Richard Ayala
Richard Ayala at Vanguard GMC of Sherman

Richard Ayala

Sales Manager

Vanguard GMC of Sherman

3314 Texoma Parkway
Sherman, TX 75090

Contact Me
4.9
58 Reviews

With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!

Dealership Experience

4 yrs, 5 mos

Industry Experience

19 yrs, 8 mos

Languages Spoken

English English

4.9

58 Reviews

Write a Review

58 Reviews of Richard Ayala

December 08, 2025

Dealership Rating
Employee Rating

I don't know who Richard Ayala is cause I did not work with him. My sales person was great and everyone was great but the finance company I was put with has been a hassle which was why I did not give 5 st More

by tpbaxter76
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

December 08, 2025

Dealership Rating
Employee Rating

Great staff nice and easygoing process of purchasing a new vehicle ,everyone very informative and helpful More

by jwhite761ndfw
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Ryan Peterson, Matt Laster

December 07, 2025

Dealership Rating
Employee Rating

Jon was right on point. He managed almost everything on the phone several days before I was able to travel to the dealership. He had the truck detailed and filled up with fu More

by bickleyr
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jon Fealy

December 06, 2025

Dealership Rating
Employee Rating

This is my favorite GMC dealer in the state to work with. Richard always takes extra good care of me! More

by GCHARLTON
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

December 06, 2025

Dealership Rating
Employee Rating

The most efficient experience I have ever had buying a vehicle! I would go back again. More

by ty22
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

December 02, 2025

Dealership Rating
Employee Rating

Salesman and finance personnel were very helpful, professional, and courteous. It was a very easy and pleasurable buying experience. More

by jktx14
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

November 19, 2025

Dealership Rating
Employee Rating

Richard and Jesse made my buying experience quick and painless. Two minutes of negotiating, I gave a little and they gave a little to meet each others needs to get a deal done. Finance manager was ready More

by kalebblount
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jesse Conger

November 19, 2025

Dealership Rating
Employee Rating

Vanguard has always provided excellant service. I would not go any other place for service. More

by rhodahh40
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

November 13, 2025

Dealership Rating
Employee Rating

The buying process was done in record time i was in and out in 10 minutes More

by larryfosterlfj
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Gunner Mikulastik

October 18, 2025

Dealership Rating
Employee Rating

This was my second purchase in two years with Vanguard and it was another smooth transaction. Jesse was very knowledgeable of the Yukons and communicated with me during the process. I especially appreci More

by Beryl.sears
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jesse Conger

1
...

Dealership Inventory (265 Vehicles)

used 2020 Ford F-150 car, priced at $45,000
2020 Ford F-150
used
OXFORD WHITE exterior
Automatic
Four-wheel Drive
used 2024 GMC Yukon car, priced at $86,000
2024 GMC Yukon
used
Frosted Pine Metallic exterior
Automatic
Four-wheel Drive
used 2021 Chevrolet Suburban car, priced at $35,000
2021 Chevrolet Suburban
used
Empire Beige Metallic exterior
Automatic
Rear-wheel Drive
used 2024 GMC Sierra 2500 car, priced at $74,700
2024 GMC Sierra 2500
used
Titanium Rush Metallic exterior
Automatic
Four-wheel Drive
used 2018 Ford F-150 car, priced at $18,000
2018 Ford F-150
used
MAGMA RED exterior
Automatic
Rear-wheel Drive
new 2025 GMC Canyon car, priced at $48,686
2025 GMC Canyon
new
Onyx Black exterior
Automatic
Four-wheel Drive