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BMW of Allentown

Allentown, PA

4.9
2,279 Reviews
BMW of Allentown is an award-winning dealership located off of Routes 22 and 309 in Allentown Pennsylvania. Formerly Daniels BMW, BMW of Allentown is now part of the Sloane Automotive Group. We're a family owned and operated dealership group serving the Philadelphia and Lehigh Valley areas for over 50 years. The dealership itself has been family owned and operated since 1962. BMW of Allentown opened for business in our original location on Tilghman Street as a Cadillac franchise dealership. The BMW franchise was awarded to the Daniels family in 1974. It then expanded to include a Certified Collision Center and a MINI franchise in 2010. In 2005, we reopened a larger, state of the art facility to further accommodate our growing customer base. BMW of Allentown provides customers the best in sales (new, pre-owned and certified vehicles), parts and service, as well as our factory Certified Collision Repair Center specializing in BMW and MINI but also repairing all makes and models. BMW of Allentown is the 12-time recipient of the BMW's highest award; The BMW Center of Excellence, which recognizes our commitment to our customers in providing the best customer experience in the nation in our state of the art facilities. As a result, we have adopted the phrase "A Tradition of Excellence" to describe our Company's approach to customer care.
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4600 Crackersport Rd

Allentown, PA

18104

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Showing 2,279 reviews

September 14, 2016

Enthusiastic, knowledgeable - X3 I have leased my last 4 BMW's from Daniels. Professional, knowledgeable, and friendly! The deal went through efficiently, with respect for my time b More

by drnikiv
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Ashley Alderfer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Clint Peters
September 08, 2016

X3 purchase As a Mercedes owner for years, never considered a BMW until this past week. Originally went in to look at a used X3. Went back the next day and boug More

by Sapphire
Customer Service
Friendliness
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Tony Genao
Sep 09, 2016 -

BMW of Allentown responded

Welcome to BMW! We appreciate your comments and confidence in our staff. We're glad your comments about your client advisor Tony reinforce our appreciation in having him as a valuable part of our team. You made an excellent choice with the BMW X3! Bill Stoeckel - General Manager

September 04, 2016

Great as always!!!! We recently purchased a 2017 BMW X5. This was the third purchase from Daniels (the first was a 2008 325i hardtop convertible and the second was a 2011 More

by Kathleen and Joe
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Ethan Harbison
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Jane Billig, Rick Mugione
Sep 06, 2016 -

BMW of Allentown responded

Congratulations on your new BMW X5, and thank you for being a loyal customer through three successive cars. Your continued faith in our organizations is deeply appreciated. We also applaud people like you who are kind enough to share good experiences, and to recognize our staff members who helped make you delighted. May The Joy of Driving from the Ultimate Driving Machine continue to please you for years to come.

August 31, 2016

Wonderful Experience We searched for awhile to find the best value for our budget, Daniels BMW delivered! Everyone we met with, from reception to sales and finance, was ex More

by Carshopper28
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Ashley Alderfer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Gary Albanese
Aug 31, 2016 -

BMW of Allentown responded

Thank you for your kind words, and the nice review. As General Manager, it is rewarding to here positive comments about our staff, and the experience provided to our customers. Few things are as much fun as getting a new car, so we love to know when we can be a positive part of the early ownership experience. Please know we value you trust in us and your business. Thank you. Bill Stoeckel, General Manager

August 20, 2016

Great customer service! My entire experience at Daniels BMW was great! Ashley, Joe and Clint made leasing my new BMW 328i short and sweet. Definitely will be returning! More

by lruth8211
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Joe Grazer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ashley Alderfer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 22, 2016 -

BMW of Allentown responded

Its great to start a Monday morning hearing about your positive experience with our staff! Thank you for taking the time to share your comments. We look forward to a long relationship with you and your new BMW 328. All the best; Bill Stoeckel, General Manager

August 15, 2016

Friendliest, Professional and Customer-Focused Dealership. Daniels BMW was friendliest, professional & customer-focused car dealership I have gone to in the over 40 years I have been purchasing cars for my fam More

by Ron
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Ashley Alderfer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Rick Mugione
Aug 15, 2016 -

BMW of Allentown responded

Congratulations on being the first person to grab the really low mileage 3 series BMW we had! We thank you for your business and wish you many enjoyable miles of driving your new vehicle. Your mention of Ashley and Rick are appreciated as well. We value our staff, and people who are nice enough to take the time to recognize their efforts are highly regarded. Ashley is one of our certified BMW Geniuses, and Rick is our Business Manager. It is pleasing to see that you share our respect for their efforts.

August 11, 2016

Outstanding Very impressed with everything.Extreamly clean and comfortable,all employees were very courteous and helpful.How could anybody not like Ashley.Joe Gra More

by Crazyme
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Joe Grazer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ashley Alderfer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Rick muglone
Aug 11, 2016 -

BMW of Allentown responded

Congratulations on the wise choice purchasing a new BMW 7 series. It is a great car, and you will likely discover even more great features as you use it. Your comments about our BMW Genius Ashley and your kind kudos to Joe Grazer are sincerely appreciated. People like you who take the time to recognize the efforts or our staff are held in high regard. Enjoy your flagship! Bill Stoeckel, General Manager

August 05, 2016

no hassle buying After searching for months for a new or used BMW 4 series, I finally found what I was looking for at Daniels. They were easy to deal with and agreed o More

by Happy BMW owner
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Rich, Gregory Clarke
Aug 06, 2016 -

BMW of Allentown responded

Happy Owner (Love your screen name); Thank you for sharing your enjoyment with the treatment you received. Thank you even more for awarding Daniels BMW your trusted business. It continues to be a pleasure to hear accolades for Greg Clarke. He is a very experienced and caring BMW Client advisor who has been doing a great job for Daniels BMW customers for the past 33 years. The 4 series is a terrific car, and I wish you many happy and safe miles of driving pleasure. Bill Stoeckel - General Manager

August 04, 2016

Purchase of a 228i xdrive convertible We 1st leased a 128i conv. from this dealership previous to our purchase & were pleased with the service & staff. When we decided we wanted to purcha More

by Carol
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Todd Simpson
4.0
This rating includes all reviews, with more weight given to recent reviews.
Ashley Alderfer
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Rick Mugione, Gary Albanese
August 01, 2016

Excellent First Purchase experience at Daniels BMW From the minute I walked into the showroom through driving out of the lot in pre-owned vehicle, it was a great experience. Everyone I interacted with More

by Kim
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Gary Albanese, Eric Kunkle
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