Ed Morse Cadillac Tampa

I visited Ed Morse Cadillac Tampa to inquire about a 2025 Cadillac Escalade Premium Luxury, stock #SR258143, VIN 1GYS9CRL8SR258143, which is listed for sale on their website for $108,530. However, when I Cadillac Escalade Premium Luxury, stock #SR258143, VIN 1GYS9CRL8SR258143, which is listed for sale on their website for $108,530. However, when I spoke to Reda in the sales department, I was told point-blank that the vehicle would not be sold for less than $25,000 ABOVE MSRP — a blatant, unjustifiable markup they refer to as a “market adjustment.” That would bring the total to over $133,000 for a vehicle that Cadillac clearly priced in the $100K range. This isn't a limited-edition or V-Series model — it's a regular Premium Luxury trim, and yet they’re trying to squeeze an outrageous amount out of every customer. When I pushed back, I got no explanation — just arrogance and the sense that this dealership has no problem trying to take advantage of people. From how it was handled, this feels systemic, not just one salesperson. Reda came across as more of a closer for shady deals than a professional, and I left feeling like the whole place is built to trap the uninformed. If you’re shopping for a Cadillac, do yourself a favor and avoid this dealership. Plenty of others are still selling at MSRP or near it — you don’t have to play games with people like this. More

Nice work with Ivan Balev give me good information about car we are very excited to have this car we are very excited to have this More

Perfect car buying experience! Never were there any pushy sales tactics. Anthony Hyde was thorough, friendly, patient, and very knowledgeable. After my Tesla Model Y was totale Never were there any pushy sales tactics. Anthony Hyde was thorough, friendly, patient, and very knowledgeable. After my Tesla Model Y was totaled, we did tons of research on other EVs (and even considered another Y) but none of the pricing came close to the deal we got at Ed Morse Cadillac. The Optiq is luxurious and yet still feels sporty. The handling is amazing and the car just feels so much more substantial than the Y. Super quiet and smooth drive and it comes with all the features you could want. So excited about this car and I would 100% recommend going with Anthony at Ed Morse to friends and family. More

My husband and I purchased two new cars today and it was a great experience! Everyone was nice and worked within our budget with no problems! Love our new vehicles a great experience! Everyone was nice and worked within our budget with no problems! Love our new vehicles More

Anthony and the team at Ed Morse demonstrated exceptional professionalism throughout the entire process. They were prompt in responding to inquiries and timely in providing follow-ups. professionalism throughout the entire process. They were prompt in responding to inquiries and timely in providing follow-ups. More

A really great sense of customer service from start to end. I would highly recommend the whole team, Ivan was particularly good. end. I would highly recommend the whole team, Ivan was particularly good. More

Ivan was great to work with. He was professional, polite and knowledgeable. Joe was very pleasant and happy guy, made me feel like family. They were both a great pleasure. He was professional, polite and knowledgeable. Joe was very pleasant and happy guy, made me feel like family. They were both a great pleasure. More

Today, I decided to stop into Ed Morse Cadillac to check out a vehicle I was eyeing. I cannot thank Ivan Balev enough for making me feel so welcomed and for all the laughs we had through what could be a lo out a vehicle I was eyeing. I cannot thank Ivan Balev enough for making me feel so welcomed and for all the laughs we had through what could be a long, extensive process that can be very stressful. I would recommend Ivan and Ed Morse Cadillac to any one of my friends and family. Thank you all so much for making this happen for me! More

Jake, our sales advisor, is new on the job, but from the beginning, it was clear he would provide excellent customer service. He was proactive, communicative, accessible, and honest. The whole team suppor beginning, it was clear he would provide excellent customer service. He was proactive, communicative, accessible, and honest. The whole team supported and guided him through the process while considering our needs and wants. They even went above and beyond and bent backwards to make the deal work for us. Everyone we interacted with showed they cared and wanted to work with us. From the receptionists, other sales advisors, management, financing, and even the car detailer were great to work with. I wasn't expecting to be so excited about buying a Cadillac, but seeing that the brand can finally compete with and even beat other luxury brands was a great surprise. Working with Jake and the whole team at Ed Morse made my decision easier. Special shoutout to Joe, who made magic happen, and Anthony, who stepped in and showed his mentoring skills. More