BMW of South Atlanta

Horrible Experience on Vehicle Buy-Back In Sep. 2014 I purchased a ‘15 328d and shortly after began having a recurring issue with the engine light coming on. After 3 service visits, includin In Sep. 2014 I purchased a ‘15 328d and shortly after began having a recurring issue with the engine light coming on. After 3 service visits, including one that lasted over a month, the dealership believed they resolved the issue (exhaust issue), but nonetheless offered to trade my car for a new one (if you use BMW of S. ATL for service, Brice was great to work with and even made sure a loaner vehicle was made available on short notice). What I appreciated more was that they were willing to trade me up to a Sport Wagon with a couple extra options, which was more expensive. I knew they were doing this to avoid a lemon law case, but I was very impressed by the dealership being proactive and offering more than what a lemon law trade would give me. I ordered the vehicle and waited. While I waited, I sent a few emails to the sales manager (Tanzir Rafi) reconfirming the transaction would cost me nothing and he went as far as confirming the deal was “designed to cost me nothing”. In the middle of April, I received word from Tanzir that the vehicle had arrived and I arranged a time to come in. When I arrived I was surprised that the deal was not in fact going to “cost me nothing”, but it would cost me $1600 in taxes. Being reasonable, I asked them to bring the amount down as I had expectations of the transaction being free and they came back with $1000, which I agreed was fine. Before he left, I asked to confirm the amount they were financing was my payoff amount for my old car, ensuring the deal would cost me just the $1k and he replied that the amount was $2000 more than what I had remembered my payoff being, but I brushed it off as me not remembering exactly. While he was away doing some paper work, I decided to look up the exact amount of my current cars payoff and found that it was in fact the original amount I thought it was. The obvious thought going through my mind was that the dealership was trying to squeeze an extra $2k out of me by being tricky with the financing, so I asked Tanzir about this and he told me “BMW of NA was only willing to refinance the vehicle at the originally financed amount and not the current payoff amount”. To this day, nothing he said about that difference makes any sense to me and I honestly believe he was trying to hide what he was trying to do (get an extra $2k out of me in a deceptive way). I explained numerous times that it made no sense for BMW of NA to do that because it was my money that I had already put into the vehicle, but I eventually dropped it because I was going nowhere. With the transaction now costing over $3k (and BMW of NA apparently writing a check for $11.5k) and me now feeling like something odd was going on, I decided to go. Before leaving Tanzir offered to talk once again with BMW of NA and work on getting the cost to me down. Displeased with how my experience went and feeling that there was something odd going on, I contacted BMW of NA (who were fantastic by the way) and they agreed that it seemed odd, but requested I attempt to work out the transaction with the dealer and keep them posted on the outcome, also offering to help if I wasn’t able to come to an agreement. The next day was quite the shocker when I talked with Tanzir and the new offer created a cost to me of over $10k. What was interesting about this, was Tanzir said that BMW of NA was the one changing the deal and basically told me we asked for too much and they came back with this crazy deal. I was totally shocked and after talking to Tanzir and asking him repeatedly how the deal could get worse, he offered to resubmit the original paperwork and request the original offer. At this point, the “good dead” they were doing was gone and this transaction became a stress point for me, but had I not had the original issues, this deal would have still made for a positive financial transaction for me so I told him to resubmit. After 5 days (including a weekend) they came back and offered a cost of $2600 (BMW of NA paying $14,950) so I went in and signed the paperwork. 2 more things disappointed me about that day. One, Tanzir never left his office to come and talk to me and had me work with one of his sales people (John, who was very polite). And two, my original car came with rubber mats which I asked to trade for a new set for the new car (thinking it was one last shot to see if they really did care about me and wanted to make up for my issues) and received one word “no”. All in all, from my perspective, I was stressed and disappointed in how they handled my situation and I believe BMW of S. ATL worked the deal so they would make money, but I can’t confirm that so I will simply offer the facts (MSRP of new car: $53.9k, car I traded, KBB trade $38k): 1. First transaction offered was about $3.7k cost to me and included the original $11.5kish from BMW of NA. $1.7k in taxes, $2k more in financing balance and the $11.5k from BMW NA means the total cost of the new car was $51.2k (or $49.5kish minus tax). Included in the deal was also a $599 documentation fee…really? Pretty sure the dealer would make money by getting $49.5k for the new car (-$4.4k from MSRP) and on my trade, which they gave me $35.8k, they will likely make money as they are now selling it for $43k. 2. Same transaction as the last one except the gave me about $700 back in value…did they drop the dealer fee? 3. For the actual transaction I have all the details and I will let you be the judge on whether or not they made money. They were selling me the new car at $49,825 and gave me $34,150 for the trade (less than last time) for a difference of $15,675. Add in $710 of dealer fees and $1,139 in taxes and we are at a net of $17,524. With BMW of NA now writing them a check for $14,950, I would owe about $2,600. So they took my car on a trade for $34,150 and are selling it now for $42,988 (nice margin!) and sold me the new car for $4,075 off MSRP, which BTW, I got more than that when I negotiated for my original cars price and that was an ordered car! I honestly would love to see BMW of S. Atlanta do what’s right, own up to how bad this all went and make things right with me, but I am pretty sure that will never happen. I am of course going to cover all this with BMW of NA, because they should know the details and I am sure they wouldn't approve. At this point, given so many odd things went on, the numbers I listed above and with BMW of S. ATL saying they made no money, I can’t in my right mind tell anyone to buy a car there. I highly recommend you avoid using this dealership. More

Horrible My family was in the market for a Mini Countryman and this dealership had one with all the options that we wanted. Talked to the salesman on the phone My family was in the market for a Mini Countryman and this dealership had one with all the options that we wanted. Talked to the salesman on the phone and they said that they would hold the car for us so no one would be able to purchase the car while we are making the hour and half drive to the dealership. When we arrived we looked at the car and decided that we wanted to purchase the vehicle. After spending two hours filling out paperwork and going over the details of the warranty we were told that the car was just sold. The whole time we were dealing with our salesman another salesman was selling the car to another couple. When asked to speak with the General Manager and we were told that he just left for the day. Even the used car manager would not leave his glass office to bring us this news. The news was given to us by our salesman, who was used as their escape goat. John our salesman by the way was awesome. So the only manager that was willing to talk to us was the finance manager. His best answer for wasting six hours of my families time was " Nothing personal, it is just business!" If you are in the market for a BMW or a Mini and wanting the ultimate driving experience, I would drive the extra 30 mins to North Atlanta. BMW of South Atlanta may sell the Ultimate Driving experience but their customer service and the way they conduct business is broken down on the side of the Autobahn. Matthew More

Adrian Avila of BMW of South Atlanta The absolsute best new BMW transaction ive ever made was entirely over the phone with Mr. Adrian Avila. One of the most knowledgeable, transparent, The absolsute best new BMW transaction ive ever made was entirely over the phone with Mr. Adrian Avila. One of the most knowledgeable, transparent, BMW specialist, european delivery specialist, honest, patient, polite, and proffesional salesman i have ever worked with from start to finish!!!! Ive bought and sold many cars over the years, and ive never met a salesman like Adrian, this guy has earned a customer for life plus my family and friends for all our BMW needs!!!! Today, 02.25.2015 im finalizing my 2015 435ix european delivery order. Im a iowa resident, i have shopped around for the past 4 months at over 30 dealers in the midwest, but only BMW of South Atlanta and Adrian won me over with the absolute rock bottom price, honesty, and proffesionalism. PS: Adrian deserves a promotion plus a paid vacation after dealing with a difficult customer like myself. Thank you again BMW of South Atlanta More

Great Experience buying from Phil Gwarjanski I bought a well equipped 2015 X5 35d from Phil Gwarjanski and I can't say enough great things about the experience. Phil was on the ball every step o I bought a well equipped 2015 X5 35d from Phil Gwarjanski and I can't say enough great things about the experience. Phil was on the ball every step of the way, sending me email updates with production numbers, build sheets and double checking to make sure that the Performance Center in Spartanburg was keeping me in the loop. My buying experience was respectful, no hassel and as simple as can be. My paper work was overnighted to me and always followed up with either an email or phone call confirming receipt. You really couldn't ask for a better buying experience. Phil's a great guy and he works for a great dealership. I hadn't ever purchased from BMW of South Atlanta, so I wasn't sure what to expect. I can assure you that the experience was 10x better than the way I was treated by other BMW delaerships and sales people. If you're in the market for a BMW, you really should give Phil a call and see what he can do for you. You won't regret it! Phil gave me great insight into taking delivery at the Performance Center in Spartanburg. If you haven't done it before, I HIGHLY recommend it. It's a no extra cost option that allows you to attend the Performance school where you reallty test the capabilities of the exact model you purchased on a real track with professional instructors. They teach you about what your exact model car or SUV is capable of achieving. Power braking. Steering during ABS engaged braking. Slalom. Road course. Off road course. And my absolute favorite, a hot lap in a professionally driven M5. It will blow your socks off. The best part is that you're learning on their car, not yours. All the wear and tear to their car with no repercussions for you! They pair you with genius who spends an incredible amount of time explaining your car to you one on one. A very good lunch at the Performance Center. Then, you get an amazing tour of the factory where you see X5s, X6s and X3s being produced. It's incredible and included in the standard delivery price of the car. I can't wait to buy my next X5 from Phil and do it all again. Seriously, consider doing the PCD it's incredible! More

Awesome service experience Exceptional customer service. At first there was no loaner available, but Paige ensured me that she would take care it and surprisingly got me a loane Exceptional customer service. At first there was no loaner available, but Paige ensured me that she would take care it and surprisingly got me a loaner. Needless to say, she did whatever it took to ensure I was happy with my service experience. More

First Timer! I am a first time BMW owner and I must say that Sophia helped me to understand why BMW was the right choice for me. she listens and she delivers. I wi I am a first time BMW owner and I must say that Sophia helped me to understand why BMW was the right choice for me. she listens and she delivers. I will refer my friends to her. More

I Cant Stop Driving My Car! Sophia is hard to say no to, her product knowledge, listening skills, and personality sold me. I love BMWs especially my 428i 2015. She has converted Sophia is hard to say no to, her product knowledge, listening skills, and personality sold me. I love BMWs especially my 428i 2015. She has converted my taste from Lexus to BMW. Not going back. The tutorial that she gave me on using the technology has benefitted me so well that i havent had to go to the manual. Once I drove it off of the lot, i have been driving it ever since. I recommend Sophia to anyone interested in buying a new car. More

Absolutely the most amazing customer service experience ever Sophia Dieann was extremely helpful and knowledgable of all services BMW had to offer. Her attitude was pleasant, and her knowledge was exeptional and Sophia Dieann was extremely helpful and knowledgable of all services BMW had to offer. Her attitude was pleasant, and her knowledge was exeptional and extremely up to date. I've never had a more enjoyable feeling during something as simple as a test drive and a possible purchase of an M3. Sophia made the experience easy and she really made me feel like I was the most important person in the building. Very relatable and kind. I look forward to my return to complete my purchase of my BMW M3. Sophia is valued asset to the company. I look forward to meeting with her to purchase BMW's in the future. More

Great Experience I purchased my first BMW from this dealership, and I received excellent customer service from every employee that I encountered. Sophia Morse was my s I purchased my first BMW from this dealership, and I received excellent customer service from every employee that I encountered. Sophia Morse was my salesperson, and she was extremely professional and knowledgeable about all aspects of BMW. More

Really Cool Paige Plotner, is a very friendly young lady, she helped me save money when getting repairs done. I purchased a used BMW X5 that has a lot of problems Paige Plotner, is a very friendly young lady, she helped me save money when getting repairs done. I purchased a used BMW X5 that has a lot of problems but she sat and talked with me trying to make every thing all better. Really cool young lady. KB More