BMW of Fort Walton Beach

I have never had such an infuriating, frustrating, and downright unacceptable experience at BMW of Fort Walton Beach. I scheduled my recall appointment for a Friday and expected the repair to be comple downright unacceptable experience at BMW of Fort Walton Beach. I scheduled my recall appointment for a Friday and expected the repair to be completed as promised. Instead, the service advisor called from a number that showed up as White-Wilson Pediatrics. Because I had no reason to answer, I missed the call, and no voicemail or text was left, even though the dealership has no problem texting me about promotions. With absolutely no communication from the dealership, I drove 30 minutes from Navarre to Fort Walton Beach only to be told my car wasn’t ready and wouldn’t be finished until Monday. This was over Fourth of July weekend and completely wrecked my family’s holiday plans. When I explained that the delay was not my fault and asked for a loaner, I was told none were available. I then asked if the dealership would cover a rental since the delay was due to a recall on a vehicle they sold me. Instead of helping, I was told to “call the number and figure it out yourself,” and when I asked which number, I was told it was “the number you Google.” I also asked about an Uber since I was stranded, and was told they would only cover 10 miles, even though I live about 30 minutes away. At every step, there was zero effort to make things right. The most insulting part was being told they were “doing me a favor” by repairing the recalled part. No—you are fixing a manufacturer safety recall. That is your responsibility. I should not have to pay for a rental or have my holiday weekend ruined because of a defect that wasn’t my fault. When you spend close to $100,000 on a BMW, you expect professionalism, communication, and customer care. Instead, I was met with indifference, terrible communication, and a disrespectful attitude. I will never return to BMW of Fort Walton Beach, and I would strongly encourage anyone considering buying or servicing a vehicle there to think twice. Customer service matters, and this dealership completely failed. More

I felt disappointed that the sales supervisor didn’t honor the additional trade-in discounts that were originally offered during my initial conversation with the representative. There was a lack of tran honor the additional trade-in discounts that were originally offered during my initial conversation with the representative. There was a lack of transparency that seemed intended to mislead me and influence my decision to make the purchase. I also can’t shake the feeling that I was taken advantage of through confusing and unclear information. More

This is our 8th BMW lease—the 4th from this dealership. We were very pleased with Rudi’s attention to what we were looking for in teams of the vehicle and fitting our budget. He spent all the time we neede We were very pleased with Rudi’s attention to what we were looking for in teams of the vehicle and fitting our budget. He spent all the time we needed to get the right X3. We will work with Rudi when it’s time for our next lease. I’ve worked with Christopher Pitts in the service department since 2013 and he always takes great care of us. Both Rudi and Christopher make us feel like valued customers. More

Rudi, Russell, Jennifer and staff were incredible to work with. I work in the auto industry myself and they are the pinnacle of what every sales staff should be, honest, fair, and extremely helpful. with. I work in the auto industry myself and they are the pinnacle of what every sales staff should be, honest, fair, and extremely helpful. More

Despite a previous unpleasant experience with the service department regarding a different vehicle, we hoped we’d have better luck with a purchase. Unfortunately, that was not the case. Initially the sales a department regarding a different vehicle, we hoped we’d have better luck with a purchase. Unfortunately, that was not the case. Initially the sales associate was very communicative and accommodating; however, after our purchase he offered no follow-up whatsoever. Additionally, less than two weeks after our purchase, we experienced a minor vehicle issue that was entirely due to dealership oversight and, again, our sales associate showed minimal concern or follow up. A different sales associate who was not involved with our purchase was integral in resolving our issue and to him we owe our thanks. I know there are certain things that “come with the territory” when purchasing a vehicle, but I expected better from this dealership and was disappointed for the second time. It will definitely be the last. More

They were pleasant but definitely greedy when it came to the new car negotiations. I was not told the truth about what line items I had to pay for. Would not buy here again. the new car negotiations. I was not told the truth about what line items I had to pay for. Would not buy here again. More

Worst car buying experience and don't get me started on the service department. Don't recommend at all! the service department. Don't recommend at all! More

Save yourself the frustrations and go elsewhere. My car was there for 30 days and BMW of Ft Walton Beach still hadn't fixed it. They originally told me I needed a battery, a week later it was anot My car was there for 30 days and BMW of Ft Walton Beach still hadn't fixed it. They originally told me I needed a battery, a week later it was another part, then a week later it was another part. It seems they just try a part to see if it works and if not, they keep adding parts until they find the right one and charge you for parts that did not solve the issue. The communication is horrible as well. I was originally told 1-2 days, but that became 30 days. They do not call to provide updates. I would call multiple times and send text messages to the service advisor asking for updates. I usually got a response such as, I'll check and get back with you. And then I'd never hear back from him, and I'd have to follow up again and again. I left a message with the Service Mgr and asked for a phone call - never heard from him. I sent an email to the Service Mgr and General Mgr asking someone to call me - I never heard from them. I left a message for the General Mgr asking him to call me - I never heard from him. When I showed up to pick up my car, I asked to speak to a manager. I was told he just left. I have been a BMW owner for 20+ years and have been to several different BMW locations and this one is by far the worst. Now that I live near Ft Walton Beach and this is the only BMW location near me, it is safe to say this will be my last BMW as I will not set foot in this place again. More

Blanca was great to deal with. She is an amazing salesperson. She was so helpful and patient with our purchase. When we buy again I hope we get to deal with Blanca or at the very l She is an amazing salesperson. She was so helpful and patient with our purchase. When we buy again I hope we get to deal with Blanca or at the very least someone just like her. More