BMW of El Cajon

We searched every BMW dealership in California to find the BMW X1 we wanted. We found four dealerships that had the car we wanted, but El Cajon offered the best price by far--thousands of dollars less, n the BMW X1 we wanted. We found four dealerships that had the car we wanted, but El Cajon offered the best price by far--thousands of dollars less, no exaggeration! We settled the price over the phone. Joel was friendly and patient (bad cell phone connection), and we arranged a deposit so they would hold the car for a few days until we arrived. Joel assured us he would do everything he could to ensure a smooth, fast experience. Once we flew in to San Diego, we headed to the dealership. True to his word, Joel had the initial paperwork ready to go, and the car was being washed. He took us down to check it out and went over it with us to ensure it was in good shape. We then walked back to his desk and went over the features of the car, went through the first round of paperwork, warranty details, etc. Throughout, Joel demonstrated a great sense of humor and a great attitude. He then took us out to train us in using iDrive and other features until Finance was ready to see us. We had already obtained financing, but Michael demonstrated how we could actually save money by working with BMW financing. He went over all of the paperwork thoroughly and patiently. We arranged the down payment and Michael put all of the paperwork together for us, then we went out and went over a few last details with Joel, including obtaining our roof racks. We were then on our way, driving back to the Bay Area. Joel and Michael were excellent. I would recommend Joel to anyone who asks--his friendly nature and great sense of humor make him a rare pleasure to work with. Let's face it: buying a car is very stressful. But when you work with professionals like Joel and Michael, the process is smooth and easy, even fun. Joel told us El Cajon has people coming from great distances--Georgia, even Idaho--to buy their BMW's with them. That may be a little extreme, but I can tell you I will happily travel from the Bay Area again in a heartbeat to buy a car from Joel. I know I can get a great deal, and everything will run smooth. More

Joel's knowledge of the product impressed me. Being a 'car guy' himself, he was able to answer all of my questions regarding the car. Together with Gino, they helped me find the car that best suited m a 'car guy' himself, he was able to answer all of my questions regarding the car. Together with Gino, they helped me find the car that best suited my needs while fitting within my budget. Great people in a great relaxed environment. The typical car sales 'pushiness' just wasn't there throughout my transaction. Will definitely be a return customer! More

Joel worked diligently to get me into a BMW at the price I wanted to pay. Joel was up front and honest throughout the whole process and was a pleasure to work with. Additionally, the entire process from t I wanted to pay. Joel was up front and honest throughout the whole process and was a pleasure to work with. Additionally, the entire process from test driving the vehicle to me driving off the lot went faster and smoother than any other car buying experience I've had in the past. More

Thank you BMW of El Cajon and Joel for making the purchase of my cute sporty 135i m an experience I'll never forget ! Joel is extremely kind, funny, professional and hardworking. Thanks again BMW fam purchase of my cute sporty 135i m an experience I'll never forget ! Joel is extremely kind, funny, professional and hardworking. Thanks again BMW family. More

First of all, I want to point out that I am a resident of Georgia, but I found the perfect car at this dealership in CA. Joel treated me with the same respect and professionalism as you would provide to some Georgia, but I found the perfect car at this dealership in CA. Joel treated me with the same respect and professionalism as you would provide to someone sitting in front of you. He was very attentive and catered to my needs. No matter what I asked, he had an answer or went to find out. However, I had a few problems after being approved with my paperwork receiving the proper attention that it deserved in the finance department. Due to my job, I travel a lot and my schedule is very time sensitive so I was highly disappointed. Instead of getting my file processed within a timely manner, I was pushed back for customers that were walk-ins, but once I made my concern known, I was treated like a KING throughout the remainder of the process. Jeff Waters in finance apologized and expedited everything from that point forward. This really changed my perspective of the dealership and doing business away from home. It ended up being easy and painless. Jeff worked his magic and had everything finalized for the car to be shipped in less than a day of receiving my signed documents. I do not think he had a choice because Joel was on their butts and turning over tables to make sure I was treated as any other customer (lol). I understand people make mistakes and would recommend this dealership. They are great people! Through it all, Joel was always on my side and fought for my respect, and I thank him for that. Therefore, I would have to say that his hard work and dedication to making sure I was happy is the reason I did not walk away from the deal. I am so glad that he answered the phone that day I called the dealership because I could not have been paired with a more perfect salesperson. More

First and for most, Joel Esguerra is by far the most polite, friendly and professional sales person i’ve ever dealt with. Joel is so attentive, informative and ready to serve the customer. Never been an polite, friendly and professional sales person i’ve ever dealt with. Joel is so attentive, informative and ready to serve the customer. Never been anywhere where the employees notice the customer and are ready to help immediately. I went home happy with my purchase and told everyone what an amazing dealer Joel Esguerra was. The best dealer i have met. Definitely recommend anyone to buy a vehicle from Joel Esguerra from BMW of El Cajon. More

We had an excellent car buying experience at BMW of El Cajon. I’ve purchased a vehicle from this dealership in the past and decided to come back. We were grateful that the sales advisor we had the opport Cajon. I’ve purchased a vehicle from this dealership in the past and decided to come back. We were grateful that the sales advisor we had the opportunity to do business with this time was Mr. Joel Esguerra. I do not write reviews unless the business or the individual is worthy of a review and I feel the necessity to do so. Joel’s excellent customer service and car expertise deserves recognition because he serves at the forefront of this business and part of the success of a business depends on the caliber of their employees. Joel has gone above and beyond with the quality of customer service that he has provided us. We never felt forced to buy a car or on the other hand ignored because we weren't looking to buy a brand new luxury car. We were treated with utmost importance and the business transaction went quick and very smoothly. He was knowledgeable and thorough about the product that he was selling from showing and explaining to us all the specifications of the vehicle to test driving it. Joel has exemplary people skills and is definitely business savvy. The entire time he was very patient and pleasant with us. He knows how to keep his clients happy and gauge their satisfaction. He was able to further negotiate the price of the vehicle at a price we were willing to pay for a CPO BMW. At the end of the business transaction, we were greeted with a bottle of champagne, freebies like a key chain and a complete set of BMW car mats. He also followed up with an e-mail and a phone call two weeks later just to check on how things are going with the car and to remind us of Car Wash Wednesdays. Joel has provided us with a car that we are absolutely satisfied with. I certainly think that Mr. Esguerra is an asset to the BMW organization. Equipped with all the necessary skills to make a business thrive, I have no doubt that Joel would make a productive and effective leader of the BMW team if given the opportunity to do so in future. More

Joel is extremely professional, a pleasure to work with, understanding and really works to meet the customer needs. I purchased a car in January from Joel and due to some changes at home I needed to purcha understanding and really works to meet the customer needs. I purchased a car in January from Joel and due to some changes at home I needed to purchase a second auto. I contacted Joel and he did some research and found a car that fit my needs and in my price range, set an appointment with him and purchased the vehichle the same day. I have purchased a number of cars in my life and Joel stands out by far as a professional leader in his field from experiences I have had. I will certainly call him for future car purchases and/or recommend him. Thank you, Steve Thury More

The best experience I have ever had with dealership. Everyone was professional, knowledgable and very helpful. They went out of there way to make me welcome and important to the BMW family. Gino and Joe Everyone was professional, knowledgable and very helpful. They went out of there way to make me welcome and important to the BMW family. Gino and Joel were great in realizing my dream in owning a new BMW. More

Purchased a used 2009 328i from Joel last week. Came into the dealership not expecting to buy but Joel took great care of me. Would definitely recommend to all my friends and family. Thanks again Joel! -G the dealership not expecting to buy but Joel took great care of me. Would definitely recommend to all my friends and family. Thanks again Joel! -Gilbert G. More