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Richard Ayala
94 Reviews
With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!
Read moreDealership Experience
4 yrs, 11 mos
Industry Experience
20 yrs, 2 mos
Languages Spoken
English
94 Reviews
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94 Reviews of Richard Ayala
December 06, 2025
The most efficient experience I have ever had buying a vehicle! I would go back again. vehicle! I would go back again. More
by ty22
Verified CustomerOther Employees Tagged: Matt Laster
December 02, 2025
Salesman and finance personnel were very helpful, professional, and courteous. It was a very easy and pleasurable buying experience. professional, and courteous. It was a very easy and pleasurable buying experience. More
by jktx14
Other Employees Tagged: Matt Laster
November 19, 2025
Richard and Jesse made my buying experience quick and painless. Two minutes of negotiating, I gave a little and they gave a little to meet each others needs to get a deal done. Finance manager was ready painless. Two minutes of negotiating, I gave a little and they gave a little to meet each others needs to get a deal done. Finance manager was ready and in total, the fastest buying experience I have ever had buying a vehicle. More
by kalebblount
Other Employees Tagged: Jesse Conger
November 19, 2025
Vanguard has always provided excellant service. I would not go any other place for service. I would not go any other place for service. More
by rhodahh40
Other Employees Tagged: Kevin Hayes
November 13, 2025
The buying process was done in record time i was in and out in 10 minutes out in 10 minutes More
by larryfosterlfj
Other Employees Tagged: Gunner Mikulastik
October 18, 2025
This was my second purchase in two years with Vanguard and it was another smooth transaction. Jesse was very knowledgeable of the Yukons and communicated with me during the process. I especially appreci and it was another smooth transaction. Jesse was very knowledgeable of the Yukons and communicated with me during the process. I especially appreciated the value Vanguard gave me for the vehicle I traded in. More
by Beryl.sears
Other Employees Tagged: Jesse Conger
October 17, 2025
Very much enjoyed working with everyone. Everyone was very helpful and patience with me durning the process of buying the truck. Everyone was very helpful and patience with me durning the process of buying the truck. More
by Jeremyhufman
Other Employees Tagged: Matt Laster
October 12, 2025
They are very nice and helpful getting me into the vehicle that I wanted to buy vehicle that I wanted to buy More
by robisonsandra378
Other Employees Tagged: Matt Laster
October 06, 2025
The whole process was smooth and straightforward. Kevin was very helpful with questions and getting the information I needed for the deal. I didn’t feel like I was being hassled for more money. I’ve Kevin was very helpful with questions and getting the information I needed for the deal. I didn’t feel like I was being hassled for more money. I’ve also had an issue with a light switch, that they are in the process of fixing. They didn’t try to give us the runaround in order to get out of fixing it. I would recommend. More
by jtl24766
Other Employees Tagged: Kevin Hayes
October 04, 2025
Jesse was great, especially for a younger guy, Richard was professional and very easy to talk to, and we are happy with the result. I had a land deal that was falling apart and was a bit edgy, but neither was professional and very easy to talk to, and we are happy with the result. I had a land deal that was falling apart and was a bit edgy, but neither Jesse nor Richard were impacted by my mood. Overall a really good car buying experience. More
by kent21
Other Employees Tagged: Jesse Conger
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