BMW of Birmingham

Chris and the BMW Staff were very friendly, responsive and eager to answer our questions and resolve any issues. Chris was able to find us a great car that fit our needs at a good price. and eager to answer our questions and resolve any issues. Chris was able to find us a great car that fit our needs at a good price. More

Brooke has become my go-to sales person at Tom Williams BMW! Her service was exceptional, as she truly went above and beyond in locating exactly the car I was looking for. Her diligence, patience, and pers BMW! Her service was exceptional, as she truly went above and beyond in locating exactly the car I was looking for. Her diligence, patience, and personable salesmanship provided a memorable and positive buying experience, something that I have never received at any other dealership. I won't purchase a car from anyone else, and I have highly recommended her to friends and co-workers. Thank you, Brooke! More

I highly recommend my Purchase Advisor to anyone interested in buying a new or used vehicle. She was very professional, direct and very knowledgeable. Thx interested in buying a new or used vehicle. She was very professional, direct and very knowledgeable. Thx More

I contacted Pam with Tom Williams BMW on 1/16. During our conversation, I told her that I was relocating to NYC and had received offers from my hometown dealer for both vehicles, however would be willing to conversation, I told her that I was relocating to NYC and had received offers from my hometown dealer for both vehicles, however would be willing to sell them to Tom Williams if they could match the offer so that I did not have to transport the vehicles. She asked me for the VIN numbers, Mileage, and various details concerning the state of the vehicles. The following day on 1/17, following lunch I received a phone call from Pam telling me that Tom Williams would like to purchase both vehicles from me for the price we had discussed ($25,000&$38,000). I told her that was fair, however I would not be coming to the dealership to negotiate as I already had offers. She assured me that there would not be any negotiating and Tom Williams would pay the agreed amount. Shortly after, I received a phone call from Client Advisor, Chris Cole, who made arrangements for our appointments in the afternoon. (Its an hour round trip for me) Following the inspection of the vehicle, which was credited as perfect condition, I was offered $3,000 less on both vehicles than what was assure I would receive. Tom Williams BMW Sales Manager Robert Fowler contacted Pam in concern to the prices I was offered and both Pam and Tom Williams Mini Sales Manager, John Scanlon, confirmed the offers were made to me. However, Tom Williams BMW refuses to honor the verbal commitment they made to me. More

I never would have thought that buying a car would be so I never would have thought that buying a car would be so easy and so much fun, especially when I live in Maine...I picked up the car in SC...and the I never would have thought that buying a car would be so easy and so much fun, especially when I live in Maine...I picked up the car in SC...and the client advisor was in Alabama. A quick back story synopsis - While I presently live in my home state of Maine, I lived in B'hm for 16 years. This dealership kept my 1978 320i in true" fun to drive" form. I just retired. A new 328xi Sport Wagon was to be my retirement present to myself. I wanted to take delivery at the BMW Performance School in SC. That being the case I figured I could buy the car from any dealer. My first thought was to contact Tom Williams because of my past relationship with them and how they have treated many of my friends over the years. I was lucky enough to have Niyse Burton as my client advisor. She and I did the entire deal via email. She quickly answered any question I had. She was knowledgable, personable and never pressured me in any way to buy a car. She sold me a car by never trying to sell me one. All paperwork was exchanged using scans and email attachments. Only the final part, the part where I turned over a check, had to be done using originals and FedEx made it an overnight event. Ms. Burton handled all the arrangements for me to take delivery at the Performance School. All I had to do was get a flight to Greenville, SC. The Performance School experience is SO MUCH FUN! You will leave there not only with your new car, but with a huge grin on your face. Certainly mine was an experience made possible by electronics and the Internet. It was the people, however, that made it effortless. To a person everyone at Tom Williams and everyone at the Performance School couldn't have been nicer. So, let me highly recommend that you take delivery of your new BMW at the Performance School. And, if choose to do so, buy the vehicle from Tom Williams regardless where you live. The price was a good deal. Your experience will be easy and problem free. You will leave Greenville, SC with a new respect for the abilities of your car. As you drive home you will realize that you are still grinning. I still am. More

Offer to sale for more than advertise price Manager Offer to sale for more than advertise price Manager never answer email Sales person claims manager will not honor price offer because client that t Offer to sale for more than advertise price Manager never answer email Sales person claims manager will not honor price offer because client that test drove car offer more money but did not leave a deposit nor purchase that day Felt like we were dealing with a non branded dealership never expected this from a BMW dealer More