BMW of Tulsa
Tulsa, OK
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I stopped by BMW of Tulsa’s parts department today to clarify some conflicting part numbers while helping my son source cooling system components for his BMW. I initially walked into the service area clarify some conflicting part numbers while helping my son source cooling system components for his BMW. I initially walked into the service area by mistake. A young lady there handled the situation exactly how customer service should be done — she listened carefully, understood the issue immediately, personally walked me to the parts department, and rang the bell to let them know someone was waiting. Professional. Attentive. Polished. Service department: 10 out of 10. Truly excellent. Unfortunately, that’s where the premium experience ended. After waiting, a gentleman from parts eventually came around the corner. began explaining why I was there and before I could even present my list — which contained the VIN, a full coolant system diagram, and a detailed spreadsheet — I was informed that I could “just go online to RealOEM.com” and enter the VIN myself to locate the proper part numbers. When I asked if assisting with that was something the parts department handles in-store, I was told: “At your leisure, you’ll be able to locate the proper part numbers.” At my leisure. Let’s pause there. A customer walks in prepared, ready to purchase roughly $1,600 in parts — not including labor — and the solution offered by the brick-and-mortar parts counter is to send him home to do it himself. Interesting business model. The phrase “at your leisure” was particularly memorable. It’s not often you hear a luxury brand representative politely suggest you take your money and figure it out somewhere else. So I did. I left. At my leisure. The service advisor demonstrated what BMW customer care should feel like. The parts counter demonstrated how quickly that reputation can evaporate. Parts department: 1 out of 10. Only because he eventually set down his latte long enough to make the recommendation that I Google it. Follow up, I've found several places to now purchase parts from and I have located a highly recommended BMW Certified Shop - TeamOne, Thanks BMW of Tulsa -see ya! More
Frustratingly slow communications with the dealership on a tire repair. Would repeatedly have to wait an hour or longer for a single reply in our text chat even when I would immediately respond to what they a tire repair. Would repeatedly have to wait an hour or longer for a single reply in our text chat even when I would immediately respond to what they had said. For something that could have been handled in 30-90 minutes, we ended up spending over 8 hours. On top of that, the attitude of the men at the service desk was below standard with little to no ambition towards a pleasant experience or help troubleshooting. Instead, we got a lot of finger pointing, staffing complaints, and other excuses. One positive note (and why it’s not 1 star) was the salesman, Evan, who got us the car 6 months earlier stepped over from the showroom to show us some kindness (he had no reason or motive to do so). While it didn’t result in anything being handled faster, it did help to know that someone at the dealership cared. More






