greg was very knowledgeable and helpful More

by ZEKERAD1977
Recommend Dealer
Yes
Employees Worked With
Nicholas Schouten
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Nicholas Schouten
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Dec 15, 2025 -

Frank Boucher Kia Volkswagen of Racine responded

Thank you so much for your wonderful review! We are thrilled that we had the opportunity to provide you with great service. We thank you for choosing Frank Boucher Kia Volkswagen of Racine! Brad Sawatske General Sales Manager 262-886-2886

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