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Ed Morse Ford

Geneseo, IL

Overview
Employees
Reviews
Vehicles
4.7
52 Reviews
At our Ford dealership, we are committed to providing exceptional customer service. Here at Ed Morse Ford formerly Crowe Ford, we love helping new customers through the process of shopping for a new or used vehicle. And we want to ensure that your experience is straightforward and enjoyable! At our Ford dealership, our motto is Great Cars, Great Service, and Great People. And that's what you'll experience when you choose to shop with us.
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1041 S State St

Geneseo, IL

61254

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Showing 52 reviews

September 23, 2025

WARNING: READ BEFORE purchasing a vehicle at Ed Morse Ford in Geneseo. I have purchased several Ford trucks at Ed Morse and trusted them to service my vehicles for years. My work truck was destroyed in a More

by christensen.pete
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
George
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Sep 24, 2025 -

Ed Morse Ford responded

Thank you for sharing your experience with us, Pete. I understand the frustration and difficulty you have faced after the unfortunate incident involving your work truck. Your concerns are important, and I appreciate your feedback as it helps us improve our services. I encourage you to reach out to me directly at Ed Morse Ford North so we can discuss your situation further. We value your trust in us over the years and want to ensure we address your needs appropriately. Thank you again for your feedback. Sincerely, Adam Underwood, AdamUnderwood@edmorse.com

February 05, 2024

Yes,yes,yes,yes,yep,yep, yep,yep, ya, ya,ya,ya,ya,ya,ya,ya, More

by Gary
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Service
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Feb 06, 2024 -

Ed Morse Ford responded

Thank You Gary!

January 31, 2024

They have been very fair to us. We have a truck ordered and we were very happy with our salesman , Nathan. More

by puckett2320
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Digital Air Strike
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Nathan
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Mar 08, 2024 -

Ed Morse Ford responded

Thank you so much for taking the time to let us know how happy you are with your experience! Feedback from you is one way we know we are achieving our goals. Let us know if we can assist you again!

January 20, 2024

Melissa & her service department always give fast, quality and friendly service!! When the going gets tough you can alway rely on Melissa and her team!!! More

by freddie.martin
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Digital Air Strike
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Jan 24, 2024 -

Ed Morse Ford responded

Thank you very much! Melissa and the service staff always takes great pride in their work and are very happy to know that you had wonderful experiences with us!

January 18, 2024

I appreciated them working me into my schedule for a repair. Very helpful service department. Warranty work, they fixed even though we did not purchase vehicle from their dealership. More

by shelley.felske
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Melissa
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Mar 08, 2024 -

Ed Morse Ford responded

Thank you for leaving us this great review, Shelley! I am very happy to hear that we could be so helpful during your recent visit with us. We look forward to seeing you back again in the future. Take care!

December 07, 2023

customer service was GREAT! ! thanks for the two QUICK oil changes! have a great holiday season! More

by CDS
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
employees at desk in in repair service/awesome!
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Dec 08, 2023 -

Ed Morse Ford responded

Thank you very much! The service staff always takes great pride in their work and are very happy to know that you had wonderful experiences with us! Happy Holiday to you and your family as well!

December 06, 2023

It is nice to still have a local Ford dealer. Reasonable prices for oil changes on both of my Ford vehicles. More

by bmvictory
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Mallisa
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Dec 07, 2023 -

Ed Morse Ford responded

Thanks for giving us the opportunity to service your vehicle. I am happy to hear that everything went well for you. I will pass your feedback along to the team! Sincerely, Russell Marshall, russellmarshall@edmorse.com, 309-489-6437

November 30, 2023

Honest evaluation of brakes, thorough evaluation of transmission issue, great communication about progress and concerns. More

by reade21
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Digital Air Strike
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Dec 01, 2023 -

Ed Morse Ford responded

I appreciate you working with our service department to keep your vehicle in tip-top shape. Please don't hesitate to call if I can help with anything at all. Sincerely, Russell Marshall, russellmarshall@edmorse.com, 309-489-6437

November 24, 2023

Always enjoy bringing my car in, professional and courteous every single time. Easy to schedule and quick to service! More

by claryfive
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Digital Air Strike
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Nov 28, 2023 -

Ed Morse Ford responded

Thank you for putting your trust in Ed Morse Ford North, Clary! We pride ourselves in our service department’s ability to provide world-class customer service. I wish you happy travels and look forward to seeing you at your next service appointment. Sincerely, Russell Marshall, russellmarshall@edmorse.com, 309-489-6437

November 22, 2023

Great customer service all staff was quick with a knowledgeable and taking care of the customer More

by shera652000
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Digital Air Strike
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Nov 28, 2023 -

Ed Morse Ford responded

Your kind words and fantastic review are greatly appreciated! I am elated to hear that our team was able to provide you with the pressure-free and knowledgeable service we strive to deliver to each of our guests. Thank you for spreading the word about your excellent experience; we look forward to working with you, your family, and your friends in the future. Sincerely, Russell Marshall, russellmarshall@edmorse.com, 309-489-6437

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