Rick Fullerton
Rick Fullerton at Beck Ford

Rick Fullerton

Sales Professional

Beck Ford

420 Palm Ave
Palatka, FL 32177

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4.9
56 Reviews

Dealership Experience

40 yrs, 3 mos

Industry Experience

40 yrs, 3 mos

4.9

56 Reviews

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56 Reviews of Rick Fullerton

July 02, 2025

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Employee Rating

female sales person pleasant but didn't want to go outside in the heat to show vehicles. she failed to keep an appt with me and was seen by another rep who had to restart the process all over again. I More

by PATSCATS15
Service Price Transparency
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Service Time
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Recommend Dealer
No
Jul 03, 2025

Beck Ford responded

Thank you for taking the time to share your experience with us. First and foremost, I want to sincerely apologize for the multiple frustrations and disappointments you encountered during your recent visit. As a loyal Ford customer for over 40 years, your continued business means a great deal to us, and it's clear we fell short of the service you rightfully expect and deserve. Your feedback about your interaction with our sales team is deeply concerning. Every member of our team should be committed to providing courteous, attentive, and professional service—regardless of the weather or circumstances. It's unacceptable that your appointment was missed and that communication regarding pricing and discounts was inconsistent. We also regret any pressure you felt regarding your SUV, especially after expressing your preference. I also want to acknowledge your long-standing concerns regarding your AC and the freon smell. Your health and safety are top priorities, and I'm very sorry if our service team did not give your concerns the attention they required. I will be sharing this with our service management team for immediate review. I'm glad to hear Jeremy in the Quick Lane provided you with a positive experience—that’s the standard we strive for across all departments. That said, we will also review the discrepancy on your service invoice regarding the tire recommendation to ensure more accurate reporting going forward. We appreciate your honest feedback and would welcome the opportunity to make this right if you’re open to it. Please call our management team directly at (386) 328-0344, ext. 135—we value your voice and would like to restore your trust in our dealership.

June 21, 2025

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it is very good that Brian Freeman is back. He is an exepanol person to deal with. More

by Robert Browning
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Joel Price

Jun 24, 2025

Beck Ford responded

Hello, Robert, Thanks for taking the time to provide feedback. We're happy that Brian is back as well. Let us know if we can do anything else for you. We appreciate your business!

June 09, 2025

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Pleasure to deal with I feel like you’re people are honest I like Michael he is easy to deal with More

by LBD458
Service Price Transparency
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Recommend Dealer
Yes
Jun 09, 2025

Beck Ford responded

Thank your for taking a moment to leave a review. We appreciate the 5-stars and we'll be sure to share your kind words with our team. Thanks for your loyalty. We'll see you next time!

June 07, 2025

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The Quick Lane service was excellent as usual. It's my go to place for all my car service needs! More

by bethblloyd
Service Price Transparency
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Recommend Dealer
Yes
Jun 09, 2025

Beck Ford responded

We absolutely love being your "Go to" place for service! Thanks so much for taking the time to provide feedback and for the 5-stars! We'll work hard to continue to earn your trust and your business! See you next visit!

June 07, 2025

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Great knowledge of product, courtesy beyond normal the best dealership General Manager very helpful Yhank you Beck Ford More

by LBFREEMAN1
Sales Price Transparency
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Recommend Dealer
Yes
Jun 09, 2025

Beck Ford responded

Thank you for the 5-star review! We appreciate your business!

June 06, 2025

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This is best organization in the Beck automotive group. A special thanks to Rick Fullerton for being the best sales agent I've ever dealt with. A great group of people who are attentive to their customer More

by GWSHULER
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Ike Ettinger

Jun 09, 2025

Beck Ford responded

Thank you for the amazing review! We're proud to have Rick on our team and glad he made such a strong impression. Providing an exceptional customer experience is always our top priority, Thanks for letting us know that Rick delivered on that. We truly appreciate your kind words and look forward to continuing to provide top-notch service! We'll see you when you come in for your fist service visit!

May 31, 2025

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The service team has always been top notch taking care of my F 150. Jeremy keeps me abreast of up coming needs to keep my truck on the road. I have the confidence in my FORD team now and in the future. More

by CARLBOTT44
Service Price Transparency
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Recommend Dealer
Yes

May 23, 2025

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in 64 years my first new truck. Everyone did a great job thanks for the Patience with My grouchy old self More

by JHP4PPSS
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
May 27, 2025

Beck Ford responded

Thank you for sharing such a special milestone with us! We’re honored to have been part of your very first new truck experience after 64 years. Our team was happy to help every step of the way — grouchy or not! 😊 We truly appreciate your kind words and your trust in us. Enjoy that new truck, you’ve earned it!

April 19, 2025

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Employee Rating

They did a good job, it was fast and correct, they did however have to be asked for the car wash ticket. More

by jhiggin190
Service Price Transparency
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Service Communication
Recommend Dealer
Yes

April 16, 2025

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Employee Rating

I went in not expecting to make a decision that day but Stormie was amazing and was able to answer all my questions and dealt with all my concerns. More

by bcjabellamy
Sales Price Transparency
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Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Stormie

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