Back

Boucher Volkswagen Marketplace of Franklin

Franklin, WI

4.7
1,273 Reviews
The Boucher Automotive Group began back in 1977, but it can trace its roots back to 1956 when Gordon F. Boucher first began his automotive career at a local Milwaukee dealership. Twenty-one years later he set out on his own to create the best dealership he knew how to. Turns out, he knew how to make some pretty great dealerships. in 2005 Frank Boucher Chrysler Dodge Jeep RAM of Janesville opened it's doors and is just one of 18 franchises that operate in Southeastern Wisconsin. Boucher has been rated in the top 10% for customer satisfaction among dealerships in the United States. Through all that, the Boucher Automotive Group has not forgotten where it came from, and we never pass up an opportunity to work with local charity groups and organizations to improve the communities where we live, and we often give back to the Janesville, Madison, Delavan, Lake Geneva, and Northern Illinois communities we serve each and every day. There is a new Chrysler, Dodge, Jeep, or RAM out on our lot for you. We have nearly 400 new Chrysler, Dodge, Jeep Ram vehicles that represent all of the most popular including Wrangler, Cherokee, Grand Cherokee, Ram, Compass, Pacifica, Durango, and the all-new Gladiator. No matter what type of vehicle you are looking for, we can assure you that there is a CDJR that will fulfill your needs and leave you impressed. Let our friendly staff take you on a tour of everything that Boucher has to offer. At Frank Boucher Chrysler Dodge Jeep RAM of Janesville there are no gimmicks or high-pressure sales. Instead, we streamline every detail of the car-shopping process so you can find the vehicle you want fast. In fact, it’s our no-nonsense approach that makes customers for life. When you need a pre-owned vehicle, you want to make sure that you are getting something that is representative of the high level of quality that you deserve. We are only interested in providing you with the absolute best in used vehicles, and we take the time to inspect each one so that we can make sure that it is ready to give you the reliability and the safety that you want in a vehicle. Our selection is bound to have the perfect used vehicle for you that will not only fulfill your needs, but also fit right into your budget. At Frank Boucher Chrysler Dodge Jeep RAM of Janesville, we want you to forget about the negative experiences that you may have had with used cars at other dealerships in the past, and just remember that we have your best interests in mind.
Contact Dealership

6420 S 108th St

Franklin, WI

53132

Directions

By Type

Showing 1,273 reviews

December 31, 2025

I had a great experience buying a new Tiguan from Boucher! Anthony and Phil were great and made the process smooth and painless! They have a no pressure approach which is a nice change when car shopp More

by tessaensey23
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Phil Bergman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anthony Johnston
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 01, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Thanks for sharing your thoughts about your experience with Boucher Volkswagen Marketplace of Franklin. We appreciate your business and hope to see you again soon! Beau Rauner (General Sales Manager) (414) 525-1100

December 30, 2025

Had a plan to look at 3-different cars, 3-different dealers. This was our first stop.We left with a new one. Great dealership! More

by DARRENDEP
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Anthony Johnston
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 31, 2025 -

Boucher Volkswagen Marketplace of Franklin responded

It's great to hear that we were able to get you exactly what you needed. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Boucher Volkswagen Marketplace of Franklin! Beau Rauner (General Sales Manager) (414) 525-1100

December 28, 2025

This was my second vehicle I have purchased with Kal as my salesperson. He is friendly, knowledgeable and is easy to work with. A deer hit my car, I needed a vehicle quickly and he got the job done!! I hig More

by christinebudnik58
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Khallad Hassan
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 28, 2025 -

Boucher Volkswagen Marketplace of Franklin responded

Thank you! We appreciate your business and look forward to helping you with any questions or future vehicle needs. Thank you for choosing Boucher Volkswagen Marketplace of Franklin. Beau Rauner (General Sales Manager) (414) 525-1100

December 27, 2025

We had a great experience purchasing from your dealership. Many thanks to Kal for making it very easy and happy. More

by marshaohlgart
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Khallad Hassan
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 27, 2025 -

Boucher Volkswagen Marketplace of Franklin responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit. Beau Rauner (General Sales Manager) (414) 525-1100

December 13, 2025

Sono stati molto efficenti e comprensibili con le nostre esigenze...spiegano veramente bene e lo consiglio come broucher More

by florentina.bargiacchi
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Justin Zantow
3.0
This rating includes all reviews, with more weight given to recent reviews.
Luis Veguilla
3.0
This rating includes all reviews, with more weight given to recent reviews.
Dennis Vranic
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 13, 2025 -

Boucher Volkswagen Marketplace of Franklin responded

Thank you so much for your excellent review! We are so glad that we had the opportunity to work with you, and we are thrilled that you found your experience with us to be a positive one. Please don't hesitate to reach out if you need anything else. Beau Rauner (General Sales Manager) (414) 525-1100

December 03, 2025

Anthony was patient, understanding and easy to work with. He gave us as much time as we needed to test drive, consult and make a decision. Very satisfied with this dealership and Anthony! More

by KP
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Anthony Johnston
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 03, 2025 -

Boucher Volkswagen Marketplace of Franklin responded

It's great to hear that we were able to help you out. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Boucher Volkswagen Marketplace of Franklin! Beau Rauner (General Sales Manager) (414) 525-1100

December 03, 2025

The finance manager's conduct was unacceptable. It overshadows a great sales experience and makes this dealership impossible to recommend. More

by mmulongoe
Recommend Dealer
No
Employees Worked With
Luis Veguilla
1.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Luis Veguilla
Dec 07, 2025 -

Boucher Volkswagen Marketplace of Franklin responded

Thank you for bringing this to our attention, and we'd like to learn more about your experience. If you'd be willing to provide more information about your visit, please send us a message with your contact information so that we can reach out. Our goal is to make sure everyone who visits the dealership has a top-notch experience. We're sorry that we didn't meet that goal in this case and we'd love the opportunity to get more details to see if we can turn this situation around for you. Beau Rauner (General Sales Manager) (414) 525-1100

December 02, 2025

We had a great experience with our salesperson Anthony. He was very knowledgeable, patient and answered all our questions. We got everything we asked for in our car. Very nice dealership. More

by SJ
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Luis Veguilla
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anthony Johnston
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 03, 2025 -

Boucher Volkswagen Marketplace of Franklin responded

SJ, thank you for taking the time to share your thoughts on working with Anthony and our team. We're glad to hear we delivered such a great experience! Beau Rauner (General Sales Manager) (414) 525-1100

November 24, 2025

The dealership was clean, organized, and not cramped. Everyone who worked there was attentive and made sure we we were helped More

by Aaron
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Anthony Johnston
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Frances Damato
Nov 25, 2025 -

Boucher Volkswagen Marketplace of Franklin responded

Aaron, Thanks for sharing your thoughts about your experience with Boucher Volkswagen Marketplace of Franklin. We appreciate your business and hope to see you again soon! Beau Rauner (General Sales Manager) (414) 525-1100

November 22, 2025

My family has bought two cars from Boucher VW and I’ve bought parts and had my GTI serviced there. I’ve never been anything other than impressed with the customer experience. I recommend Boucher to anyone More

by MrBurger
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Luis Veguilla
5.0
This rating includes all reviews, with more weight given to recent reviews.
Khallad Hassan
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dennis Vranic
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nov 22, 2025 -

Boucher Volkswagen Marketplace of Franklin responded

It's fantastic to hear that we provided you with great customer service while assisting you! We truly appreciate the opportunity to do business with you. Thanks for choosing Boucher Volkswagen Marketplace of Franklin! Beau Rauner (General Sales Manager) (414) 525-1100

1
...