Unethical and deceptive. Purchased a luxury vehicle that was advertised as fully loaded and premium. However upon learning the features in particular The rear entertainment package, a $1,999 upgrade in the vehicle were not working and couple days after purchase I was told by Spiro, that it does not fall under the lemon laws as a security function and I should have purchased the warranty. They repair would be at my cost days after the purchase. What a joke Spiro, way to stand by your product, your word and your advertising. Be wary and you can’t trust what they advertise. Seems as though they don’t fully inspect the used vehicles and will find loops holes to protect their margins rather than be transparent about functionality prior to purchase. If you told me it didn’t work I wouldn’t have bought it.

Darragh was a great salesmen. He listen to what I wanted and got me a great deal on my new 2026 Toyota tundra lease.

TLDR: Look to Koch Toyota Rt 2 for the classic pushy, drawn‑out, upsell‑heavy car buying experience. Deal on a new 2026 vehicle was mediocre. I like the car, but I could have done better elsewhere. Details: I started off looking at their website to see what was available. I thought maybe I could get a rough quote using their four step application, but when that was clear I would not get a quote, I exited at step 2. I didn’t even finish the finance form or submit it, yet within 30 minutes I was bombarded with calls, emails, and texts for days. Very pushy and shady practice. I ended up securing financing through my own bank before going to the lot. At the dealership, I was approached before I could even park and immediately dragged into a Barbara Walters-style "interview". I only wanted to browse and test drive as I wasn't sure if I wanted to buy a car that day, but the pressure was nonstop. The process took about 3.5 hours total. From negotiating, plus constant upsells on insurance, and maintenance plans, it felt like it'd never end. Even after purchase, picking up my registration and getting an inspection sticker took another 2 hours for what should have been 30 minutes tops. Everyone I encountered were friendly, but "smoothly" aggressive if that makes sense. The whole experience felt like a time-sink. I do like the car, but Koch Toyota's approach was pushy, inefficient, and not very streamlined. If you’re shopping for a Toyota, I’d recommend looking elsewhere first and making Koch Toyota Rt 2 your last stop. Keep in mind your mileage (pun intended) may vary.

I had a great interactions with Mr Wilder Poma. He answered all my questions and was very help full. I just went into ask questions and ended up buying one. Very helpful staff.

Had my 2010 FJ towed to Koch Toyota after serpentine belt broke while in Leominster. Get a msg early next morning from Natasha Allen, Service Consultant. She got my FJ in, belt replaced and kept me informed of progress. Excellent tech work. Outstanding Customer Service, 5 Star. Natasha is the best.

This dealership has poor customer service. The sales person we dealt with seemed disorganized and confused. Calling us at home stating the car was ready for us. We went to the dealership to pick it up, low and behold us was not. He also forgot to ask for the title of our trade in, therefore another trip back to the dealership. The finance person Mackenzie when we said we were not interested in the extended warranty, got very combative, aggressive and just plain nasty. This to the point I almost cancelled the deal. I will not buy my next car from this dealership.