Bob Caldwell Chrysler Dodge Jeep RAM

Bob Caldwell Chrysler Dodge Jeep RAM responded

Great review Stephanie. Glad to see Derrick on a 5 star review. He has such a energetic and positive outlook and want to see his efforts and want turn into success. It's folks like you Stephanie making this possible. Thank you for taking the time to endorse the visits and thank you for choosing Caldwell to help you with a new vehicle! Have a great weekend! -Justin Harmon (General Manager)

Bob Caldwell Chrysler Dodge Jeep RAM responded

Ya, we understand the frustration and apologize that a processing charge is not appreciated. There is a common misconception that car dealers make tons of money and "rip" people off. The average Chrysler dealer this year makes less than 1% net as percentage of sales. In fact, an overwhelming amount of Chrysler dealers (approximately 30%) are not profitable this year. When you put that into perspective that technicians need years of training, several 10s of thousands in tools, 100s of thousands of dollars in equipment to fix vehicles the margins are not as great as perceived. That said, we have a choice of raising our $175 door rate (which by the way is one of the lowest in Columbus) or cut costs. Where just 5 years ago we were paying approximately $7000-$8000 in merchant fees, most recently our average monthly fees exceed $12,000 per month in credit card fees. The processing companies might be an area where the average consumer should shift their frustration. There is no surcharge on cash or debit cards. We have sent out several emails, posted the surcharge around the dealership, and it also is displayed on our website. Many folks use their credit cards to gain points, flights, cash back, etc...and they can continue to do so. For those that have limited funds available we also offer a payment plan that does not have a surcharge so there are many additional options. We did our research to ensure that a lofty percentage of retail operations have a similar surcharge (again only on credit cards). This is our way to make sure the business can still survive and we can pay our hard working employees the income that they deserve. I again apologize that you do not see it this way Sts970 but I think you will find we are not the only ones and understand why we do it. -Justin Harmon (General Manager)

Bob Caldwell Chrysler Dodge Jeep RAM responded

Always nice to start the week off with a bunch of positive feedback. Thank you for highlighting the experience and appreciate your business! -Justin Harmon (General Manager)

Bob Caldwell Chrysler Dodge Jeep RAM responded

Makes perfect sense. This is Cory's 1st full month here at Bob Caldwell and he already has 7 vehicles sold in the 1st 6 days. Incredible to see and it will definitely give the rest of the veterans something to think about. Very fortunate to have him aboard and thank you Mickey for showing that much more value that Cory brings to the table. Have a great week and thank you for the review and the business! -Justin Harmon (General Manager)

Bob Caldwell Chrysler Dodge Jeep RAM responded

Happy to her it. Miles has proven to his peers and managers that he is more than capable to sell vehicles and keep his customers happy while doing so. We appreciate your endorsement and business. Have a great week! -Justin Harmon (General Manager)

Bob Caldwell Chrysler Dodge Jeep RAM responded

Thank you Linda. Month after month Jonika leads the pack in perfect surveys so clearly she is doing something in service to ensure customer's are satisfied with the experience. Glad to hear she did not fall short here. Thank you Linda for choosing Bob Caldwell and we appreciate your business! -Justin Harmon (General Manager)

Bob Caldwell Chrysler Dodge Jeep RAM responded

Thank you Mr. Starner for endorsing Tevin's efforts. Glad we were able to put the deal together. Appreciate the opportunity to earn your business and review! -Justin Harmon (General Manager)

Bob Caldwell Chrysler Dodge Jeep RAM responded

Glad to hear you received a 5 star experience from Tevin. Also nice to see Jack (the wizard behind the purple curtain) receive some credit. Thank you for your business and taking the time to review. -Justin Harmon (General Manager)

Bob Caldwell Chrysler Dodge Jeep RAM responded

Glad to hear it. We always tell the sales people to earn the opportunity to ask for the sale and if they ask prematurely or too many times, that is perceived as pushy/ pressure. Glad to hear Tevin went through the right steps and you experience was a good one. Thank you for the business and feedback! -Justin Harmon (General Manager)

Bob Caldwell Chrysler Dodge Jeep RAM responded

Great to see Camille complimented for her efforts. Glad to hear that your experience met your expectations. Thank you for the business and taking the time to write a review! -Justin Harmon (General Manager)