Ed Morse Cadillac Brandon

Disappointing Experience I've spent the past weekend test driving vehicles and narrowed my decision down to two, one of which was a Cadillac. I was in the area and wanted to t I've spent the past weekend test driving vehicles and narrowed my decision down to two, one of which was a Cadillac. I was in the area and wanted to take a final test drive before I made my decision. I stopped in at Ed Morse and was directed to Derryl. I was honest with him and told him that I simply wanted to take the vehicle out for a test drive. Derryl showed zero desire to assist. Rather, he went through the routine of what I wanted in a vehicle. I told him multiple times I only wanted to take the vehicle out for a test drive. He continued to press and insinuated that I was wasting his time, going as far to state that I was out joy riding. I thanked him for his time and left the dealership. I was very disappointed in my experience at Ed Morse Cadillac and offended by by interaction with Derryl. I do not recommend dealing with this individual. More

I was there to have a light replaced. Mike was very considerate and did an outstanding job with my repair work. The car was also washed and cleaned to my satisfaction after the repair. I Mike was very considerate and did an outstanding job with my repair work. The car was also washed and cleaned to my satisfaction after the repair. I look forward to an excellent experience with Ed Morse Cadillac. More

Customer service is not customer selling I’ve been on/off disappointed with Morse service for the past 5 years. As of today...we are done. I’ve driven from Lakeland to Clearwater to try Dimmi I’ve been on/off disappointed with Morse service for the past 5 years. As of today...we are done. I’ve driven from Lakeland to Clearwater to try Dimmitt. Let’s fast forward to the last straw and what has finally caused our divorce. CUE. Yep...the infamous CUE system. After having this unit serviced a few times and, ultimately replaced by Morse, it’s out AGAIN. That’s a Cadillac embarrassment for another day. But, why would the service manager simply brush me off with “we will try to reset and see if that helps; otherwise, you’re looking at $1100-$1200 to replace”. Oh, and then proceeds to “advise” I need $900 in fluid changes. Yep...getting right on it 👌🏼. The nerve. Why would my husband, a moderator on several car forums, hit the forums and find that Cadillac has a refurb and Goodwill program to assist with repairs for this KNOWN debacle(?). So, we’ve been working with an “Infotainment” rep out of CA to get assistance. I told Cadillac, I was not going back to Ed Morse because they are only interested in selling not servicing. They called Dimmitt for me. I’m sitting at Dimmitt waiting while the CUE system is being replaced. They contacted Cadillac and got it authorized for replacement for $155 deductible from me. Ed Morse...why did you not do the same? I can only assume there is some type of compensation or bonus attached to service manager compensation that causes them to gauge instead of fo what is fair and just. Shame on you. Never again. It’s a beautiful, peaceful time of reflection to cross the bay and come 50+ miles to Dimmitt, my new servicer. Where do you think we will buy when we get ready? Ed Morse? So silly!! You lost far more than $1200 for a CUE and $900 for fluids. Far more. Divorce is very expensive. Bye bye now. More

GREAT EXPERIENCE Joseph was great thru the whole experience. He knew exactly what I needed to get done and made it happen. This is why I work with Ed Morse Cadillac in Joseph was great thru the whole experience. He knew exactly what I needed to get done and made it happen. This is why I work with Ed Morse Cadillac in Brandon. More

My fantastic newXT5 When I came to the dealership I really wasn't sure what I wanted other than a new vehicle I saw the Xt5 and new that was it, I met Joe and felt so com When I came to the dealership I really wasn't sure what I wanted other than a new vehicle I saw the Xt5 and new that was it, I met Joe and felt so comfortable with him very easy going cared about what I was saying . What a great person. Every one I had contact with was very nice and you could tell that's just the way there personalities were always. Luv them all. I woul d definitely buy another vehicle there in the future... More

Friendly, professional, they take care of their customers. Ours sales person, Jo DiPaula, is always friendly, professional, courteous, and always looks after his customers. The service department is also fri Ours sales person, Jo DiPaula, is always friendly, professional, courteous, and always looks after his customers. The service department is also friendly, courteous and take care off the customer whether it's for maintenance, a problem, or just a car wash. More

No pressure negotiation They were truly no pressure. They even helped me compare the features and options on the cars at other dealers I was looking at. This was a big help i They were truly no pressure. They even helped me compare the features and options on the cars at other dealers I was looking at. This was a big help in making my final decision. More

Rolled over to a new lease. This is our second car with Ed Morse Cadillac of Brandon. Our first lease was a great experience. We were introduced to the Cadillac brand by our sal This is our second car with Ed Morse Cadillac of Brandon. Our first lease was a great experience. We were introduced to the Cadillac brand by our sales person, Mr. Joe Dipaula. He did a great job for us and over the course of our lease we really became good friends. As it got time for our lease to expire, we told Joe what we were interested in and he went to work . He hit it out of the park. We now drive a Cadillac XT-5 and we love it. More

Buying a car Joe was very professional with his body language and tone. Explained things very clearly and detailed so a foreigner could understand. Office was very Joe was very professional with his body language and tone. Explained things very clearly and detailed so a foreigner could understand. Office was very nicely kept. More

Professional, Knowledgeable, Personalable Corey from driving up to the to the dealership to the finalization of the purchase of my new SUV made the whole experience easy, understandable and re Corey from driving up to the to the dealership to the finalization of the purchase of my new SUV made the whole experience easy, understandable and relaxed from start to finish. He explained every step of the process clearly and plainly so the decision to make my decision to trade my vehicle in and purchase my new vehicle a very easy decision. Of my all my car buying experiences Corey made this a no nonsense transaction that was a easy decision to make without hesitation. More