BMW of Birmingham
Irondale, AL
Hours
Sales/Showroom
Monday 9:00 AM - 7:30 PM
Tuesday 9:00 AM - 7:30 PM
Wednesday 9:00 AM - 7:30 PM
Thursday 9:00 AM - 7:30 PM
Friday 9:00 AM - 7:30 PM
Saturday 9:00 AM - 6:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 4:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 4:00 PM
Sunday Closed
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Showing 399 reviews
Pierre was extremely patient as we worked through the shopping, test drive, and transaction experience over a period of two days. Pierre worked with my husband to work out the details on the purchase of shopping, test drive, and transaction experience over a period of two days. Pierre worked with my husband to work out the details on the purchase of the vehicle on a Thursday and was very patient when we waited to purchase the vehicle until the next day, so that I could test drive the vehicle also. The test drive was low pressure and relaxed, and he took me on a route to ensure I really got a good feel for the vehicle, both on the road and highway. When we were ready to finalize the details, he was ready for us with the appropriate paperwork to ensure a streamlined process. More
Each of the guys named above were professional, friendly, knowledgeable. None were in any way pushy or tried to get us to buy something we didn't want. I was very impressed particularly with Bryan and Shan knowledgeable. None were in any way pushy or tried to get us to buy something we didn't want. I was very impressed particularly with Bryan and Shane as they were our primary contacts. I say, give them all a raise! Mark Midyette More
Brooke was wonderful!! We are still in love with our car!!! Been a great car!!! Will go back for sure! Thanks Brooke for such a positive experience!! car!!! Been a great car!!! Will go back for sure! Thanks Brooke for such a positive experience!! More
Chris was vary friendly and easy to deal with. He Chris was vary friendly and easy to deal with. He arranged to have us picked up from the airport and Keith (i think) was there when we landed Thi Chris was vary friendly and easy to deal with. He arranged to have us picked up from the airport and Keith (i think) was there when we landed This transaction could not have gone any smoother The car was exactly as he said it was Thanks Dan Bailey More
Chris and the BMW Staff were very friendly, responsive and eager to answer our questions and resolve any issues. Chris was able to find us a great car that fit our needs at a good price. and eager to answer our questions and resolve any issues. Chris was able to find us a great car that fit our needs at a good price. More
Brooke has become my go-to sales person at Tom Williams BMW! Her service was exceptional, as she truly went above and beyond in locating exactly the car I was looking for. Her diligence, patience, and pers BMW! Her service was exceptional, as she truly went above and beyond in locating exactly the car I was looking for. Her diligence, patience, and personable salesmanship provided a memorable and positive buying experience, something that I have never received at any other dealership. I won't purchase a car from anyone else, and I have highly recommended her to friends and co-workers. Thank you, Brooke! More
Over charge for everything. Damaged my car in three places the made me pay to fix it. Every time I go to Tom Williams BMW, they break something new on my car. The work quality is terrible and the servi places the made me pay to fix it. Every time I go to Tom Williams BMW, they break something new on my car. The work quality is terrible and the service is worse. More
When you are forced to have (warranty) service at a particular location, customer service suffers. There's no incentive for customer satisfaction and it shows. I have been consistently inconvenienced a particular location, customer service suffers. There's no incentive for customer satisfaction and it shows. I have been consistently inconvenienced and underwhelmed by this group. Twice I've had an 8:00 appointment which has not been looked at come ~4:00 forcing me to wait 2 hrs to get an enterprise rent-a-car. Some young weasel of a sales advisor always gives the same excuses about being really busy, never once apologizing. If you don't have time to service the vehicle, don't schedule the appointment. Bottom line. I've had a scheduled battery replacement rescheduled because they couldn't get to it as well. Anyways, they ignore service bulletins and have been a general waste of my time from day one. Detail shop they use is also sub-par. Never thought I'd be excited for my factory warranty to expire. Drive to Tuscaloosa or Decatur if you can. Rant over. More
I highly recommend my Purchase Advisor to anyone interested in buying a new or used vehicle. She was very professional, direct and very knowledgeable. Thx interested in buying a new or used vehicle. She was very professional, direct and very knowledgeable. Thx More
I contacted Pam with Tom Williams BMW on 1/16. During our conversation, I told her that I was relocating to NYC and had received offers from my hometown dealer for both vehicles, however would be willing to conversation, I told her that I was relocating to NYC and had received offers from my hometown dealer for both vehicles, however would be willing to sell them to Tom Williams if they could match the offer so that I did not have to transport the vehicles. She asked me for the VIN numbers, Mileage, and various details concerning the state of the vehicles. The following day on 1/17, following lunch I received a phone call from Pam telling me that Tom Williams would like to purchase both vehicles from me for the price we had discussed ($25,000&$38,000). I told her that was fair, however I would not be coming to the dealership to negotiate as I already had offers. She assured me that there would not be any negotiating and Tom Williams would pay the agreed amount. Shortly after, I received a phone call from Client Advisor, Chris Cole, who made arrangements for our appointments in the afternoon. (Its an hour round trip for me) Following the inspection of the vehicle, which was credited as perfect condition, I was offered $3,000 less on both vehicles than what was assure I would receive. Tom Williams BMW Sales Manager Robert Fowler contacted Pam in concern to the prices I was offered and both Pam and Tom Williams Mini Sales Manager, John Scanlon, confirmed the offers were made to me. However, Tom Williams BMW refuses to honor the verbal commitment they made to me. More