Deery Brothers Ford Lincoln

We are the proud owners of our first Ford thanks to the active listening skills of Bill. When we realized that our daughter's wheels were 6 years old and a little fender bender at her friends house would active listening skills of Bill. When we realized that our daughter's wheels were 6 years old and a little fender bender at her friends house would cost more than we wanted to spend to make the car whole; my husband and I went searching for a "new-to-us" (aka used) car for her to drive. We test drove many cars that sunny Saturday and I left my cell phone number at three other Iowa City dealerships with the specifications of the type of vehicle we were searching for....Bill listened and called me back when he had the perfect match for us, a 2008 Ford Focus with low miles, one owner and the qualified for the Ford Certification, which I needed in order to put my mind at ease when our daughter goes off exploring her world. I am so grateful that I listened carefully to Bill's voicemail message and took her in to 'look' at the car. She agreed to test drive it and then when Bill showcased that it was a SMART car...she was intrigued. Her intrigue finally overcame her 'gray' car issues and with some additional research and reassurance that color doesn't matter, we were able to seal the deal with her. Then we were lucky enough to be able to seal the deal with Bill (which I assure you was the easy part!) Bill was patient, diligent, and dedicated to the product. His empathy for the plight of parents trying to help put their college student in a safe car that didn't, at first, match her vision of a car 'she would drive' was the sole factor in ensuring that our needs for her safety and well-being were met and her needs for embracing a new to her car were met. And the big bonus was that she was happy with her decision and proud to show her car off to her friends! Thanks for helping us help her have such a great car shopping experience. Erica D. Larson (Sara's mom) Mark L. Anderson (Sara's dad) More

My vehicle purchase with Deery Brothers Ford, specifically Bill Spurrell, was really wonderful. The first time I came into Deery Brothers I explained to Bill that I was looking to purchase within specifically Bill Spurrell, was really wonderful. The first time I came into Deery Brothers I explained to Bill that I was looking to purchase within the next 6 months. Bill took the time to explain to me the features of the Ford Fusion and the differences in the various trims. Although I felt bad about it, he even stayed late explaining to me features of the car and various financing options. Come the following week (i.e. this past Saturday) I found a used car at another dealer I liked that I felt was worth moving on, in a quicker than anticipated manner. I wrote a courtesy email to Bill to let him know that I was going with another dealership. Long story short he got back to me and said “all I ask for is that I get a chance to earn your business.” That he certainly did. I stopped in on my way to the other dealership and the professionalism, patience, genuine concern to help me get a good car at a reasonable price won me over. Although I didn’t walk in knowing it that Saturday morning, by Saturday afternoon I was the happy owner of a Ford Fusion. I only wish I remembered the financing guys name (possibly Gary?) because he was also a joy to work with. He took the time to explain everything well and was patient as I wanted to read everything carefully. I was really impressed that there were no tricky/pushy sales tactics used. I say that bearing in mind that this was my FIRST new car. You only buy one first new car and Bill and everyone at Deery Brothers made this a great experience. I would absolutely recommend a visit over to Deery Brother Ford. More

We just got a new Ford F150 with the new Ecoboost 3.5 engine and are very excited. We have a 32 ft. camping trailer that we tow and Ford's towing capactity far outweighs the competition. The ride is much engine and are very excited. We have a 32 ft. camping trailer that we tow and Ford's towing capactity far outweighs the competition. The ride is much smoother than other truck brands and we found the add on packages available to include exactly what we wanted/needed. We were extremely satisfied with our dealer Bill Spurrell at our local Ford dealership. Bill worked with us trying to locate exactly what we wanted, finally building us the perfect vehicle and ordering it. He kept us up to date with frequent calls and personal service down to every small detail. He was probably one of the best in sales that we've dealth with and we've dealt with quite a few! We were also very happy dealing with Terry the manager as well and felt we got a really good deal. The business office was very efficient and professional. We've always been Chevy people in the past but after this positive experience, we've swung over fully to Ford! More