Brilliance Subaru

Best Experience Buying a Car EVER My wife and I went to Brilliance after seeing it as we drove by and we were looking for a new car for her. It is always with trepidation that we do th My wife and I went to Brilliance after seeing it as we drove by and we were looking for a new car for her. It is always with trepidation that we do this as we have had some not so great experiences with dealers. However, this was the best experience we ever had. Ed Troike was very helpful and made the experience very positive and without pressure. When he had to leave for awhile Brett Cassell to over and was equally as helpful. Ed returned in time to walk us through our new Legacy. I can honestly say that I will recommend these guys to everyone looking for a Subaru. This is our first one and so far we are very impressed. I actually am looking forward to future purchases as we need to replace our vehicles. Great prices, great customer service, just a great overall experience. More

Great Experience Ed was extremely helpful. We got a great deal and never felt like we were being sold to. Highly recommend the Subaru brand and this great dealership. Ed was extremely helpful. We got a great deal and never felt like we were being sold to. Highly recommend the Subaru brand and this great dealership. More

friendly and pleasant! My husband and i had little spare time to sit at a dealership so managed very easily to negotiate a price through email. I spoke with Dan Pagnotta thr My husband and i had little spare time to sit at a dealership so managed very easily to negotiate a price through email. I spoke with Dan Pagnotta through the whole process and he was very friendly,fair and overall wonderful to work with. Even patient with our 5 yr old daughter through the couple hours we needed to be there. We brought in our car and got a fair price for trade in. Dan made us feel comfortable and respected...unlike other dealerships we have dealt with. Would highly recommend to anyone! Thank you Dan! More

best subaru dealer around I was in the market for a Subaru but had heard nothing but bad things about my local dealers until I came across brilliance. Everyone I met there was I was in the market for a Subaru but had heard nothing but bad things about my local dealers until I came across brilliance. Everyone I met there was nice especially my saleswoman Cindy, She in particular made the whole experience great. I did not have much credit history but they were able to help me work around that and got me the car that I wanted. I have nothing but great things to say about this dealer and I highly recommend it. More

New Brilliance dealership is a great place to shop We were greeted by a salesman that was friendly, incredibly knowledgable, and very helpful. My husband designs and builds trucks and buses, so he had We were greeted by a salesman that was friendly, incredibly knowledgable, and very helpful. My husband designs and builds trucks and buses, so he had some very technical questions; Kevin was able to answer all of them! We have been shopping for a few months. We have found that a sales person represents the dealership and brand and we have left dealerships because of pushy or uniformed salespeople. Also, each person that we encountered in our experience seemed sincere and were helpful. Great overall experience here! The finance gentleman was very helpful, unfortunately, we did not get his card so I'm not able to mention him by name today. More

Excellence of a Auto Dealership My first and all impressions were very positive. Friendly service department, very knowledgeable sales person (Jay Turner) and a professional and up t My first and all impressions were very positive. Friendly service department, very knowledgeable sales person (Jay Turner) and a professional and up to date facility. I would highly recommend this dealership and the Subaru products for the customer who wants a great car and a reliable dealer. I am very happy with my car and know that if I have a question or a problem, Brilliance will be there for me. I am in sales and am very aware of customer service techniques, and they are extremely good! More

Car Purchase from a Great Sales Representative Looking for a vehicle with top safety ratings was a priority for me after experiencing years of treacherous snow in these Illinois Winters. After watc Looking for a vehicle with top safety ratings was a priority for me after experiencing years of treacherous snow in these Illinois Winters. After watching quite a few YouTube videos of Subaru's ability to handle snow and ice, it was time to give them a try. Upon arriving at Brilliance Subaru (located across from Sherman Hospital), I was greeted by Ed Troike. I expressed my concerns and desires for a new vehicle. He listened contently and did not push me in one direction or the next. It seemed that my concerns were his concerns within that moment. Ed was doing what very few sales reps do in this day and age; he was leveling with me, like a friend would. He arranged for me to take my vehicle out on some very dangerous roads (at my personal request) to test the Subaru's ability to handle any driving condition. Ed even jokingly bet me a dollar that I would come back satisfied with the Subaru's abilities. I was still skeptical. I took the vehicle out and was impressed! My roads to get home are very similar to the steep road in the YouTube video linked above and the Impreza handled them like a champ! It was a relief as I have lived in my area with the steep icy hills for a year and before purchasing this vehicle, I was unable to even get all the way home (I had to park and walk the rest of the way home). Needless to say, the vehicle is excellent. Brilliant even. Upon arriving back at the dealership, Ed greeted me with a big smile..."And how did it go?" He had a look of knowing in his eyes. Laughing, I said "I think I owe you a dollar". More

New Car SalesI Kudos to Brilliance Subaru in Elgin. I have found this to be a commendable dealership. My salesperson, Ed Troike, impressed me with his knowledgeabl Kudos to Brilliance Subaru in Elgin. I have found this to be a commendable dealership. My salesperson, Ed Troike, impressed me with his knowledgeable and caring attitude, his follow up calls, and offers of help with any concerns or issues that I might have. Thanks to Ed and to Joe Gunther, Sales Manager, I was given a generous trade on my Hyundai. The Subaru Legacy is a first for me and I am very pleased with it. The service dept and Service Manager, Rich Dencs, were great in preparing my vehicle and installing a few extras that I wanted. Everyone I have met at the dealership has been freindly and helpful. I loved not being pressured to buy and I enjoyed the use of the video screen that highlights the features of the various models and of the Subaru cars in general. Keep up the good work!! More

Best Car Buying Experience and Excellent Staff! This is my first review ever and I don't usually do this but I also believe to give credit where credit is due. Compared to our previous experiences This is my first review ever and I don't usually do this but I also believe to give credit where credit is due. Compared to our previous experiences with other dealerships, at Brilliance Subaru they have excellent customer service and customer satisfaction is their #1 goal. Kudos to Brett Cassell who is very knowledgeable about the vehicle, went with us on a test drive and was very helpful in explaining the features during the drive. He also patiently sat down with us the first time we came in and made everything go smoothly and upfront. He processed a good deal and worked around to what is best for us. He was very welcoming that it made us feel relaxed and at home. When we left after our first meeting, we felt good about the whole deal, no headaches. Again, it was brief, smooth and upfront. And of course we now love our Subaru especially their safety feature -Eyesight. So, we suggest you check out Brilliance Subaru. I hope they maintain this so other people can have the same great experience as we did. More

Best car buying experience Went in Saturday to buy a forester. Kevin was very knowledgeable about the vehicle and let me take it off roasting which was surprising but showed wh Went in Saturday to buy a forester. Kevin was very knowledgeable about the vehicle and let me take it off roasting which was surprising but showed what the vehicle can do. The entire experience was very pleasant and I didn't have to spend the entire day there haggling like I have in the past at other dealerships. Financing also came in lower than expected as well. Great car buying experience! More