Richard Ayala
Richard Ayala at Vanguard GMC of Sherman

Richard Ayala

Sales Manager

Vanguard GMC of Sherman

3314 Texoma Parkway
Sherman, TX 75090

Contact Me
4.9
73 Reviews

With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!

Dealership Experience

4 yrs, 8 mos

Industry Experience

19 yrs, 11 mos

Languages Spoken

English English

4.9

73 Reviews

Write a Review

73 Reviews of Richard Ayala

March 06, 2026

Dealership Rating
Employee Rating

Great friendly service they helped me find the perfect vehicle for my needs! Thank you Vanguard More

by creed2k6
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jon Fealy

March 02, 2026

Dealership Rating
Employee Rating

I had a wonderful experience with everyone at Vanguard Sherman. It was definitely worth the drive from Dallas. Top notch! More

by Dean E.
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Gunner Mikulastik

February 20, 2026

Dealership Rating
Employee Rating

Price was very good for this used vehicle. Salesman was knowledgeable of vehicle and no pressure. Financial side was no pressure and no add ons were added or suggested. Quick and simple deal! More

by jtvandien
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

February 14, 2026

Dealership Rating
Employee Rating

The Vanguard team work together truly as a team. Richard was kind, courteous and considerate. He’s also just a nice guy. More

by E.C.Williams
Recommend Dealer
Yes

Other Employees Tagged: Joe pascone

February 14, 2026

Dealership Rating
Employee Rating

Jimmy Crosby went above and beyond to make sure we got everything we wanted and more. He was very informative and friendly. The whole process from shopping to purchasing went extremely smooth. More

by clbenner
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jimmy Crosby

February 06, 2026

Dealership Rating
Employee Rating

I requested a transmission fluid change for my 2017 GMC Sierra with 89,000 miles on it. I provided the filter and gasket, and received credit. While the service took a day beyond what was expected, I had a More

by jwrayburn
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

February 05, 2026

Dealership Rating
Employee Rating

Jesse was a pleasure to deal with and made the whole purchasing transaction an enjoyable one. He was very professional and didn't use any high pressure sales tactics and followed up with anything we nee More

by msyconsulting53
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jesse Conger

January 15, 2026

Dealership Rating
Employee Rating

Great purchasing experience with Kevin. He answered every single question I had and was very knowledgeable of the vehicle. More

by graham2379
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

January 10, 2026

Dealership Rating
Employee Rating

The team took great care of me from throughout the entire sale process and follow-ups after. Overall, really good experience and will recommend. More

by KB
Recommend Dealer
Yes

Other Employees Tagged: Robbie Harris

January 05, 2026

Dealership Rating
Employee Rating

very fast sevice just a little wait time but that was for make ready car just came off the truck . will be do more business here in the future. salesmen was great. my wife made this purchase by herself More

by patrick@bestwirecable.com
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
1
...

Dealership Inventory (207 Vehicles)

new 2026 GMC Acadia car, priced at $63,605
2026 GMC Acadia
new
Glacier White Tricoat exterior
Automatic
Front-wheel Drive
new 2025 GMC Sierra EV car, priced at $90,144
2025 GMC Sierra EV
new
Onyx Black exterior
Automatic
All-wheel Drive
new 2026 GMC Terrain car, priced at $30,682
2026 GMC Terrain
new
Ebony Twilight Metallic exterior
Automatic
Front-wheel Drive
used 2023 GMC Sierra 1500 car, priced at $36,904
2023 GMC Sierra 1500
used
Summit White exterior
Automatic
Four-wheel Drive
used 2024 Ram 3500 car, priced at $44,888
2024 Ram 3500
used
Bright White Clearcoat exterior
Automatic
Four-wheel Drive
new 2026 GMC Sierra 1500 car, priced at $40,435
2026 GMC Sierra 1500
new
Downpour Metallic exterior
Automatic
Rear-wheel Drive