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Atlantic Toyota
Lynn, MA
1,016 Reviews
At Atlantic Toyota, conveniently located in the heart of Lynn, MA, we proudly uphold a legacy built on trust, value, and service.
Founded by longtime New England automotive dealer and resident David Rosenberg, Atlantic Toyota opened its doors in December 2024. David is the son of the late Ira Jack Rosenberg — a legendary figure in the local automotive community, known for his unwavering dedication to customer satisfaction.
With deep roots in the region and a passion for delivering outstanding service, we continue a tradition that began in 1979. Whether you're new to our showroom or a loyal customer, you’ll find that Atlantic Toyota is Driven by Value & Integrity in everything we do.
We invite you to experience the Atlantic Toyota difference — where every customer is treated like family.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 6:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 2:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 2:00 PM
Sunday Closed
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Showing 1,016 reviews
September 11, 2026
Smooth service and customer support. Carmen helped me check in and check out right on time before my next appointment. Helpful and professional staff. Carmen helped me check in and check out right on time before my next appointment. Helpful and professional staff. More
by harshal76
Employees Worked With
Carmen
September 11, 2026
Service advisor was very courteous and very helpful. Kept me updated the whole time with timeline and necessary information. Technician was also very knowledgeable and completed work in timely fashion. Kept me updated the whole time with timeline and necessary information. Technician was also very knowledgeable and completed work in timely fashion. Have always trusted service department at Atlantic Toyota More
by Connorsix
Employees Worked With
Lorraine
September 03, 2026
Deceptive Pricing, 93A Demand Issued, and Severe TILA Disclosure Violations Do not trust a single agreement you sign with this dealership. I have already issued a formal M.G.L. c. 93A Consumer Protect Disclosure Violations Do not trust a single agreement you sign with this dealership. I have already issued a formal M.G.L. c. 93A Consumer Protection Demand Letter to the General Manager due to the egregious, unfair, and deceptive business practices my family faced here. Unlawful Bait-and-Switch on Pricing: Weeks in advance, a manager and I signed a finalized agreement locking in a specific VIN for a 2026 Toyota Grand Highlander Hybrid at a base price of $51,208 (net price of $48,208 after a $3,000 discount). On delivery day, the dealership refused to honor this legally binding agreement. They unilaterally manipulated the math to force a new contract with a base price of $55,941. Even masked with a larger discount, the true net price was intentionally inflated by $2,233 for features I explicitly rejected. Intentional Coercion & Duress of a Family: They completely weaponized the situation against me. They knew I had already cleared out my trade-in vehicle and removed my toddlers' car seats to take the new car home. When I protested the price hike, they shrugged and threatened to make me wait months for another car. To make matters worse, they forced me—while pregnant and accompanied by my two small children—to wait for 3 grueling hours past my scheduled 12:30 PM appointment before letting us see finance. This calculated delay was used to induce severe physical fatigue and duress just to get us to sign. Deceptive Extended Warranty & Financing Tactics: Inside the financing office, they used our sheer exhaustion to deceptively sell me a $3,000 Vehicle Service Agreement, falsely framing it as an "apology deal" to offset the vehicle pricing inflation. In reality, it was heavily marked up (confirmed by 2 quotes elsewhere at less than half the price). They also switched my promised 6.99% interest rate to 7.39% on a 75-month term. Severe TILA & Federal Disclosure Violations (12 CFR § 1026.17(b)): To actively conceal these predatory alterations, the finance team refused to give me my physical paperwork and sent me home without my legally mandated Truth in Lending Act (TILA) disclosure box or Retail Installment Sale Contract. The only paper they let me leave with was a basic dealer invoice that completely omitted the statutory federal APR box and finance charges. Presenting installment financing figures on a non-binding invoice while withholding statutory federal disclosures is a direct violation of federal lending laws. I had to explicitly hound the staff via email late that night just to finally receive my actual contract and see that they had jacked up my interest rate. I have an irrefutable paper trail consisting of both conflicting vehicle contracts, the incomplete dealer invoice, and timestamped digital records of the late-night emailed disclosures. If a full refund of the $2,233 overcharge, a loan restructuring to 6.99%, and a flat cancellation of the $3,000 warranty are not executed within the statutory 30 days, I will be escalating this directly to the Massachusetts Attorney General’s Consumer Protection Division, the FTC, and Toyota Corporate Compliance. Avoid this dealership at all costs. They rely on deceptive pricing, breaking signed agreements, withholding mandatory legal disclosures, and exploiting families. More
by Rachael M
Employees Worked With
Michael Colby (Finance), Orlando (Salesman), other management
