With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!
Read moreDealership Experience
4 yrs, 8 mos
Industry Experience
19 yrs, 11 mos
Languages Spoken
English
73 Reviews
Write a Review73 Reviews of Richard Ayala
March 02, 2026
I had a wonderful experience with everyone at Vanguard Sherman. It was definitely worth the drive from Dallas. Top notch! Sherman. It was definitely worth the drive from Dallas. Top notch! More
Other Employees Tagged: Gunner Mikulastik
February 20, 2026
Price was very good for this used vehicle. Salesman was knowledgeable of vehicle and no pressure. Financial side was no pressure and no add ons were added or suggested. Quick and simple deal! Salesman was knowledgeable of vehicle and no pressure. Financial side was no pressure and no add ons were added or suggested. Quick and simple deal! More
Other Employees Tagged: Kevin Hayes
February 14, 2026
Jimmy Crosby went above and beyond to make sure we got everything we wanted and more. He was very informative and friendly. The whole process from shopping to purchasing went extremely smooth. everything we wanted and more. He was very informative and friendly. The whole process from shopping to purchasing went extremely smooth. More
Other Employees Tagged: Jimmy Crosby
February 06, 2026
I requested a transmission fluid change for my 2017 GMC Sierra with 89,000 miles on it. I provided the filter and gasket, and received credit. While the service took a day beyond what was expected, I had a Sierra with 89,000 miles on it. I provided the filter and gasket, and received credit. While the service took a day beyond what was expected, I had a loaner car. I am very happy with the service done, and even after only 30-40 miles, ghd shuddering is nearly gone. More
February 05, 2026
Jesse was a pleasure to deal with and made the whole purchasing transaction an enjoyable one. He was very professional and didn't use any high pressure sales tactics and followed up with anything we nee purchasing transaction an enjoyable one. He was very professional and didn't use any high pressure sales tactics and followed up with anything we needed, right away. We are looking forward to doing more business with Jesse Conger and Vanguard, Sherman, TX.. More
Other Employees Tagged: Jesse Conger
January 15, 2026
Great purchasing experience with Kevin. He answered every single question I had and was very knowledgeable of the vehicle. He answered every single question I had and was very knowledgeable of the vehicle. More
Other Employees Tagged: Kevin Hayes
January 05, 2026
very fast sevice just a little wait time but that was for make ready car just came off the truck . will be do more business here in the future. salesmen was great. my wife made this purchase by herself make ready car just came off the truck . will be do more business here in the future. salesmen was great. my wife made this purchase by herself More

