![](https://dealerrater.com/ncdn/s/3.20250207.955/Graphics/icons/close-x-orange.png)
BMW of Birmingham
Irondale, AL
Hours
Sales/Showroom
Monday 9:00 AM - 7:30 PM
Tuesday 9:00 AM - 7:30 PM
Wednesday 9:00 AM - 7:30 PM
Thursday 9:00 AM - 7:30 PM
Friday 9:00 AM - 7:30 PM
Saturday 9:00 AM - 6:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 4:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 4:00 PM
Sunday Closed
Filter Reviews by Keyword
By Type
Showing 403 reviews
Over charge for everything. Damaged my car in three places the made me pay to fix it. Every time I go to Tom Williams BMW, they break something new on my car. The work quality is terrible and the servi places the made me pay to fix it. Every time I go to Tom Williams BMW, they break something new on my car. The work quality is terrible and the service is worse. More
When you are forced to have (warranty) service at a particular location, customer service suffers. There's no incentive for customer satisfaction and it shows. I have been consistently inconvenienced a particular location, customer service suffers. There's no incentive for customer satisfaction and it shows. I have been consistently inconvenienced and underwhelmed by this group. Twice I've had an 8:00 appointment which has not been looked at come ~4:00 forcing me to wait 2 hrs to get an enterprise rent-a-car. Some young weasel of a sales advisor always gives the same excuses about being really busy, never once apologizing. If you don't have time to service the vehicle, don't schedule the appointment. Bottom line. I've had a scheduled battery replacement rescheduled because they couldn't get to it as well. Anyways, they ignore service bulletins and have been a general waste of my time from day one. Detail shop they use is also sub-par. Never thought I'd be excited for my factory warranty to expire. Drive to Tuscaloosa or Decatur if you can. Rant over. More
I highly recommend my Purchase Advisor to anyone interested in buying a new or used vehicle. She was very professional, direct and very knowledgeable. Thx interested in buying a new or used vehicle. She was very professional, direct and very knowledgeable. Thx More
I contacted Pam with Tom Williams BMW on 1/16. During our conversation, I told her that I was relocating to NYC and had received offers from my hometown dealer for both vehicles, however would be willing to conversation, I told her that I was relocating to NYC and had received offers from my hometown dealer for both vehicles, however would be willing to sell them to Tom Williams if they could match the offer so that I did not have to transport the vehicles. She asked me for the VIN numbers, Mileage, and various details concerning the state of the vehicles. The following day on 1/17, following lunch I received a phone call from Pam telling me that Tom Williams would like to purchase both vehicles from me for the price we had discussed ($25,000&$38,000). I told her that was fair, however I would not be coming to the dealership to negotiate as I already had offers. She assured me that there would not be any negotiating and Tom Williams would pay the agreed amount. Shortly after, I received a phone call from Client Advisor, Chris Cole, who made arrangements for our appointments in the afternoon. (Its an hour round trip for me) Following the inspection of the vehicle, which was credited as perfect condition, I was offered $3,000 less on both vehicles than what was assure I would receive. Tom Williams BMW Sales Manager Robert Fowler contacted Pam in concern to the prices I was offered and both Pam and Tom Williams Mini Sales Manager, John Scanlon, confirmed the offers were made to me. However, Tom Williams BMW refuses to honor the verbal commitment they made to me. More
Let me preface by saying we are not affluent people. We are both educators; however, we do own three BMWs. This is probably our fourth experience with Tom Williams BMW in Birmingham. None of our experien are both educators; however, we do own three BMWs. This is probably our fourth experience with Tom Williams BMW in Birmingham. None of our experiences have been pleasant, but I do feel the need to write a review based our visit today. First, our appointment was on a Monday October 28, and it just so happened to be the day of their Halloween costume contest. My husband and I arrived early for our appointment in hopes that we would be done soon enough to grab a quiet lunch together. We were told it would take approximately two hours to have car serviced--oil changed and brakes measured. For the next two hours we observed a large number of employees frequenting an apparent spread of snacks brought for the costume contest. We found it interesting that so many workers had so much free time to participate in the festivities. It was almost ludicrous. After two hours, our advisor came to speak with us about our car. He had informed us that the oil had been changed, but did we want him to see what was going on with the check engine light. Rather puzzled, we said "Well since that was the purpose stated when we made the service appointment, yes please do ." One more hour later, we were informed that we had several items that needed attention. None of which were the original problem. For $1200 plus $125 to glue the rearview mirror that had detached, they could repair all the named problems and have the check engine light go off. We opted not to have the repairs done there and told our advisor just that. After another hour, we finally asked if we might be able to get our car and go home as it was sitting in the service entrance. Four hours to have our oil changed and watching at least ten or more people have their cars serviced and returned....we assumed we were not part of the VIP service. BMW may be the ultimate driving machine, but Tom Williams is far from the ultimate service location. By the way, the check engine light went off after the regular maintenance was performed. After our maintenance warranty expires, we will not do business with them ever again. More
They need older mature mechanics . The kids they use are barely over 16 ! They repair your vehicle really fast ! Also they make Mistakes! This is by far the sorriest dealership I've ever dealt with ! I've o barely over 16 ! They repair your vehicle really fast ! Also they make Mistakes! This is by far the sorriest dealership I've ever dealt with ! I've owned three cars ! The 2006 750 Li is the top of the line lemon ! I sure miss German Auto ! They knew how to fix your car! Tom Williams is a joke ! I'm going to purchase me a car from a reputable dealer and a equally Auewsome service department ! They only want money at tw! Service is the fardest thing from their mind! More
I never would have thought that buying a car would be so I never would have thought that buying a car would be so easy and so much fun, especially when I live in Maine...I picked up the car in SC...and the I never would have thought that buying a car would be so easy and so much fun, especially when I live in Maine...I picked up the car in SC...and the client advisor was in Alabama. A quick back story synopsis - While I presently live in my home state of Maine, I lived in B'hm for 16 years. This dealership kept my 1978 320i in true" fun to drive" form. I just retired. A new 328xi Sport Wagon was to be my retirement present to myself. I wanted to take delivery at the BMW Performance School in SC. That being the case I figured I could buy the car from any dealer. My first thought was to contact Tom Williams because of my past relationship with them and how they have treated many of my friends over the years. I was lucky enough to have Niyse Burton as my client advisor. She and I did the entire deal via email. She quickly answered any question I had. She was knowledgable, personable and never pressured me in any way to buy a car. She sold me a car by never trying to sell me one. All paperwork was exchanged using scans and email attachments. Only the final part, the part where I turned over a check, had to be done using originals and FedEx made it an overnight event. Ms. Burton handled all the arrangements for me to take delivery at the Performance School. All I had to do was get a flight to Greenville, SC. The Performance School experience is SO MUCH FUN! You will leave there not only with your new car, but with a huge grin on your face. Certainly mine was an experience made possible by electronics and the Internet. It was the people, however, that made it effortless. To a person everyone at Tom Williams and everyone at the Performance School couldn't have been nicer. So, let me highly recommend that you take delivery of your new BMW at the Performance School. And, if choose to do so, buy the vehicle from Tom Williams regardless where you live. The price was a good deal. Your experience will be easy and problem free. You will leave Greenville, SC with a new respect for the abilities of your car. As you drive home you will realize that you are still grinning. I still am. More
Offer to sale for more than advertise price Manager Offer to sale for more than advertise price Manager never answer email Sales person claims manager will not honor price offer because client that t Offer to sale for more than advertise price Manager never answer email Sales person claims manager will not honor price offer because client that test drove car offer more money but did not leave a deposit nor purchase that day Felt like we were dealing with a non branded dealership never expected this from a BMW dealer More
I purchased a GMC Sierra 2500HD from Tom Williams sight unseen. I spent a lot of time researching and found that Tom Williams had the best price on the truck that I was in the market to purchase. I spoke w unseen. I spent a lot of time researching and found that Tom Williams had the best price on the truck that I was in the market to purchase. I spoke with James Corlew and John McLarty several times about the truck and they ran several tests on the truck to ensure that it was not in any mechanical disrepair. The truck was delivered to me in Georgia and I could not have been happier with my purchase. I also purchased an extended warranty through Tom Williams and Lily Young did a great job making sure that all of the paperwork and registration were taken care of for me. The level of patience, integrity and service that I received from James and his staff far exceeded any experience that I have had with any other dealer. I will definitely be doing business with James and his team at Tom Williams again! More
Just completed a trade in preparing for retirement of a new 128i and an X3 for. New X5 diesel. Couldn't brag enough on Frank Baumann and the service we received from him. The deal was handled professiona new 128i and an X3 for. New X5 diesel. Couldn't brag enough on Frank Baumann and the service we received from him. The deal was handled professionally, timely and thoroughly. We would definitely recommend Tom Williams and especially Frank Baumann! More