Crown Subaru

Clean, efficient, and kind! Everyone made me feel welcome, Shana and Caitlyn (I may be spelling that wrong) got me into the car of my dreams for a fair price! Everyone made me feel welcome, Shana and Caitlyn (I may be spelling that wrong) got me into the car of my dreams for a fair price! More

If you are shopping for a Subaru anywhere near Chattanooga, go see Castle Ford at Crown Subaru. After 17 years inside the automotive industry myself, I can say with full conviction that Castle des Chattanooga, go see Castle Ford at Crown Subaru. After 17 years inside the automotive industry myself, I can say with full conviction that Castle deserves 6 out of 5 stars. This is what customer service should look like in every industry. From the very first visit, when we were only exploring Subaru with no intention of buying, Castle treated us with the same care and attention as if we were already signing paperwork. No pressure, no upsell tactics, no losing interest when he realized we weren’t ready to commit. He asked what mattered to me and actually listened. What he showed me sealed it. The safety features on the Outback are genuinely impressive, and I have a high bar for what well-engineered safety looks like. But what really stood out was Subaru’s commitment to pet families. I have 5 dogs, and Castle invited me to bring my biggest one in to test the fit. My senior dog Zoey gave the 2026 Outback her own dog-tested, dog-approved verdict, which mattered to me more than any spec sheet. He walked me through every trim level rather than steering me toward the most expensive, and the final offer was one I couldn’t say no to. Beyond the vehicle itself, Crown Subaru actually lives the Love Promise. What I saw was not marketing. Castle treated my dog as part of the decision. The experience didn’t stop at the sale. I left for Europe for two weeks shortly after, and when I came back the follow-up was already in motion. Castle has checked in, a customer service rep called to ask about my experience, and another check-in is already scheduled. The vehicle drives beautifully, and the attention Subaru pays to outdoor and pet lifestyles is real. This is a brand I can identify with. This is the start of what I expect will be a long relationship with the brand. I will be back. To put this experience in context: I visited six dealerships in the area before walking into Crown Subaru. The worst was the Ford dealership in Cleveland TN, where the salesperson ignored me as a female buyer and only engaged once my partner told him the car was for me. I walked out. Other visits weren’t much better. One salesperson spit on the ground in front of our car as he walked back inside. A Toyota dealer couldn’t be bothered to answer my questions. The Honda rep didn’t know her own brand’s safety ratings or how to look them up. It was painful to watch. The contrast with Castle and Crown Subaru could not be sharper. Go see them. More

They have a great selection of vehicles. Kenny was prepared and ready for our arrival. Kenny was prepared and ready for our arrival. More

I like the dealership, but I definitely do miss it being over by the river downtown. This location doesn’t give that same eco-sustainable feeling that was delivered at the riverfront location. over by the river downtown. This location doesn’t give that same eco-sustainable feeling that was delivered at the riverfront location. More

Elliot was the best to work with. He listened to me, answered questions, helped me, and joked with me all thru the process. I know if I still had questions, after buying the car, I He listened to me, answered questions, helped me, and joked with me all thru the process. I know if I still had questions, after buying the car, I could go back and he would me. Absolutely, the best! More

My experience at Crown Subaru with Elliot was unlike any other. His patience, kindness, and compassion really sealed the deal. I came in 15 minutes before close after a long day of car shopping, hoping they other. His patience, kindness, and compassion really sealed the deal. I came in 15 minutes before close after a long day of car shopping, hoping they’d let me look at one more vehicle. He immediately had no hesitations, we hopped in the car and just started driving. He converses very well and likes to genuinely know and understand his customers, I’d even go as far to say he doesn’t make you feel like a customer but a friend that you brought shopping with you for advice. I will always come back here for my car needs, 10000/10 experience. More

Shana was very helpful and understanding of the situation. She was very responsive and helped get the deal done. situation. She was very responsive and helped get the deal done. More

Kenneth Melton was the best from the initial contact through the entire purchase. Courteous and knowledgeable. He made the entire process and enjoyable. through the entire purchase. Courteous and knowledgeable. He made the entire process and enjoyable. More

This was easily one of the best car-buying experiences I’ve ever had. My salesperson, Shana, was absolutely amazing, and the entire staff I worked with was just as great. The process was smooth, quick, an I’ve ever had. My salesperson, Shana, was absolutely amazing, and the entire staff I worked with was just as great. The process was smooth, quick, and completely hassle-free. We drove three hours to get there, and I would do it again without hesitation. Thank you all for making the experience so professional, efficient, and easy. I truly appreciate it! More

I had a great experience. I would definitely look to buy from this dealer in the future. Kenneth was a gentleman and stayed in contact with me throughout the whole process. I would definitely look to buy from this dealer in the future. Kenneth was a gentleman and stayed in contact with me throughout the whole process. The dealership let me drive it to my house for my wife to look at it before I made the decision. More