BMW of Denver Downtown

Bait and Switch Terrible dealership. Based on my recent experience, total lack of integrity and honesty. Flagrant bait and switch on price for my used car and complet Terrible dealership. Based on my recent experience, total lack of integrity and honesty. Flagrant bait and switch on price for my used car and complete waste of my time. In this review I want to distinguish between the people vs the company and their unprofessional business practices. Based on my recent experience, the company - dishonest, lack of basic integrity and unacceptable business practices. Very poor customer service experience at this dealership and I was shocked to see how much things have degraded since the dealer was acquired by Sonic. While I was in the showroom one of the associates was openly complaining about corporate and said there are many confusing, frustrating and inconsistent policies and procedures. It's probably not good for the brand when your associates are openly complaining about corporate to customers? I'm really surprised that BMW NA allows Murray / Sonic to continue to be a BMW dealer. It seems very low end, sleezy, and I had a completely unacceptable customer service experience. I will never do business with Murray BMW again based on this experience. Go down the road to Schomp or Car Max. In my experience those dealerships are far superior to what Murray BMW has become now. More

Pricing I sent an inquiry to the esales department on a vehicle I was interested in. I received a phone call from the ESALE department being persistent about I sent an inquiry to the esales department on a vehicle I was interested in. I received a phone call from the ESALE department being persistent about setting up a time to review a car. I asked about getting an estimate on my trade-in which I was referred to their home page and clicked on the tap listed trade. The esale representative stated as long as I entered the information correctly I could get a good estimate. I was satisfied with the estimate and so I drove from Colorado Springs to make a deal to only get disappointed by being deceived. Once at the dealership, they stated they use 11 other books and appraisals. In addition, the manager stated the appraisal would come from North Carolina which I found kinda odd. Needless to say the response was: Your car is in excellent shape but we value your car $4000 below their lowest estimate on their website quoted me at. I stated this was ridiculous and of course they increase their offering price to plus $2000 which was still $2000 less then the price on their website (Black Book). I am filing with the BBB to stop this madness .................. More

Very poor test drive experience Went for an X5 test drive. Got stuck with a 20-something salesperson who had no knowledge of the vehicle and, in fact, gave us erroneous information ( Went for an X5 test drive. Got stuck with a 20-something salesperson who had no knowledge of the vehicle and, in fact, gave us erroneous information ( we knew more than he did about the vehicle). He and his manager used cliched sales tactics -- e.g., asked us "how can we earn your business today?" less than a minute after telling him that we weren't going to purchase for another few months. We are considering an X5 or Range Rover Sport and the experience at the Land Rover dealer was night and day better. Murray needs to up it's customer service/vehicle knowledge game quite considerably. More

Tried to purchase a vehicle This whole situation started in April of 2014. Murray had a 328xd Wagon on their lot that was almost exactly what we were looking for. We went to nego This whole situation started in April of 2014. Murray had a 328xd Wagon on their lot that was almost exactly what we were looking for. We went to negotiate the price and the Sales Manager (Jason) was so proud of his product that he would only take $1000 off MSRP which was the current incentive. A couple months passed and they contacted me about maybe ordering a car. I told them that they still had the one we had looked at and we could talk numbers on that. After a few days they agreed to my terms which were $500 over invoice minus incentives, buy rate on the lease and no mark-up on the acquisition fee. I worked all of this out while I was on vacation. The only piece we did not discuss was a price on our trade. Upon return we went to the dealership to finalize everything. I had my current car appraised at CarMax prior to arrival so I was armed when we started discussing trade prices, but was ready to just sell the car to CarMax and not worry about the dealership. Once we arrived it quickly became apparent that they were stalling. On the way to the dealership they had shot a low-ball offer on our trade over email. We were at the dealership for over an hour and had not even made an attempt at any paperwork yet. They were dragging out the presentation of the car features, even though we were replacing an X5 and I drive a 535. It started to become obvious something was not right. I went inside while my wife continued her orientation to ask the CA (Connor) what was going on. He stated that they were waiting for the final numbers, etc. Even though we had already signed and emailed an agreed upon deal. I queried what the status of the trade was also, which the answer from the manager was they were waiting for a response from the used car manager. He also told me that the quote we received in transit may not even be accurate and started to drop the price on the trade. The dealership was now offering me $1500 less than CarMax for my trade. At this point I confronted the CA and manager telling them that it appeared we had been brought in here and the terms of the deal are changing. We also had to drive 1.5 hours to get here, so it was not a small feat on our part. I also told him that it felt as if they were trying to take advantage of us by continually increasing their profit. I then stated that I did not drive all this way to not receive the deal that I had signed. The managers response to this was, "I'm not the one who drove up here." At this point I decided that we were not going to be purchasing a car from then that day. I grabbed my wife out of the car, where she was still being oriented, and we left. The CA followed us out, and apologized. He stated that he still wanted to keep our business. I thanked him and we left. The following day I tried to call the CA to further apologize for what had transpired, but my calls were not received. I also followed up with an email relating that my apologies and took credit for some of what had transpired. I also laid out a way to make this transaction occurred which included getting a ride from CarMax after selling our vehicle and coming straight in to sign paperwork. After the deal was complete we could have the BMW Genius deliver the car. This email was never responded to. Murray also dropped the online price of the car $300 less than the "best deal" they could offer us the day prior after we left. We then went to our local BMW dealer and asked them if they thought they could transfer the car. My wife was upset that she had agreed to purchase a car and started to become attached to it. Winslow BMW did an outstanding job of getting the car transferred into their stock. But, Murray still had one underhanded trick left. The morning our CA at Winslow was going to personally drive to Denver to move the car to Colorado Springs for delivery Murray BMW called, they decided to sell the car. This car was sold when it was already in Winslow BMW's stock, so they had agreed to give the car to Winslow. This all happened on 10 Jul. To this day the car we were interested in remains online for sale on Murray BMW's website. This was the worst car buying experience ever! I will never even consider Murray BMW for another purchase. More