We had bought our F150 back in 2021 at Plaza Ford. At that time they were terrific and Ford X Plan purchase capped any “ not required by law” doc fees at $150 or less. Originally we were going to purchase our Florida car in Florida because it was easier and less stressful (we live in Florida 6 months and MD 6 months) . My buddy who is a Plaza Ford fan said “ oh buy from these guys instead, they’ll do so much more for you than a Florida dealer “ Fast forward to the deal: they were very rigid as to the dealer doc fees. On the contract it states “ not required by law” but try and get out of paying it…it’s an entitlement that MD allows them to charge. It’s actually an optional dealer fee sort of like a tip. They could charge $0 or $800 allowed by MD. It gets taxed so it’s additional profit for them not a requirement. When I dared to get this dealer charge discounted it was like I was being unreasonable ( in 3 past deals I simply asked for a discount $799 in my case off the bottom line). ** Don’t bother with Plaza Ford, something has changed in the past few years and writing the owner who did not respond, tells me lots-can’t be bothered with me. I was ready to be a loyal Plaza Ford customer. I was talked into buying from them. We drove many miles out our way to buy at this dealer. In hindsight, all the fees and add-ons made this deal costly. Truth is that there’s nothing special about them over any other Ford dealership. It’s a pity because my last experience with Plaza was better. ** a document fee is an arbitrary fee that some dealers charge. In California they are capped at $95 not $799 so—it’s a a profit center for them. Don’t make my mistake, early on ask for no doc fee or a corresponding discount on the bottom line to match that fee. This can be done and I have on 3 car deals successfully. It’s too late for me at Plaza Ford but not you. Be prepared to walk if they tell you “ everyone pays this” .

Charley in service was awesome, straight forward and incredible to work with. Did some things I needed as a courtesy and car back when promised

I tried to buy a truck from this dealer but they sold it out from under me. I had been working with Joe at Plaza Ford for about two weeks on an F-450 that was ordered for a customer and the buyer was having issues with financing. Finally I got the word that the truck was available and I could purchase it. I told Joe that my preference was to use my financing, then his financing or I would pay cash. Joe sent me an official quote, a credit app and asked for a picture of the front and back of my drivers license. I applied at my bank, completed and returned his credit app, a picture of my drivers license and secured insurance. I even offered to put a deposit down on the truck. The next day Joe went dark, would not answer text or phone calls. I called the dealer who transferred the call to Joe who then informed me that they sold the truck to another customer. He could at least had the intestinal fortitude to let me know the truck was not available instead of hiding. I contacted the General Sales Manager (Hugh), who listened to my story but had little to offer than sorry. As a business owner myself I do not appreciate Hugh and team waisting my time. As a potential customer I believe I did everything possible to negotiate in good faith and do not believe this situation should have occurred. I did receive call backs from Hugh and Darren apologizing for the situation. From what I gathered from the conversations, several salesman had buyers for this truck. It is close to the end of the month and being in sales myself, I understand they wanted this sale in Nov and not let it slip into Dec. I believe Joe is not the top salesman at Plaza Ford as another salesman sold to management that his buyer was ready to wire the money and didn't mention I was willing to pay cash. I assume that getting the sale in this month was more profitable to Plaza Ford than also having the revenue from financing. If Mr Walls (President/owner at Plaza Ford Inc) is listening, Hugh might be a nice guy, but if he is not managing his sales people and have well defined processes in place he is not helping your business. From my point of view, I see neither of these two things.

Plaza Ford has been a great experience so far. We've worked with John Staab and John Heiser via email and ordered our new Ford Explorer earlier this month. Unlike many other dealers in the area, Plaza Ford is not marking up their vehicles above MSRP which is a reflection on management's goodwill. They probably gained a lifelong customer by not taking advantage of people during a tough time. Great experience so far! I will update after our new Explorer is delivered.

Found the Bronco Sport model we have been looking for. Drove up and less than 4 hours later we were driving home in our new car. John Pierce, our salesperson was great. Michael, our finance guy was outstanding as well. I recommend this dealership to everyone. Also not marking our car up above sticker price as most dealerships are doing.

I would never recommend this place to anyone. I never , in over 50 years of vehicle purchasing, have been treated so dishonesty.