With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!
Read moreDealership Experience
4 yrs, 5 mos
Industry Experience
19 yrs, 8 mos
Languages Spoken
English
58 Reviews
Write a Review58 Reviews of Richard Ayala
December 08, 2025
I don't know who Richard Ayala is cause I did not work with him. My sales person was great and everyone was great but the finance company I was put with has been a hassle which was why I did not give 5 st with him. My sales person was great and everyone was great but the finance company I was put with has been a hassle which was why I did not give 5 stars. The finance company keeps giving me the run around saying they have not received information and put the loan under my husband instead of me as primary and all my paper shows differently More
December 08, 2025
Great staff nice and easygoing process of purchasing a new vehicle ,everyone very informative and helpful new vehicle ,everyone very informative and helpful More
Other Employees Tagged: Ryan Peterson, Matt Laster
December 07, 2025
Jon was right on point. He managed almost everything on the phone several days before I was able to travel to the dealership. He had the truck detailed and filled up with fu He managed almost everything on the phone several days before I was able to travel to the dealership. He had the truck detailed and filled up with fuel before I got there. The paper signing took less than 15 minutes then Jon took the extra time to show me all of the new features. Very pleasant, friendly, and courteous dealership to purchase from. I highly recommend Vanguard and Jon! More
Other Employees Tagged: Jon Fealy
December 06, 2025
The most efficient experience I have ever had buying a vehicle! I would go back again. vehicle! I would go back again. More
Other Employees Tagged: Matt Laster
December 02, 2025
Salesman and finance personnel were very helpful, professional, and courteous. It was a very easy and pleasurable buying experience. professional, and courteous. It was a very easy and pleasurable buying experience. More
Other Employees Tagged: Matt Laster
November 19, 2025
Richard and Jesse made my buying experience quick and painless. Two minutes of negotiating, I gave a little and they gave a little to meet each others needs to get a deal done. Finance manager was ready painless. Two minutes of negotiating, I gave a little and they gave a little to meet each others needs to get a deal done. Finance manager was ready and in total, the fastest buying experience I have ever had buying a vehicle. More
Other Employees Tagged: Jesse Conger
November 19, 2025
Vanguard has always provided excellant service. I would not go any other place for service. I would not go any other place for service. More
Other Employees Tagged: Kevin Hayes
November 13, 2025
The buying process was done in record time i was in and out in 10 minutes out in 10 minutes More
Other Employees Tagged: Gunner Mikulastik
October 18, 2025
This was my second purchase in two years with Vanguard and it was another smooth transaction. Jesse was very knowledgeable of the Yukons and communicated with me during the process. I especially appreci and it was another smooth transaction. Jesse was very knowledgeable of the Yukons and communicated with me during the process. I especially appreciated the value Vanguard gave me for the vehicle I traded in. More
Other Employees Tagged: Jesse Conger
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