BMW of Sterling

BMW of Sterling consistently performs good service while also providing professional customer service. I drive an hour passing many other BMW dealerships just to go here. also providing professional customer service. I drive an hour passing many other BMW dealerships just to go here. More

Candice is fantastic in the service department. Great customer engagement, very thorough and helpful. Great experiences at BMW Sterling Great customer engagement, very thorough and helpful. Great experiences at BMW Sterling More

Excellent experience from start to finish. Communication was great throughout the entire process, from coordinating and scheduling the appointment by text to receiving updates and confirmation Communication was great throughout the entire process, from coordinating and scheduling the appointment by text to receiving updates and confirmation when the service was completed. I also really appreciated their willingness to accommodate a few special requests I had for the visit. Upon arrival, I was promptly greeted and taken care of. Tasha Huffman provided outstanding service—professional, attentive, communicative, and a pleasure to work with throughout the entire visit. I’ve also stopped in several times to purchase parts, and the team at the parts counter has always been friendly, knowledgeable, and easy to deal with. Overall, a very positive experience with both the service and parts departments. I’ll gladly continue bringing my BMW here. More

Two stars for the store. Real credit to the technician. And a warning about the process. My 2020 X7's A/C evaporator failed under my BMW Ultimate Protection plan and spent Real credit to the technician. And a warning about the process. My 2020 X7's A/C evaporator failed under my BMW Ultimate Protection plan and spent 37 days at BMW of Sterling. The warranty administrator (Safe-Guard) stalled for weeks. My advisor Sarina Khachi was responsive and did push back on the adjuster when it counted — but this claim moved because I moved it. A misfiled inspection request sat for days; I discovered it by calling the administrator myself. Approval came only after I escalated to BMW of North America on my own, wrote the settlement proposal myself, and authorized a $4,500 teardown at my own risk because no one else would move it. Technician Alexis's diagnostic and teardown documentation is what actually won the claim — the one part of this that worked exactly as it should. A customer shouldn't have to project-manage a factory-backed warranty claim at a BMW dealership. But that's what five weeks here required. Then the car came back with a seat-back pocket rail hanging loose — intact at drop-off, on video at delivery, photographed by my own advisor before I left the lot. The store's response: a quote of $615 to replace the entire seat-back panel, back-ordered from Germany, at my expense. The damage happened during 37 days in their custody — so why would I be the one paying $615 out of pocket for it? When I asked instead for a fifteen-minute courtesy re-secure of the existing rail — no part required — the Service Manager declined that too, explaining that the store doesn't document interiors at intake and so couldn't accept responsibility. For a dashboard-out repair where the interior was the workspace for five weeks. I then escalated to the General Manager and through BMW's own post-service survey; neither produced a response. Thirty-seven days of custody, $4,090 billed to the warranty, a $615 bill handed to the customer for damage that happened on their watch, and not fifteen minutes to fix it. If you service here: photograph your own interior at drop-off, and be ready to run your own claim. And to BMW of Sterling, if you're reading: this review updates the day the pocket is re-secured at no charge to me. That's the whole ask — fifteen minutes of a technician's time. For a dealership this size, the cost is nothing. The principle is the only thing at stake, and it's yours to decide. One request if you reply: please don't ask me to call the store — every detail is already in writing with your Service Manager and General Manager. The only response that resolves this is: "Yes, bring it in, we'll fix it at no charge." That's it. More

Enjoyable experience. Everyone was personable. This is my first time having a loaner comparable to my own vehicle. Very outstanding service. Everyone was personable. This is my first time having a loaner comparable to my own vehicle. Very outstanding service. More

The staff is professional, knowledgeable and pleasant to work with. I would highly recommend BMW to friends and family. work with. I would highly recommend BMW to friends and family. More

Julie was friendly and professional. Gave me great attention and was thorough. Service was fas Gave me great attention and was thorough. Service was fas More

Tasha always gives me great customer service. BMW of Sterling is lucky to have her BMW of Sterling is lucky to have her More

Great service and tech team. LaTasha Huffman made sure I had Top service. Thank you! LaTasha Huffman made sure I had Top service. Thank you! More

Service department and my service advisor Assad were great to work with, providing prompt updates about the vehicle and service status. great to work with, providing prompt updates about the vehicle and service status. More