BMW of Birmingham

I traded in my 2022 BMW X3 that I bought from Birmingham BMW last year for a 2024 BMW X5. My salesperson was Valerie Wallace and she was more than amazing. I was very pleased with my purchase and service th BMW last year for a 2024 BMW X5. My salesperson was Valerie Wallace and she was more than amazing. I was very pleased with my purchase and service that I received on the sales sides. The post sales experience that I have experienced has been horrible, thus the reason for this review. I cancelled the remaining portion of the tire & wheel package that I purchased from the dealership and was told by the finance department (Jarmaine White) that I would receive my refund within 4-6 weeks. After 2 month of not receiving my refund nor hearing anything I tried to contact the dealership NUMEROUS times via telephone with no answer or response to voicemail. I called Jarmaine White (finance person who I completed paperwork with) and I even called the general manager (Kaleb Redmond). I was able to speak with Kaleb once and he stated that he would have the finance department check the status of this and call me back. I never heard back from them. After so many unsuccessful attempts with my local dealership I then contacted BMW USA for assistance. My assigned case manager gave me all the information to contact the third party company who handles the tire & wheel warranties. I agent that I spoke with at Safe Guard informed me that they never received any cancellation paperwork from BMW of Birmingham and asked if I had copies to send to them. I submitted a copy of my documents to get the cancellation processed and received an email from Safe Guard 11/6/23 stating that they have processed my cancellation and submitted a refund of over $2,000.00 to Sonic Automotive (BMW Birmingham) to be returned to me. On 12/6/23 when I have not received my refund I made several attempts to contact Jarmaine White (finance department) and Kaleb Redmond (general manager) to check the status of my refund. Of course they did not answer their phone nor return my phone calls. I called and was able to speak with the service manager (Shay) and he stated that he was going to walk to Jarmaine's office and have him call me by COB. After this I FINALLY received a call from Jarmaine (after 2 months of calls/voicemails) and he acted like he thought this was taken care of and put the blame on the workers in the "back room". He asked me to send him a copy of the cancellation documents via email and stated that he would "expedite" the process and return by call by COB that day. It is now 12/11/23 and I have yet to hear back from Jarmaine. I have contacted BMW USA and am currently waiting for my case manager to investigate what the hold up is. I will say my car buying experience was great; however, the post sales experience that I have experienced has been a nightmare. The post sales experience is just as important or even more important because it is a determining factor for return purchases. This has been my second BMW purchase from BMW of Birmingham and my last. If customer service is important for you I would NOT recommend this dealership. I will make my future purchases at another BMW dealership! More

Bought a used Yukon from them and when I got home the DVD player did not work. I would have never purchased the vehicle if I would have known. I called them and they told me to bring it in. They looked at it player did not work. I would have never purchased the vehicle if I would have known. I called them and they told me to bring it in. They looked at it and wanted me to take it to a GM dealership to confirm and they would take care of it. I took it in gave them all the information and got led to believe they were going to fix it. They kept making excuses about the part not being in stock. I found the parts local in stock and then they just stopped responding. I will never buy another vehicle there again. More

Awful place said they had the car I wanted drove 30 mins to only find out they sold it 2 days before. I called 2 times to make sure it was available to only find out they sold it 2 days before. I called 2 times to make sure it was available More

Elliot was quick to find the exact car I was looking for. He was also very efficient in getting deal together that met my needs. He did not stop the ball at all! Definitely recommend using Elliot if on th He was also very efficient in getting deal together that met my needs. He did not stop the ball at all! Definitely recommend using Elliot if on the hunt for a new vehicle!! More

This is the worst place ever to take your car! They said I requested brake fluid change and I did not. All I wanted was AC repair. They came up with all kinds of things to repair including a leaky They said I requested brake fluid change and I did not. All I wanted was AC repair. They came up with all kinds of things to repair including a leaky head gasket. Went and got my car took to another mechanic and he said my head gasket was not leaking at all. Thank God for honest mechanics! Birmingham BMW is terrible! Don’t go here! More

DISHONEST DEALER! Absolutely the worst car experience I’ve ever had bar none. Management does respond nor care when an issue is presented and refuse to communicate des Absolutely the worst car experience I’ve ever had bar none. Management does respond nor care when an issue is presented and refuse to communicate despite multiple attempts to do so through sales people & finance. Bought a vehicle that I was told would be serviced, body damage fixed and tires replaced. Despite writing on the initial WE OWE quick things I noticed and being told they were taking care of them during the paperwork, NONE WERE DONE. Have been mislead and flat out lied to by this dealer on multiple issues and should not have purchased a vehicle with them. The GM Klaeb even tells the staff he’s reaching out to resolve issues and despite MULTIPLE calls, texts for going on three weeks now he has never once reached out. BUYER BE WARE TAKE YOUR TIME & MONEY ELSEWHERE. More

Inquired about purchasing a used car from them and they were going to try to add a $600 charge for some paint protection. Never heard of adding paint protection for a used car. Rip-off were going to try to add a $600 charge for some paint protection. Never heard of adding paint protection for a used car. Rip-off More

Poor CPO Sales Experience-- Look Elsewhere! I attempted to purchase a CPO 5 series online as I live in Texas. I was dealing with Mercury Amadeus, a salesman at the dealership. I asked that I attempted to purchase a CPO 5 series online as I live in Texas. I was dealing with Mercury Amadeus, a salesman at the dealership. I asked that he send me a sales quote so I could see the final numbers. I stated that I was willing to fly from Dallas to Birmingham, the very next day to pick up the vehicle. Mercury failed to follow up with me in a timely manner. When he did, he added 2,000 in additional fees/service items to the quote. It really would take an act of God to be able to purchase a vehicle online from this dealership. I was speaking with them on a Monday through Wednesday. How many cars are they actually selling during this time? As a former Mercedes E class owner, this was my first experience with a BMW dealership as I was considering trying something different. Honestly, I felt unimportant to this dealership and that my time was not respected. This was totally due to my dealings with Mercury. For example, one email said I had to pay sales tax then the next email said I would not have to pay sales tax, etc.. just incompetent. Based upon my experience, I think I will probably return to purchasing a certified pre-owned Mercedes. More

I had both My BMW X5 and my BMW 528i repaired at this Service Department. One was in conjunction with a factory recall. Within a week, and with less than 100 miles driven after the initial repair, both Service Department. One was in conjunction with a factory recall. Within a week, and with less than 100 miles driven after the initial repair, both were back in the shop for another repair. Getting BMW of Birmingham Service Department on the phone was near impossible and took several call to get a human on the other end of the call. The moral of this story is this: As long as I own any BMW, it will never again darken the door of the BMW of Birmingham Service Department for ANY REASON!!!!!! More

Awful communication and service Purchased an extended warranty with my used vehicle purchase. Once I sold the vehicle I went into the dealership to cancel the warranty on the car th Purchased an extended warranty with my used vehicle purchase. Once I sold the vehicle I went into the dealership to cancel the warranty on the car that was sold. I signed all the paperwork with Ron Durler and was told the refund would process and be in the mail to me in 4-12 weeks. 6 months have passed and no refund as well as my old policy on the vehicle I sold is STILL active.. I have called the dealership numerous times and left numerous voicemails with no response or call back. I have left multiple voicemails with the GM Greg Rothfeldt that have not been returned as well. The dealership is more than glad to sell you the extended warranty but not willing to be responsible in canceling the extended warranty when the vehicle is sold. I am now having to pursue legal action against this dealership for the issues listed above all because someone can NOT do their job! I would not advise anyone to do business with BMW of Birmingham now or in the future. Buyers beware! More